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SHBO Technologies October Newsletter |
Why a Website Is So Important For Your Business
For most businesses, a website is one of the most important investments you can make. Most entrepreneurs are either overspending or underspending on their websites, and many have no idea what they're doing or why. So today we are going to talk about why a good, solid website really matters to you business.
Your website reflects you as a business owner and professional. If your website looks professional, your potential clients will think you're a professional who has enough clients and enough income to have a site built for you. If potential clients visit your website and it looks sloppy and home-built that's how they'll perceive you.
Hire a solid company that can do a good job, not just in building your website, but in getting it seen and in building it wisely to maximize the traffic you'll get.
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Search Engine Optimization and Getting Your Website Ranked
Any website that is geared towards business or commerce should possess search engine optimization elements. The ultimate goal of a website is to attract internet users. Studies have shown that the vast majority of users find websites by using the major search engines.
If your company is considering building a new website or updating an existing one, then search engine optimization should be one of the top priorities in mind. We tell our customers: "If you spend a significant amount of money to develop the "Look and Feel" of your website but users can find you, then all of your "development" money has gone to waste." Keep in mind that SEO can be geared for large competitive industries as well as small "niche" markets. Also, SEO campaigns have a much higher return on investment than other traditional internet marketing techniques.
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How Social Media Can Help Your Business Gain New Clients
The world as we know it has changed forever with the emergence of the Internet. We now have access to people, places, technologies and information through a single click. There's a whole new world out there to engage, interact with and inform using online social media tools. In today's business environment, social media offers an easy, affordable and effective way to connect with your target audience and create brand awareness. Whether you run a large conglomerate or a small or medium size business you can no longer afford to ignore the importance and benefits of social media.
Small and medium size business owners can enjoy a higher level playing field with large companies through social media marketing. Accessing social network sites and social media tools enable you to connect directly to your customers and get a clear idea as to what they want, where they are and what makes them tick. And that is the key to success - Know Your Customer. Once you know them, it becomes easier to reach out to them and create brand awareness by increasing your visibility.
Using social media on a regular basis is a good marketing strategy. But how exactly do you do that? Well, the possibilities are endless, from podcasts to Web 2.0 campaigns, forums and networks to online communities and blogs. In order to use social media to your advantage you need to first formulate a sales and marketing plan for the Internet. What's the best way to utilize social network sites and content platforms to reach your target audience? How can you improve traffic and start a word of mouth campaign that will positively impact your business? Does sending out surveys to your customers or providing them a forum to give feedback work for you?
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Providing Computer Solutions for Home, Business and Office.
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Client Spotlight
The DiSalvo family is proud to announce the opening of DiSalvo's Trattoria, a family-style, authentic Southern Italian and Sicilian restaurant in West Palm Beach. This family-friendly eatery is now open for lunch, dinner and offers catering and delivery.
DiSalvo's Trattoria's lunch menu features classic Italian specialties including paninis, homemade calzones, parmigiana, pasta al forno dishes, as well as their specialty soups, salads, subs, wraps and burger selections.
The dinner entrees bring the best of Southern Italian and Sicilian cuisine including the most tantalizing antipasto dishes, chicken, veal and fish entrees such as chicken marsala, veal francese and grouper mediterraneo. They offer create-your-own pasta dishes, and classics such as lasagna and chicken parmigiana. Also featured are Specialita DiSalvo's which are their own family recipes including Anelli Pasquale, Zio Tommaso's Spitini and Tour of Sicily. DiSalvo's is also the home of "Da" Meatball, the World's Best Meatball.
Founder Pasquale "Patrick" DiSalvo, has had a successful career as an entrepreneur, Real Estate Developer, Certified Public Accountant and business owner in Palm Beach County for almost thirty years. He now owns and operates DiSalvo & Associates, PA, a Certified Public Accounting Firm, with his two children, Scott and Jill. |
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