 
SPECIAL ANNOUNCEMENT
86 East Third Ave., San Mateo, CA 94401 Phone: 650-401-8077
OR Toll Free outside Bay Area: 888-405-8077
November 30th, 2011
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An Announcement from Ed Kaufman
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Earlier this year, I announced my intention to retire from operating the bookstore. Today I am delighted to announce that the bookstore will continue in this space, but under the name Third Avenue Bookstore, with the subtitle of "M" is for Mystery...and More. We hope you will share our enthusiasm for this venture, which we feel is a most fortunate outcome. Please read on for important information.
The new owner will be Steve Feldman, whose background includes over 22 years in primarily used and rare books here on the Peninsula. Steve will feature quality used books, in all categories, along with a special section for mystery and crime fiction, which will include used, collectible and a selection of new books. In addition, the intention is to continue to have some author events as well.
You, our loyal and supportive book-loving customers, have made these fifteen years possible and enjoyable. Authors from near and far, appearing at "M", have provided the live spark of creativity -- that essential living link between book and reader. We know that all of you will always be welcome here and we encourage you to continue making this address your bookstore home, both in person and online.
We want to give you the option of remaining on the email list (post-transition) so you'll be able to take advantage of any special offers and be notified of upcoming author events. If you would like to continue to receive email notices, PLEASE LET US KNOW. A simple email with "KEEP ME ON LIST" in subject line will do the trick! If we do not hear from you by the time the transition is complete, your address will be removed from the list. With regard to any personal information we have on file (credit card numbers, etc.), none of that will be retained without your permission.
Now this is really important: PARTY TIME! Please come by on Saturday, December 3rd, between Noon and 3:00 PM, for the annual holiday party with the MWA/SinC gang. Enjoy the refreshment buffet while you meet and greet many terrific authors and fellow stalwart customers, and let us introduce you to Steve Feldman.
Over the coming weeks we will follow up with more information on the transition and related matters. Meantime, "M" will be open regular hours and days.
Cordially,
Ed Kaufman
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