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February 2010 
 IVY Marketing Group Newsletter
 Online Update
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Greetings!

This month we share two important digital options for your marketing and fundraising endeavors. First, we explore the benefits of using social media to increase donations...the good, the bad and the basics.

Next, new research is out about how social media is being used. Facebook is ahead by almost 30% and that company is constantly seeking new ways to improve the member experience. Of course, other companies are also developing software applications for Facebook, many of which are for fundraising. YouTube is second at a 57% share.

Our second article tells you how to make that very important video for YouTube. Just like most things, if you break it down, it's not quite so overwhelming. We linked one of our favorite examples of videos in this article, too.

Finally, we want you to know that the new partnership with Studio98 to bring you total online solutions for your organization is going well. You can see an example of our latest project at: www.letstalk.BeaconHillLombard.com.

We hope you enjoy the information in this newsletter. If you have comments or suggestions, please let us know.

 Online Fundraising
 The Good, the Bad and the Basics

The recent disaster in Haiti caused an out-pouring of philanthropy. According to Philanthropy.com, American groups have raised more than $644-million, marking the first big fundraising test for collecting charitable gifts via text messaging. More than $37 million so far has been contributed, usually in increments of $5 or $10, using a cellphone. Does this mark the beginning of fundraising via technology? We heard from the experts... (Click below to read more)

Online Fundraising 


 Research Update
 Tools Used in Social Media

Tool Used in Social Media

 


 Video Power
 and How To Make Them

Most of us have seen YouTube videos. After all, YouTube has 95% share of the online video market and 150,000 new videos are uploaded each day. Just about any topic can be covered in a video: sales presentations, how-to's, funny, serious, with and without music, high end graphics and photography. And, they run the gamut of reasons they are produced and uploaded. Think about how you, your sales team, your fund development department could benefit. (To learn more click below)

Video Power 


If you have a question about online solutions or social media or wish to learn about more resources available to your organization, just give us a call at 630-790-2531 or toll free at: 877-489-6584 (877-IVY-MKTG) or visit us on Facebook.

Sincerely,

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Debra Sheridan
IVY Marketing Group


phone: 630-790-2531
fax: 630-790-4431
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