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The Cookbook 
August 2009 Newsletter

What's Cooking?

Greetings!
 
Are your business' Q4 sales plans finalized yet?
 
Did your first half '09 sales meet expectations? 
 
For just a few hours a week, we can cook up solutions and provide sales growth guidance so you can focus on running your business. 
great meeting   
Green Initiative August Partner:  ink-station
 
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Sign up for the ink station on-line ordering system and reduce expenses by managing your organization's inkjet and toner cartridge costs. Holy Cow! Environmentally friendly and save money. 

Sales Success
 
Behind plan = failure to succeed; sales are way undercooked.
 
At plan = meeting expectations; sales are simmering.
 
Ahead of plan = selling success; sales are smokin'. 
The Sales Kitchen Story: 
 
We can help you cook up solutions to heat up your sales.
 
We have solutions to: 
Sell better.
Sell faster.
Sell more. 
 
If you or anyone you know needs a sales consultant or sales manager; or the right recipes to ensure sales are smokin', please give us a call.
 
MikeCooper 

Mike Cooper (read more)
Sales Kitchen
630-548-9723
Improvement: Action steps to take now to improve your sales results this year
 
1.  Develop and execute an aggressive quarterly sales plan.
2.  Set a goal to GIVE and GET one new referral each week.
3.  Sharpen your selling skills.
4.  Encourage your sales team to upsell.
5.  Call a satisfied customer and thank them for their business.
6.  Ask for the order.
Professionalism: Manage your sales and sell with confidence 
 
1.  Plan and execute with a positive attitude.
2.  Be energetic. Enthusiasm is contageous.
3.  Practice your 30 second elevator speech. Perfect your pitch.
4.  Prepare for your sales call and conduct research.
5.  Be puntual, polite and professional.
5.  Listen.
6.  Identify the problem then provide solutions.
7.  Ask for the sale. Close with a smile.
8.  Schedule a follow up meeting.
Negotiating: 
Let's Make a Deal  
 
Smart buyers will always ask for a better price. Instead of conceding to their request and giving them a discount, focus on creating a trade. This means you should ask for something in exchange for making a concession. What can you trade or ask for? Almost anything!
 
"If I could do that price for you would you be willing to extend the length of the contract for an additional three months?"negotiateSV&ME

"If I could work that out would you be prepared to give me advertising space?"

"The only way I could give you that is if you add one more line of products."

"Let's put that aside for the time being. Would you be able to give a similar amount of... in exchange for that concession?"

The key here is to think outside the box and explore other options available to you. Read more...
Prospecting: The ABC´s of Prospecting

Make a list of your prospects by category: ABC.

A = a smokin' hot prospect that will do business real soon.

B = a prospect that is warming up to my product or service, but is not ready yet.

C = a prospect on the back burner I need to continually develop.

Work all A,B,C prospects with the objective of blending them into your 'CUSTOMER' list.
Added Value: Remember to add value and focus on GIVING referrals. 
contactsWhen asking for a referral, help jog your client's memory by suggesting people like family, friends, kids' god parents, financial advisor, strategic partners, colleagues, people they network with or their work-out buddy.  
Cool Links:
Click on the links below to see the awesome improvements at the Naperville Area Chamber of Commerce website, follow us on twitter or connect with us on Linked-in. 
     chamber2009    twitter     linkedin
We hope you enjoyed this newsletter. Remember the 3 B's of selling, hustle and give your professional best.
 
We want to be your sales management partners.