California State Floral AssociatioMarch 9, 2012
 
In This Issue
Member Action Requested
CSFA LEGISLATIVE ACTION DAY
LAD Information
2012 Symposium Schedule Posted
Lucas Wants White House Action on Energy
$20 Million Available through USDA for Disaster Assistance
Legislative Budget Sub Committees Vote to Retain Cal/OSHA Board
Design Workshop
Workers' Compensation Division Seeks Employer Input on Current Issues
Failing an 11th Hour Fix, House May Accept Senate Two-Year Highway Bill

 

 

 

Visit our website:  

www.calstatefloral.com  

 

 

Member Action Requested
AB 1581 (Wieckowski) SUPPORT!    Ban Deceptive Advertising

The California State Floral Association is urging all members to write letters to Assemblymember Bob Wieckowski supporting his bill AB 1581.  Please see the support letter sent from the California State Floral Association below - but please put your letter on your own company letterhead and include your name. 

 

As outlined in CSFA's support letter, AB 1581 attempts to address deceptive marketing practices in the floral industry.  This bill promotes consumer awareness to help educate consumers of floral products and increase satisfaction, support economic activity in California communities, increase sales tax collection and help encourage job retention and growth within California's floral industry. 

 

AB 1581 is intended to provide interested consumers relevant information about the location of a business and prevent unscrupulous retailers from parasitical advertising activities on existing local flower shops.  This measure has a very low threshold for compliance.  This bill only requires floral retailers who chose to use local phone numbers to include their address and notice of their place of business in their advertisements and for retailers who chose to use a local name to also include their address in their advertisements.  

 

Besides informing consumers and preventing inappropriate advertising activities, this measure will also result in increased sales tax revenues and job creation and retention.  Studies from the Buy California marketing program show California consumers prefer to purchase from local retailers and California Grown product.  This bill will provide those consumers who believe they are purchasing from a local floral retailer the information necessary to make an informed decision. 

 

PLEASE SEND YOUR SUPPORT LETTERS TO ASSEMBLYMEMBER WIECKOWSKI.  THE DEADLINE TO RECEIVE LETTERS IS MARCH 13TH.

 

Please fax your letters to 916-319-2120 or email them to Ashley Medina, Legislative Director, Assemblymember Bob Wieckowski's office at  Ashley.Medina@asm.ca.gov

 

Personalize your letter as much as possible.  Your letter can be as short as "I support AB1581 because it eliminates unfair business practices".  The important thing is that Assemblymember Wieckowski receive as many letters as possible.  Be sure to include your name and your company name on your letter.

 

Thank you.  Ann Quinn - Executive Vice President

  

Sample Letter for Ideas - Use Your Own Letterhead

 

March 14, 2012

 

The Office of Assemblymember Bob Wieckowski

California State Capitol

Attn: Ashley Rachelle Medina

P.O. Box 942849

Sacramento, CA 94249-0020

 

Dear Assemblymember Wieckowski,

 

I support AB1581 because it eliminates unfair business practices. This bill will add Internet websites, print advertisement, radio and other advertising mediums to the business listing wherein a person may not misrepresent the geographical location of a business selling flowers or floral arrangements and by what standard the listing would be considered a misrepresentation. The Internet has provided new retail business opportunities but also opportunities to misrepresent the physical location of a business.

 

This bill only requires floral retailers who use local phone numbers to include their address and notice of their place of business in their advertisements and for retailers who use a local name to also include their address in their advertisements. Please support AB 1581 to keep local florist in business.

 

 

Sincerely,

 

Name

Company Name

Address

Phone number

  

 

 

 


CSFA LEGISLATIVE ACTION DAY

 

WEDNESDAY, MARCH 21ST

_______________________ 

 


The California State Floral Association (CSFA) and the California Cut Flower Commission (CCFC) are pleased to announce Legislative Action Day 2012.  The breakfast program will feature keynote speakers from the California Legislature.  Kasey Cronquist, Executive Director/Ambassador, California Cut Flower Commission, Chris Zanobini, AAMSI President, and Kent Woodward, ARM, State Compensation Insurance Fund will also speak at our breakfast.  CSFA legislative advocates, Dennis Albiani and Debbie Murdock, will present the Governmental Relations Primer:  Issues and Orientation.  This year's event Co-Chaired by Allan Nishita and Marty Espe, Flora Fresh, Inc. will be held in conjunction with California Agriculture Day.  Over 2500 people are expected to stroll the Capitol grounds and participate in an array of activities, including food sampling and educational exhibits.

 

Members will have an opportunity to meet with their respective Legislators to voice concerns and talk about important issues facing the floral industry.  Come and share in the excitement at the Capitol.  The day will include a legislative breakfast at the Sutter Club.  Floral bouquets will be delivered to every legislative office along with our information packet outlining critical issues of concern to our industry.  For more information and to register call the CSFA office at 916-448-5266.

 

 

 

2012 Symposium Schedule Posted, Registration Now Open!

What is the one word AIFD is using to describe the upcoming 2012 Symposium being held in Miami, Fla.? HOT! Hot designs...hot events...hot inspiration. From July 12-16, 2012 the leading floral designers in the world will take over the Hyatt Regency and show Miami something it's never seen before. You don't want to miss being a part of this event that is sure to make the record books. So, don't wait...register today! 

 
*Register Early and Win!
- Register for a Full Registration before May 1 and you could win a FREE registration to the 2013 AIFD National Symposium "Passion" which will take place in Las Vegas.  
 
Schedule, registration info and more are now posted at


HOPE TO SEE YOU IN MIAMI WHERE IT'S GUARANTEED TO BE HOT!


 

 

Lucas Wants White House Action on Energy 

Calling for an "all-of-the-above" energy plan, House Agriculture Committee Chair Frank Lucas (R, OK) this week challenged President Obama to join House Republicans in pushing for a national energy policy that reduces costs for farmers and ranchers, creates jobs and works to ensure U.S. energy security. Lucas chided Obama for talking about a program, but offering no specifics or "new solutions." Lucas pointed out how energy-dependent agriculture and ag processing are, citing rising costs of machinery fuels, heating oil, fertilizer, petrochemicals and seed, as well as the energy cost of planting, harvesting, processing and transporting production. Lucas took a shot at the Administration's rejection of the Keystone Pipeline from Canada, as well as decisions to restrict energy exploration.


 

$20 Million Available through USDA for Disaster Assistance

Nearly $20 million is available through USDA disaster assistance to communities ravaged by flooding, drought and other natural disasters, Secretary of Agriculture Tom Vilsack announced this week. The new monies come on the heels of $215 million already distributed to 26 states to assist in disaster recovery. The dollars are partnership money; USDA pays 75% of the cost of reconstruction while a local or state government pays the remaining 25%, Vilsack said. Projects include clearing clogged waterways, reseeding burned or eroded areas, and in some cases, purchasing floodplain easements on eligible land.


 

Legislative Budget Sub Committees Vote to Retain Cal/OSHA Board

The Occupational Safety and Health (Cal/OSHA) Standards Board serves as a successful and important function of Cal/OSHA in the development of enforceable workplace safety regulations and therefore should not be eliminated, CalChamber Policy Advocate Marti Fisher told two budget subcommittees this week. 

 

Both the Senate and Assembly budget subcommittees voted to keep the Cal/OSHA Standards Board. An identical proposal was put forward in 2011, but was also rejected after strong opposition from the business and labor communities.

 

"We support the very important work of the Standards Board because they're an independent board," Fisher told the Assembly Budget Subcommittee Number 4 on March 7. "Any regulations that come before them have to be fair and balanced, and they have to pass with labor and management at the table. They have created a very transparent and participatory processes so that anybody interested can participate and have the opportunity to be heard no matter which party is in the administration."

 

     Read more.... 

 


 

Design Workshop
 

CALIFORNIA STATE FLORAL ASSOCIATION TOGETHER WITH ROP CAMARILLO   

Present a Floral Design Workshop

New Date ~ April 28th 

 

Floral Architectonics: the Art of Incorporating Architectural Elements into Dynamic Floral Designs

Instruction by:  

Tony Alvarez AIFD, CCF & Debbie Alvarez AIFD, CCF

Place: ROP Camarillo, 465 Horizon Circle, Camarillo, CA 93010

Time: 9:00 am - 4:00 pm

 

In this class we will explore a number of architectural elements developed since man first began building shelters right up to the modern age of towering steel structures and modern conceptual theories in architecture. We will integrate these architectural elements in our design constructions using assorted building materials, plant materials, flowers and branches as well as decorative wire and glassware.  

 

Come spend a day with friends and learn new ways to add interest, value, drama and innovation to everyday designs!

Class fee: $125.00

 

 

 

 

Workers' Compensation Division Seeks Employer Input on Current Issues

(February 29, 2012) Two state entities are holding a series of public meetings across the state to gather comments about current workers' compensation issues from employers and other stakeholders.

 

The open forum discussions are planned by the state Department of Industrial Relations (DIR) and the Division of Workers' Compensation (DWC). DIR and DWC also seek suggestions for improvements.

DIR Director Christine Baker and DWC Administrative Director Rosa Moran will be among the speakers at the meetings.

 

Topics of discussion will include:

  • Providing appropriate medical treatment without unnecessary delay, the Medical Provider Network (MPN), Utilization Review (UR) or other issues.
  • Enabling injured workers to return to work as quickly as medically feasible.
  • Adequate compensation for permanent disabilities.
  • Reducing the burden of liens on the system.
  • Identifying appropriate fee schedules.
  • Reducing unnecessary litigation costs.
  • Assessing appropriate use of opiates and other care.
  • Any other improvements needed.

 Read more.... 


 

Failing an 11th Hour Fix, House May Accept Senate Two-Year Highway Bill  

Faced with a looming March 31 expiration date, the House surrendered this week on voting on its own highway bill, despite the House Transportation & Infrastructure Committee's approval of a five-year, $260-billion package. Instead, House Speaker John Boehner (R, OH) signaled he will accept the Senate's version of the federal highway/urban commuter program spending package. Boehner had earlier given his GOP caucus a choice: Vote for a modified five-year House package many in the House oppose, or accept the Senate's $109-billion two-year bill. Budget hawks in the House oppose the committee-passed bill because it requires Treasury funding for at least a portion of the program rewrites, but leaders continue to try and fix the bill to make it politically palatable so the House can send its own version of the highway reauthorization bill to conference.  

 

One option was for the House to pass a short-term extension of current programs to allow itself the time to cut a deal. However, the Senate, having reached an agreement this week allowing 30 amendments to its highway package, and targeting March 13 for final passage, is unlikely to go along with the move. Among the amendments the Senate rejected this week was a series of changes aimed at curbing gas price increases; an amendment by Sen. Susan Collins (R, ME) to curb EPA regulatory authority on boiler emissions, and separate amendments to approve the Keystone pipeline and ban export of oil brought down from Canada via the pipeline. Pending is an amendment by Sen. Debbie Stabenow (D, MI) to extend several energy tax breaks, including those for biodiesel.