The eBusiness Wire                                                                                                February 2012  

PBA Business of the Month                                 
Cathy Donahower
Donahower Bookkeeping Services

As a past board member of the Penfield Business Association, I would like to thank the current board for selecting Donahower Bookkeeping as Business of the Month for February. I was priviledged to be a member of the PBA Board for over a year and to serve as the treasurer during that time. I have been working in accounting for 20 years and have made great connections through this association.  
Recently I joined a firm in Victor and am employed as their office manager and bookkeeper.
Although I am no longer actively pursuing my business, I plan to continue my affiliation with the PBA and look forward to helping the organization grow.
Upcoming PBA Events                                        


Annual Spotlight on Business Vitality in Penfield 20th anniversary logo rgb
Presented by Penfield Town Supervisor Tony LaFountain
Shadow Lake
11:30am - Noon: registration/networking 
Noon - 1:30pm: lunch served/presentation    
This annual event is a great opportunity to hear updates on current developments as well as
future initiatives in Penfield. There will be time at the end of the presentation for Q&.

We'll also be kicking off our 2012 Anniversary Celebration at this event! 
We'll be recognizing several of the PBA's founding board members who will be in attendance.

You won't want to miss this! Pre-registration and payment is required by February 13. Please send us an email confirmation of your attendance.

Members $25  Guests $30

If you prefer to pay by check, please mail by February 10 to Penfield Business Association, P.O. Box 268, Penfield NY 14525


Integrating Social Media Into Your Marketing Strategy
Presented by SVM Avenue Marketing Consultants  
7:30am - 10:00am 
Courtyard Marriott, Penfield 

Not just anyone's marketing strategy, but YOUR strategy, the one you use to generate revenue for your business. Everyone knows about Facebook, Twitter, YouTube, LinkedIn and all the other social media sites out there, but how do you use them smartly and strategically to increase business? Without spending your entire day online and not getting any business done? Bring your laptop and learn practical tips for figuring out how the latest social media platforms can work smart for you and your business.
Networking and coffee service  - 7:30 am
Program - 8:00 am -10:00 am 
PBA News                                         

We don't want you to miss out on any of our upcoming activities and opportunities. You can renew online at or mail in an application with your check.




We have several opportunities for members to participate in our plans for this 2012. This is a great way for you to work closely with fellow business decision makers and to help chart a path for the PBA. Below are the committee Chairs. If you are interested, please send them an email.


Business of the Month: Mike Smith,  

Business of the Year: Leslie Zornow, 

Golf Tournament: Jeff Chapman,  

Holiday Party: Jennifer Habecker,   

Membership: Diane Thresh, 

Penfield in Bloom: Tracy Dovi, 

Programs/Networking: Mary McDowell, 

Welcome Wagon: Ann Young, 

New Member Introductions                                        

(585) 747-6417

Robin Wyand has had a passion for teaching and working with people her whole life. Recently,
she embarked on a new journey, transferring her skills out of the classroom and directly into others' personal and professional lives. Whether it's in the home or office, SIMPLY PUT educates and works with individuals, families, and small businesses to organize and manage their space. Robin offers her expertise and objective guidance to provide clients with practical and efficient spacial solutions. 

SIMPLY PUT has expertise to help you or your business:  

  • Offices
  • Kitches
  • Living and dining areas
  • Bedrooms
  • Attics and basements 
  • Garages
  • Closets and utility spaces 



Rochester Lawn Care

1592 Qualtrough Road 

Rochester, NY 14625

(585) 329-5296


Since 1989, Rochester Lawn Care has offered full service lawn and landscape maintenance for both residential and commercial customers. They provide year-round service including all landscaping, lawn, shrub and tree care plus winter snow and ice management.


Rochester Lawn Care offers a free lawn analysis. They will test your soil pH levels, look for problem issues including grubs, and help you on your way to a thicker, greener lawn. They offer an exclusive money back guarantee of satisfaction with your service.

Rochester Lawn Care is fully insured and certified. They also have an extensive garden center featuring flowers, vegetable plants, soils and decor at their Qualtrough Road location.  
Member News                                           
Genesee Valley Physical Therapy Announces New C.A.R.E. Program

GVPT's physical therapy based C.A.R.E. (Cancer And Rehabilitation Excercise) program is designed to address the many needs of patients; including loss of function, strength, range of motion, energy and aerobic capacity. They work to promote emotional well-being and positive self image.

Their comprehensive program is customized to fit the individual needs of patients at all stages of their treatments helping them to maintain their functional performance and improve their quality of life.

Click here to download a pdf about the C.A.R.E. Program. 

For more information call 585-247-0080 or visit them online at 

Family First Federal Credit Union Announces New Henrietta Location

The Family First family is growing! On January 1st, Family First finalized their merger with Henrietta Federal Credit Union. "This merger brings together two organizations with a similar, member-focused philosophy and dedication to the communities we serve," explained Family First FCU CEO Christine Peters. "With the added location, the merger allows us to serve a larger portion of our membership area, affords our members more convenience, and offers HFCU members a broader array of services with the same great personal service they love and expect."

Visit the new Henrietta location: 
Frontier Commons

1225 Jefferson Rd.
Henrietta N.Y. 14623
Community News                                           
Hiker's Jamboree This Saturday

The Penfield Trails Committee will hold its annual February Indoor Hike on Saturday, February 11 at 10:00 AM at Penfield Town Hall. This year's hike is "A Hiker's Jamboree", a chance to learn about all of the hiking opportunities and trails programs in our area.
The featured speaker is David Wright of Victor Hiking Trails. Other local hiking groups will also share their programs and enthusiasm for hiking in Upstate New York. 
Message from the PBA Board of Directors                                          

PBA Event Reservation Payment Notice

We would like to take this opportunity to thank you for your incredible support in attending our events! We appreciate your enthusiasm and participation in our workshops, networking and community events.


In the past, the PBA has absorbed any expense for members who registered for events but were unable to attend for various reasons. Unfortunately the cost for holding events has increased and it has become necessary for us to change this practice. Going forward, the PBA will need to charge you for any reservation you are unable to fulfill unless we receive a cancellation notice 48 hours prior to the event. We are sensitive to the fact that last minute schedule challenge occur and we encourage you to send a substitute in your place if you find yourself unable to attend.


For all PBA meetings requiring reservations and a meeting fee, we have always extended a "pay at the door" option to our members and guests and will continue to do so.Recently, we added the option to pay by credit/debit card via PayPal on the PBA website. This option will continue to be available as well.


Again, thank you for your tremendous support! We look forward to seeing you at our upcoming events!

combo logo 

The Penfield Business Association
is the first and longest-running
business focused association
in the Town of Penfield.
We are dedicated to supporting
the growth and success of
our members
and building
business vitality
the community.

For more information visit us at

Welcome New Members 
Simply Put

(Robin Wyand)  


Rochester Lawn Care

(Pat Brown)


Babisco Bottle & Can Redemption
(Bohdan Basisty) 


Annual Spotlight on
Business Vitality
11:30am - 1:30pm
Pre-registration and payment required by February 13

Lunch Bunch at Don's Original 
Informal gathering of members and guests. No reservations required.  
Do you have an event you
would like to list?

Send an email to
Member-to-Member Discounts 
Carpet Hydro Steam
Commercial: free cleaning of a
25 x 25 area with orders of $250
or more. Residential: purchase 3 areas and receive a fourth free.  

Free tour and fitness assessment.
0 service fee with 12 month program.


Don's Original Rest. & Pub
10% discount off entire meal


Edge Color Graphics
10% discount off all services


Fairport Savings Bank

$100 toward any new checking account. $50 toward any new business checking account. 


Family First Federal Credit Union

Free membership and a thank you gift of a $25 gift certificate to the Spa at LaBella. Expires 7/30/2011


    Fitness Motivation 
One-on-one training session free
for new clients. Maximum 10 PBA
members per month - first come,
first served. Training takes place at
Lifetime Fitness.
Flower Barn
10% discount for PBA members

Gooey Cat

15% off all web-development
services and 25% off all   

reddoor walkthroughs


Gymnastics Training Center
Free registration fee for any member's child enrolled in classes
(Value = $30 per child)


Jennings, Nulton & Mattle

Contribution to a charity of the family's choice, in memory of
the deceased

Keystone Security Systems
25% discount on any new
security system.  
Spa at LaBella/LaBella Medical Aesthetics
10% discount on any service or treatment. Discount can not be combined with any other offer or promotion.
Labor of Love Communications

AV supplies, projector lamps, batteries, AV services, TV & Projection mounts and
HDMI cables. Discounts vary
on products purchased 


Mud About You

Party hosting fee waived for groups
of ten or more.


Ovation Payroll
Free direct deposit and a 10% discount for all PBA members.
PaperRozzi Invitations and
Stationary at Rozmataz
10% discount on all services

Penfield Fitness & Racquet

PBA member rate is $58/month. No initiation or joining fees, and a 90-minute fitness consultation with a trainer plus equipment orientation free. Requires a 12-month agreement.


ReMax Realty Group - Mike Ruff

$500 commission reduction for all PBA members and their family members.

Quick-Dry Carpet Care

Commercial Service-500 sq ft carpet cleaned free on jobs of 1500+ sq ft. ($125 value). Residential service-take
an additional 10% off seasonal specials.


Serenity Chiropractic Health

Examination fee waived for member's first appointment
($40 value)


Receive last year's pricing of $14.95 per month PLUS an additional
15% discount



The UPS Store
10% off all services (excluding stamps, metered mail and ground shipping)

The Wireless Zone/
Wolmering Wireless

PBA members receive a free phonebook transfer and either a car charger or Bluetooth ear piece through December 31, 2011.

Staples Advantage Program
staples advantagePBA members receive a 10%-15% cost savings and
more ordering convenience through a dedicated Staples Advantage Web site.

Contact us for more information.

Become a sponsor of this monthly newsletter and reach an audience of over 265 local members!

Contact us for more information.
Social Networking



2012 PBA Board of Directors


Ann Young  - President 

  First Niagara Bank

Paul Dwyer - Vice President  

  MetLife Auto & Home 

Laurie Klein - Secretary

  Your Local Phone Book    

Jeff Chapman 

  Penfield Financial Group

Tracy Dovi
  Shepherd Home 

Kevin Fitzpatrick 

  Eastside Family YMCA 

Jennifer Habecker

  Family First Federal Credit Union

Mary McDowell

  Home & Heart of Penfield 

Todd Shaw

  Penfield Fitness & Racquet Club

Mike Smith

  Penfield Country Club

Diane Thresh

  Hawkeye|Mosaic Marketing