The eBusiness Wire                                                                                                March 2012  

PBA Business of the Month                                 
Penfield Trophies
1755 Penfield Road, Penfield
(585) 586-5484

Penfield Trophies was first established in 1980 and has been at their current location on Penfield Road, near the Four Corners, for over 7 years. More than a trophy shop, Penfield Trophies has specialized equipment to create a complete array of specialty awards and gifts. They pride themselves on quality work and prompt, attentive customer service.   


Their extensive capabilities for awards and trophies include laser, rotary and diamond drag engraving, logo scanning, color sublimation, heat transfers to metal, cut-out capabilities, and full color name badges. And if you need a gift for a special occasion, take a look at the large list of options Penfield Trophies offers including clocks, luggage tags, mugs and wine glasses, name plates, ornaments, baby keepsakes, door knockers and more.  


Congratulations Penfield Trophies on your selection as the March Business of the Month.

Upcoming PBA Events                                        


Integrating Social Media Into Your Marketing Strategy  Workshop 
7:30am - 8:00am: networking / coffee service
8:00am - 10:00am: workshop
Courtyard Marriott - Penfield, 1000 Linden Park, Rochester 
There are so many different social media networks out there - Facebook, Twitter, YouTube, LinkedIn, Google+ and a bunch
of other niche sites. And everyone has an opinion about which sites are best. So how do you choose the right ones for your
business and use them smartly and strategically to increase revenue? Without spending your entire day, everyday, online
and not getting any work done?

BRING YOUR LAPTOP and learn practical tips for figuring out how the latest social media platforms can work smart for you and your business. 

Members: Free   Guest: $5.00
Limited seating (only 2 per business). Pre-registration required by March 12.


Presented by Theresa Brigandi, SVM Avenue Marketing Consultants 






2nd Annual PBA Golf Tournament to Benefit The Shepherd Home
Golf tournament golfers
Monday, July 16
Penfield Country Club

Download the brochure to make a reservation or for more information
regarding the event and sponsorship opportunities.
PBA News                                          

We don't want you to miss out on any of our upcoming activities and opportunities. You can renew online at or mail in an application with your check.




We have several opportunities for members to participate in our plans for this 2012. This is a great way for you to work closely with fellow business decision makers and to help chart a path for the PBA. Below are the committee Chairs. If you are interested, please send them
an email.


Business of the Month: Mike Smith,  

Business of the Year: Leslie Zornow, 

Golf Tournament: Jeff Chapman,  

Holiday Party: Jennifer Habecker,   

Membership: Diane Thresh, 

Penfield in Bloom: Tracy Dovi, 

Programs/Networking: Mary McDowell, 

Welcome Wagon: Ann Young,  

New Member Introductions                                        


1821 Fairport Nine Mile Point Road, Penfield
377-FARM (3276) 


You may have passed Wickham Farms in your travels on Route 250 -- it's the farm next to the YMCA, where kids always seem to be jumping on a big pillow. But there's much more to Wickham Farms than the jumping pillow.

  • In addition to the jumping pillow, we have batting cages, mini golf and farm animals to see and feed.
  • Inside our red barn, we serve 32 flavors of ice cream, soft-serve custard, smoothies and coffee drinks. We also serve casual meals including homemade chicken salad, grilled sandwiches and fresh-cut fries. And we always have fresh cookies made from scratch.
  • In the spring, we offer a large stock of annuals, perennials, herbs and vegetable plants as well as plant containers and hanging plants. In the fall, we carry a huge variety of mums.
  • We offer special packages for groups, including birthday parties, Scout troops, school field trips and fundraisers.
  • In the fall, it's time for pumpkins, pumpkins, pumpkins and everything else associated with fall décor. We also have a corn maze and kiddy train ride.
  • New for 2012 is a community-supported agriculture program (CSA), which provides a weekly or biweekly share of our Penfield-grown harvest to its members.

Wickham Farms opens for the season on April 1. For more information, visit or call 585-377-3276.

Member News                                           
PBA Recognizes Founding Board Members 
We kicked off our year-long 20th Anniversary celebration on February 16 at Shadow Lake. Several of our founding board members attended and were recognized for their vision and dedication establishing the PBA. 

To see more photos from the event,
visit the Penfield Business Association on Facebook.

Penfield School Budget Presentation Hosted by the Penfield Rotary
Tuesday, May 1 * Shadow Lake
Noon: lunch
1:00pm: presentation

All PBA members and guests are invited to attend.
Cost for lunch is $11.00. More information about making reservations to come.

Eastside Family YMCA "The One Event"

Friday, May 11 * 6:00pm - 9:00pm
One Restaurant and Lounge
Featuring a performance by the UofR Yellow Jackets, silent auctions, appetizers and mingling
(Must be 21 and over to attend) 

The Eastside Family YMCA works to ensure that everyone in our community has an opportunity to learn, grow and thrive. They recognize that for communities to succeed, everyone must have access to programs and activities that enable them to be healthy, confident and connected. At the Y, no child, family or adult is turned away due to an inability to pay. When you support events like
"The One Event", proceeds go directly toward our annual Invest in Youth Campaign, and your gift has a meaningful, enduring
impact right in your own community. 

For more information or to make a reservation, please visit, or contact Megan DeFranco at 585-341-4084. 


Wickham Farms Announces Community Supported Agriculture (CSA) Program 

Wickham Farms is now accepting members for its community-supported agriculture (CSA) program,
which will begin in the spring of 2012. The CSA provides an opportunity for people to eat with
the seasons and support local farming.

For 20 weeks from late June through October, CSA members will receive fresh produce grown in Penfield by Wickham Farms (and, rarely, by other local farmers). Every share will include generous portions of the farm's harvest, including fresh greens in the spring; summer favorites like tomatoes, melons and sweet corn; cooking staples like onions, carrots and potatoes; and fall favorites such as cabbage and winter squash.  


The Wickham Farms CSA will offer opportunities for its members to participate in the farming experience, with volunteer opportunities and U-pick bonuses for people to pick extra quantities. Working on the farm is not a requirement of membership.


Wickham Farms is holding informational meetings at local businesses and organizations who have clientele, members or staff who
have an interest in healthy living
. If you are interested in scheduling a meeting, or for more information, please contact Bill Wickham at (585) 747-7512 or email him at


If you are interested in attending an informational meeting, here are dates of some upcoming meetings, which are free and open to
the public:

* Wednesday, March 7, 7 p.m.: Eastside Family YMCA

* Saturday, March 10, 11 a.m.: Lifetime Fitness

* Sunday, March 18, 2:30 p.m.: Penfield United Methodist Church

* Thursday, March 28, 1 p.m. and 7 p.m.: Wickham Farms

Community News                                           
Free Guided Hike of Sherwood Fields   
2514 Penfield Road
March 10 * 10:00am - 12:00pm 

Enjoy a guided hike of Penfield's newest park by Penfield Trails Committee members! To register call the Penfield Recreation
Office at 340-8655
Penfield Symphony "Swing Into Spring"  
March 25 * 2:00pm
Casa Larga Winery
Music performed by a variety of PSO musicians

To purchase a ticket or to donate a raffle prize, please contact Sharon Langford at 585-872-0774. For more information about the event, go to 


Penfield's Annual Spring Clean Up Day 
Saturday, April 28
9am - 12pm

To sign up your family or group, please call or email Sabrina at (585) 340-8651 
Message from the PBA Board of Directors                                          

PBA Event Reservation Payment Notice

We would like to take this opportunity to thank you for your incredible support in attending our events! We appreciate your enthusiasm and participation in our workshops, networking and community events.


In the past, the PBA has absorbed any expense for members who registered for events but were unable to attend for various reasons. Unfortunately the cost for holding events has increased and it has become necessary for us to change this practice. Going forward, the PBA will need to charge you for any reservation you are unable to fulfill unless we receive a cancellation notice 48 hours prior to the event. We are sensitive to the fact that last minute schedule challenge occur and we encourage you to send a substitute in your place if you find yourself unable to attend.


For all PBA meetings requiring reservations and a meeting fee, we have always extended a "pay at the door" option to our members and guests and will continue to do so.Recently, we added the option to pay by credit/debit card via PayPal on the PBA website. This option will continue to be available as well.


Again, thank you for your tremendous support! We look forward to seeing you at our upcoming events!

combo logo 

The Penfield Business Association
is the first and longest-running
business focused association  
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at

Welcome New Members 
Holtzberg Law Firm

(Richard Holtzberg)  


Wickham Farms

(Bill Wickham)


Integrating Social Media into Your Marketing Strategy
7:30am - 10:-00am
Pre-registration required
by March 12. 

Lunch Bunch at The Original Steve's Diner 
1:00 pm (note new time) 
Informal gathering of members and guests. No reservations required.  
Do you have an event you
would like to list?

Send an email to
Member-to-Member Discounts 
Carpet Hydro Steam
Commercial: free cleaning of a
25 x 25 area with orders of $250
or more. Residential: purchase 3 areas and receive a fourth free.  

Free tour and fitness assessment.
0 service fee with 12 month program.


Don's Original Rest. & Pub
10% discount off entire meal


Edge Color Graphics
10% discount off all services


Fairport Savings Bank

$100 toward any new checking account. $50 toward any new business checking account. 


Family First Federal Credit Union

Free membership and a thank you gift of a $25 gift certificate to the Spa at LaBella. Expires 7/30/2011


    Fitness Motivation 
One-on-one training session free
for new clients. Maximum 10 PBA
members per month - first come,
first served. Training takes place at
Lifetime Fitness.
Flower Barn
10% discount for PBA members

Gooey Cat

15% off all web-development
services and 25% off all   

reddoor walkthroughs


Gymnastics Training Center
Free registration fee for any member's child enrolled in classes
(Value = $30 per child)


Jennings, Nulton & Mattle

Contribution to a charity of the family's choice, in memory of
the deceased

Keystone Security Systems
25% discount on any new
security system.  
Spa at LaBella/LaBella Medical Aesthetics
10% discount on any service or treatment. Discount can not be combined with any other offer or promotion.
Labor of Love Communications

AV supplies, projector lamps, batteries, AV services, TV & Projection mounts and
HDMI cables. Discounts vary
on products purchased 


Mud About You

Party hosting fee waived for groups
of ten or more.


Ovation Payroll
Free direct deposit and a 10% discount for all PBA members.
PaperRozzi Invitations and
Stationary at Rozmataz
10% discount on all services

Penfield Fitness & Racquet

PBA member rate is $58/month. No initiation or joining fees, and a 90-minute fitness consultation with a trainer plus equipment orientation free. Requires a 12-month agreement.


ReMax Realty Group - Mike Ruff

$500 commission reduction for all PBA members and their family members.

Quick-Dry Carpet Care

Commercial Service-500 sq ft carpet cleaned free on jobs of 1500+ sq ft. ($125 value). Residential service-take
an additional 10% off seasonal specials.


Serenity Chiropractic Health

Examination fee waived for member's first appointment
($40 value)


Receive last year's pricing of $14.95 per month PLUS an additional
15% discount



The UPS Store
10% off all services (excluding stamps, metered mail and ground shipping)

The Wireless Zone/
Wolmering Wireless

PBA members receive a free phonebook transfer and either a car charger or Bluetooth ear piece through December 31, 2011.

Staples Advantage Program
staples advantagePBA members receive a 10%-15% cost savings and
more ordering convenience through a dedicated Staples Advantage Web site.

Contact us for more information.

Become a sponsor of this monthly newsletter and reach an audience of over 265 local members!

Contact us for more information.
Social Networking



2012 PBA Board of Directors


Ann Young  - President 

  First Niagara Bank

Paul Dwyer - Vice President  

  MetLife Auto & Home 

Laurie Klein - Secretary

  Your Local Phone Book    

Jeff Chapman 

  Penfield Financial Group

Tracy Dovi
  Shepherd Home 

Kevin Fitzpatrick 

  Eastside Family YMCA 

Jennifer Habecker

  Family First Federal Credit Union

Mary McDowell

  Home & Heart of Penfield  

Mike Smith

  Penfield Country Club

Diane Thresh

  Hawkeye|Mosaic Marketing