The eBusiness Wire                                                                                               September 2012  

PBA Business of the Month                                 
SVM Avenue Marketing Consultants
Theresa Brigandi, Owner
1758 Penfield Road, Penfield
(315) 278-7651   
Every business owner knows they should be using some form of social media in their marketing plan or sales strategy, but they're often too busy to figure out which one(s), how they work, and how to use them effectively to grow their business. That's the challenge that Theresa Brigandi saw at many small- and medium-sized businesses and in October 2011 decided to start a social media consultancy to help demystify some of the confusion. SVM Avenue offers strategic marketing consulting that focuses on the use of appropriate social mediums for the business; personalized, one-on-one or group training on a variety of social media platforms; as well as dedicated community management services for businesses that want to take advantage of the growth opportunities available using social media.  (more)
New Member Introductions                                        
RD Vantage  RD Vantage
Roseann Denoncourt, President
51 Scarborough Park, Rochester
(585) 298-2933

Not every business has the print volumes that can elicit the best pricing. Not by themselves anyway. But by joining other member businesses in the Penfield Business Association, you can enjoy the highest quality printing at a lower price than most small and medium sized business can achieve on their own.


That is the experience that only RD Vantage can bring to your business. You print when and what you need. But you get the advantage of discount pricing that is only possible through the power of numbers. You also get the advantage of over 20 years of truly unique experience. Roseann Denoncourt has been managing projects that range from multi-million dollar international trade show exhibits to printing every kind of job in every possible size for client partners for more than two decades. RD Vantage combines that expertise, the highest regard for customer service, and a network of print and graphic design partners to become a seamless extension of your marketing department-so you can focus on your core business.

Upcoming PBA Events                                        

Cruise on the Colonial Belle
Departs 6pm sharp 


Come join your fellow PBA members for an evening cruise on the historic
Colonial Belle. 


The Colonial Belle's narrated tour will familiarize you with the rich history and many traditional landmarks along the scenic Erie Canal traveling west between Fairport and Pittsford. The three-hour cruise includes lock passage at Canal Park in Pittsford, located at Clover St. and Jefferson Rd. 
A cash bar will be provided as well as complimentary munchies!

$20.00 per person. Members and guests welcome. Pre-registration and payment is required by September 4. Confirm your attendance with an email.   


Buy Now 



PBA / RBA Speed Networking

Rochester Business Alliance, 150 State Street, Room 301

5:00pm - 7:00pm


Speed networking offers a twist to the typical meet-and-greet, an organized succession of brief conversations among participants that allow you to talk briefly with 20 or more people over the course of the evening. Participants should bring a stack of business cards and be prepared with a brief pitch about yourself and your business.


Free parking in the RBA lot located behind the building off Andrews Street.  


$15.00 for PBA members ($35 discount off the RBA non-member price). Pre-registration and payment is required. Cancellations must be received 5 business days before the event. Confirm your attendance with an email


Buy Now 



2012 PBA Business of the Year Awards 

6:00pm - 9:00pm
Penfield Country Club, 1784 Jackson Road 


This is our third year holding this special event where we recognize the outstanding individuals and businesses that make our Penfield business community stronger and more vibrant. Last yer the top honors went to Penfield Fitness & Racuet Club and John Cipro, owner of Don't Original Restaurant & Pub. Who will it be this year? Finalists will be announced within the next couple of weeks.


In addition to the announcing the 2012 Business of the Year winners, the evening will include a harvest dinner featuring the season's best dishes... apple cornbread stuffed chicken with homemade cranberry sauce, sesame seared crab stuffed salmon, braised short ribs and more! 


$50 per person. A table of 8 includes a FREE full size ad in the event program. 


Buy Now 


Please let us know if you are interesting in being a sponsor for this event by sending us an email.  

PBA News                                          



Check out our Facebook page every Tuesday morning at 10:00am for a new business tip of the week. Discussion of the topic is welcome and encouraged!





Stay informed about what the PBA and member businesses are doing, keep up-to-date on local announcements, and get weekly business tips and interesting articles. "Like us" as your business and we will like you back and cross promote your posts. Tell your friends to like us so they can stay in the loop too!

Member News                                           
PBA Member Pete Weishaar Named A "Super Lawyer"  Weishaar

Congratulations to Pete Weishaar of McConville, Considine, Cooman & Morin, PC for being selected to the New York Super Lawyers 2012. Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high-degree of peer recognition and professional achievement. The selection process is multi-phased and includes independent research, peer nominations and peer evaluations. 






Genesee Valley Physical Therapy Offers Aquatic Physical Therapy  

 Aquatic or pool therapy uses the physical properties of water to assist in patient healing and exercise performance. In a pool, your body weight in decreased, reducing stress on weight-bearing joints like your lower back, hip, knee, ankle and foot. This allows for motion, flexibility and endurance as early as possible. 

GVPT offers aqua therapy Monday, Wednesday and Friday at the Eastside Y in Penfield.


Grossmans Garden & Home to Host "Tomato Festival" 
Saturday, September 15, 9am - 3pm
Featuring a wide variety of locally grown harvest and flavors, music, workshops, community salsa tasting contest and more.


Affair de Chocolat to Host Fall Festival
Saturday, September 22, 12pm - 6pm
Event will include chocolate fondue, harvest bark and summer fling bark sampling. There will be a pumpkin carving and painting (pumpkin supplied, please bring your own carving tools) plus refreshments including chocolate covered apples and ganache filled brownies.
Community News                                           
Penfield's Annual Tastin' the Blues
Saturday, September 15
12pm - 4pm
Penfield Ampitheater and Kiwanis Stage

Enjoy an afternoon of blues music, chili judging and beer sampling!


Penfield Art Association Annual Autumn Show
September 30 - October 26
Legacy at Willow Pond

Show hours are daily from 9am - 7pm. Free art demonstrations from 2pm to 4pm on October 4, 11, 18 and 25. For more information visit
Message from the PBA Board of Directors                                          

PBA Event Reservation Payment Notice

We would like to take this opportunity to thank you for your incredible support in attending our events! We appreciate your enthusiasm and participation in our workshops, networking and community events.


In the past, the PBA has absorbed any expense for members who registered for events but were unable to attend for various reasons. Unfortunately the cost for holding events has increased and it has become necessary for us to change this practice. Going forward, the PBA will need to charge you for any reservation you are unable to fulfill unless we receive a cancellation notice 48 hours prior to the event. We are sensitive to the fact that last minute schedule challenge occur and we encourage you to send a substitute in your place if you find yourself unable to attend.


For all PBA meetings requiring reservations and a meeting fee, we have always extended a "pay at the door" option to our members and guests and will continue to do so.Recently, we added the option to pay by credit/debit card via PayPal on the PBA website. This option will continue to be available as well.


Again, thank you for your tremendous support! We look forward to seeing you at our upcoming events!

combo logo 

The Penfield Business Association
is the first and longest-running
business focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at

Welcome New Members
Exhibit Marketing Group, Inc.  (David Yauchzee)

Mackie Enterprises
(Richard Mackie)

DiMarco Group
(John DiMarco II)

(Aline Nguyen) 

Cruise on the Colonial Belle
6:00pm sharp


PBA / RBA Speed Networking
Rochester Business Alliance

Lunch Bunch at
George's Restaurant 
Do you have an event you
would like to list?

Send an email to
Member-to-Member Discounts 
Carpet Hydro Steam
Commercial: free cleaning of a
25 x 25 area with orders of $250
or more. Residential: purchase 3 areas and receive a fourth free.


Don's Original Rest. & Pub
10% discount off entire meal


Fairport Savings Bank

$100 toward any new checking account. $50 toward any new business checking account. 


Family First Federal Credit Union

Free membership and a thank you gift of a $25 gift certificate to the Spa at LaBella. 

Flower Barn
10% discount for PBA members

Gooey Cat

15% off all web-development
services and 25% off all   

reddoor walkthroughs


Gymnastics Training Center
Free registration fee for any member's child enrolled in classes
(Value = $30 per child)


Jennings, Nulton & Mattle

Contribution to a charity of the family's choice, in memory of
the deceased

Keystone Security Systems
25% discount on any new
security system.  
Spa at LaBella/LaBella Medical Aesthetics
10% discount on any service or treatment. Discount can not be combined with any other offer or promotion.
Labor of Love Communications

AV supplies, projector lamps, batteries, AV services, TV & Projection mounts and
HDMI cables. Discounts vary
on products purchased 
PaperRozzi Invitations and
Stationary at Rozmataz
10% discount on all services

Penfield Fitness & Racquet

PBA member rate is $58/month. No initiation or joining fees, and a 90-minute fitness consultation with a trainer plus equipment orientation free. Requires a 12-month agreement.
ReMax Realty Group - Mike Ruff

$500 commission reduction for all PBA members and their family members.

Quick-Dry Carpet Care

Commercial Service-500 sq ft carpet cleaned free on jobs of 1500+ sq ft. ($125 value). Residential service-take
an additional 10% off seasonal specials.


Serenity Chiropractic Health

Examination fee waived for member's first appointment
($40 value)



The UPS Store
10% off all services (excluding stamps, metered mail and ground shipping)
Staples Advantage Program
staples advantage
PBA members receive a 10%-15% cost savings and
more ordering convenience through a dedicated Staples Advantage Web site.

Contact us for more information.

Become a sponsor of this monthly newsletter and reach an audience of over 265 local members!

Contact us for more information.
Social Networking



2012 PBA Board of Directors


Ann Young  - President 

  First Niagara Bank

Mike Smith - Vice President

  Penfield Country Club  

Paul Dwyer - Treasurer  

  MetLife Auto & Home 

Laurie Klein - Secretary

  Your Local Phone Book    

Jeff Chapman 

  Penfield Financial Group 

Susie Dillon

   Hunt ERA

Tracy Dovi
  Shepherd Home 

Kevin Fitzpatrick 

  Eastside Family YMCA  

Mary McDowell

  Home & Heart of Penfield   

Jennifer Novy
  Frontier Communications 

Diane Thresh

  Hawkeye|Mosaic Marketing