Don't let customers leave.
How does your "Customer Service" meet the needs and expectations of your customers? Do you provide Gold Medal service? Silver Medal? Bronze Medal? No Medal?
You might want to play "undercover boss," be a customer of your own business and see first hand how your Customer Service reps interact with customers.
This simple activity can reveal a lot about your customer service, which impacts customer satisfaction, and most importantly, customer loyalty.
How do they answer the phone? Is it a long, drawn out dissertation of your firm's products and services followed by, "how may I help you?"
- "Hi, this is Mike at Sales Kitchen. Our upcoming August promotion features two seminars guiding you through the baker's dozen ways to improve your customer satisfaction score. Thanks again for calling, how may I help you?"
Or is it a quick, bullet point, enthusiastic greeting with a call to action?
Equally important is when you end the meeting with a customer, or when a customer is leaving your place of business. This is the last thing they will remember about the meeting; and it might be the reason the next meeting occurs, if at all.
- Have a good one.
- Talk to you later.
- So long.
- (grunt)
 |
|
Correct! 68 percent of customers leave because they were treated bad.
|
- Thanks for meeting with me today!
- That was an awesome meeting!
- We made some excellent decisions!
- Look forward to our next meeting!
- Hope you have a great weekend!
The number one reason customers leave is due to a lack of attention or the employee was unfriendly or just plain rude.
Don't let customer leave.
Remember, according to empirical research, the cost of getting a new customer is five times that of keeping an existing one. Provide Gold Medal service.
Give us a call at 630.548.9723 to schedule a 30 minute meet-up where we can demonstrate how Sales Kitchen's cooked-to-order solutions for customer service, customer satisfaction, and other high payoff activities will Heat Up Your Sales.
Respectfully,
Mike Cooper
Head Chef & VP of Sales - Sales Kitchen
Ambassador of the Year,Naperville Area Chamber of Commerce
Ambassador, Aurora Regional Chamber of Commerce
