The eBusiness Wire                                                                                                May 2012  

PBA Business of the Month                                 
Lisa's Liquor Barn
2157 Penfield Road, Penfield
(585) 377-1860
Lee Ann Riesenberg - Store Manager

Lee Ann Riesenberger was looking for a new part-time opportunity after her son was born. She saw an opening for a cashier at Lisa's Liquor Barn and was hired. A while later, the store manager position became available and Lee Ann was selected.
Lee Ann's been with Lisa's Liquor Barn for the past 7 years. During that time the store relocated to its current 24,000 sq. ft. location from the previous 7,000 sq. ft. store wtihout losing a day of sales - an accomplishment Lee Ann is very proud of. She was also very excited to learn that the store doubled its sales volume at the end of 2011.(more)
Upcoming PBA Events                                        

THURSDAY, MAY 3, 2012mega mixer 

Rochester Metro Area - MEGA MIXER

5:00pm - 7:00pm

The Strong Museum of Play
1 Manhattan Square, Rochester  


The Rochester Metro Area Business Associations and Chambers are sponsoring this productive and fun night of networking. Hors D'oeuvres will be served and a cash bar is available.   


The event is currently sold out. We look forward to seeing many of you there! 


PBA / RBA Business After Hours 
Radisson Hotel 
120 E. Main Street, Rochester 

It's summertime, so spend a lovely evening networking poolside at the downtown Radisson Hotel with fellow PBA and RBA members. Hors D'oeuvres will be served and a cash bar is available. 

Pre-registration is required by June 1. Cancellations must be received 5 business days before the event. No shows will be charged.

Members: $15.00 ($35 discount off of non-member price)

Register using PayPal link above or send a check to Penfield Business Association, P.O. Box 268, Penfield NY 14526.
MONDAY, JULY 16, 2012
2nd Annual PBA Golf Tournament
to Benefit The Shepherd Home
Golf tournament golfers
Penfield Country Club

Last year's event was a huge success and a lot of fun, so we're doing it again - please join us for another great day of golf and fun!


The tournament includes a full day of activities:
Four-Man Scramble * Longest Drive Contest * Closest-To-The-Pin Contest * Door Prizes and Gift Bags * All-you-can-Eat Lunch Buffet * Evening Dinner * Prizes for 1st and 2nd place teams, closest-to-the-pin, longest drive, and putting.


Sponsors are also needed, so if you can't join us, consider sponsoring dinner, lunch, carts, the hole-in-one contest, tees, flags or advertising in our event program.


10:30-12:30pm: Registration, Practice Range, Buffet Lunch
12:30pm: Shotgun Start
5:30pm: Dinner, Winners Announced


Visit to make a reservation or for more information. 
PBA News                                          

We don't want you to miss out on any of our upcoming activities and opportunities. You can renew online at or mail in an application with your check.




We currently have an opening for a dynamic individual interested in helping the local business community grow. Board of Director terms are for two years. If you are interested, please contact PBA president Ann Young at Ann Young,     





May flowers, moms and college many ways to support Penfield businesses this month. Throughout the month of May we will highlight some of the special events, gift ideas and sales offered by our member businesses and invite you to share with us all the ways you've shopped local and supported Penfield business.  

Member News                                           


Chocolate, Wine and MaryKay
Wednesday, May 9 * 5:00pm - 7:00pm
1769 Penfield Road, Penfield

Eastside Family YMCA "The One Event"

Friday, May 11 * 6:00pm - 9:00pm
One Restaurant and Lounge
Featuring a performance by the UofR Yellow Jackets, silent auctions, appetizers and mingling
(Must be 21 and over to attend) 

The Eastside Family YMCA works to ensure that everyone in our community has an opportunity to learn, grow and thrive. They recognize that for communities to succeed, everyone must have access to programs and activities that enable them to be healthy, confident and connected. At the Y, no child, family or adult is turned away due to an inability to pay. When you support events like
"The One Event", proceeds go directly toward our annual Invest in Youth Campaign, and your gift has a meaningful, enduring
impact right in your own community. 

For more information or to make a reservation, please visit, or contact Megan DeFranco at 585-341-4084. 


Congratulations Beyond Hardware For Opening Their Second Store Beyond Hardware

Beyond Hardware opened a new location at 4405 State Route 5 & 20 in Canandaigua.
Congratulations to Jim and Matt on the expansion.


Grossmans Garden & Home is Live on WHAM 1180.
For one hour live, this listener call-in radio program celebrates the beauty of gardens, landscapes and comfortable outdoor rooms. Tune in with Larry and Frances to join the conversation about easy and successful gardening! Visit for a list of live show times.



Community News                                           

Penfield Trails Committee To Hold Free Guided Hike  
Saturday, May 5  
9:00 am
Harris Whalen Park

Participants will hike through the woods to discover exciting spring flowers while learning about the park's history and geology. Hike is free but participants are asked to register by calling 340-8655, extension 6.

Penfield Eat Well, Live Well Walking Challenge
(With Wegmans - Penfield's Wellness Partner)
May 6 

The goal of Penfield Recreation's eight-week Eat well, Live Well Walking Challenge is to encourage individuals to move more, increase the amount of fruits and vegetables consumed and learn how to lead "healthier, better lives."
To participate in this program, stop by the Recreation office and complete an Eat Well, Live Well Walking Challenge registration form. Pedometers may be purchased at that time for $1.00. Once we receive your registration form you will be sent an email with login information to the Wegmans Eat Well, Live Well website. After logging onto the website, you will be able to track your steps over the 8-week program. Program starts on May 6.  
Visit a one of our PBA members if you are interested in beginning a wellness program for yourself or your family. 
Message from the PBA Board of Directors                                          

PBA Event Reservation Payment Notice

We would like to take this opportunity to thank you for your incredible support in attending our events! We appreciate your enthusiasm and participation in our workshops, networking and community events.


In the past, the PBA has absorbed any expense for members who registered for events but were unable to attend for various reasons. Unfortunately the cost for holding events has increased and it has become necessary for us to change this practice. Going forward, the PBA will need to charge you for any reservation you are unable to fulfill unless we receive a cancellation notice 48 hours prior to the event. We are sensitive to the fact that last minute schedule challenge occur and we encourage you to send a substitute in your place if you find yourself unable to attend.


For all PBA meetings requiring reservations and a meeting fee, we have always extended a "pay at the door" option to our members and guests and will continue to do so.Recently, we added the option to pay by credit/debit card via PayPal on the PBA website. This option will continue to be available as well.


Again, thank you for your tremendous support! We look forward to seeing you at our upcoming events!

combo logo 

The Penfield Business Association
is the first and longest-running
business focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at

Strong Museum of Play
5:00pm - 7:00pm

MAY 18
Lunch Bunch at Elmwood Inn 
Informal gathering of members and guests. No reservations required.  

JUNE 13 
PBA / RBA Business After Hours 
Radisson Hotel 
Pre-registration required by June 4.   

Do you have an event you
would like to list?

Send an email to
Member-to-Member Discounts 
Carpet Hydro Steam
Commercial: free cleaning of a
25 x 25 area with orders of $250
or more. Residential: purchase 3 areas and receive a fourth free.


Don's Original Rest. & Pub
10% discount off entire meal


Fairport Savings Bank

$100 toward any new checking account. $50 toward any new business checking account. 


Family First Federal Credit Union

Free membership and a thank you gift of a $25 gift certificate to the Spa at LaBella. Expires 7/30/2011


    Fitness Motivation 
One-on-one training session free
for new clients. Maximum 10 PBA
members per month - first come,
first served. Training takes place at
Lifetime Fitness.
Flower Barn
10% discount for PBA members

Gooey Cat

15% off all web-development
services and 25% off all   

reddoor walkthroughs


Gymnastics Training Center
Free registration fee for any member's child enrolled in classes
(Value = $30 per child)


Jennings, Nulton & Mattle

Contribution to a charity of the family's choice, in memory of
the deceased

Keystone Security Systems
25% discount on any new
security system.  
Spa at LaBella/LaBella Medical Aesthetics
10% discount on any service or treatment. Discount can not be combined with any other offer or promotion.
Labor of Love Communications

AV supplies, projector lamps, batteries, AV services, TV & Projection mounts and
HDMI cables. Discounts vary
on products purchased 
PaperRozzi Invitations and
Stationary at Rozmataz
10% discount on all services

Penfield Fitness & Racquet

PBA member rate is $58/month. No initiation or joining fees, and a 90-minute fitness consultation with a trainer plus equipment orientation free. Requires a 12-month agreement.
ReMax Realty Group - Mike Ruff

$500 commission reduction for all PBA members and their family members.

Quick-Dry Carpet Care

Commercial Service-500 sq ft carpet cleaned free on jobs of 1500+ sq ft. ($125 value). Residential service-take
an additional 10% off seasonal specials.


Serenity Chiropractic Health

Examination fee waived for member's first appointment
($40 value)


Receive last year's pricing of $14.95 per month PLUS an additional
15% discount



The UPS Store
10% off all services (excluding stamps, metered mail and ground shipping)

The Wireless Zone/
Wolmering Wireless

PBA members receive a free phonebook transfer and either a car charger or Bluetooth ear piece through December 31, 2011.

Staples Advantage Program
staples advantage
PBA members receive a 10%-15% cost savings and
more ordering convenience through a dedicated Staples Advantage Web site.

Contact us for more information.

Become a sponsor of this monthly newsletter and reach an audience of over 265 local members!

Contact us for more information.
Social Networking



2012 PBA Board of Directors


Ann Young  - President 

  First Niagara Bank

Paul Dwyer - Vice President  

  MetLife Auto & Home 

Laurie Klein - Secretary

  Your Local Phone Book    

Jeff Chapman 

  Penfield Financial Group

Tracy Dovi
  Shepherd Home 

Kevin Fitzpatrick 

  Eastside Family YMCA 

Jennifer Habecker

  Family First Federal Credit Union

Mary McDowell

  Home & Heart of Penfield  

Mike Smith

  Penfield Country Club

Diane Thresh

  Hawkeye|Mosaic Marketing