 |
Images of Black academic success.. not wanted in the UK |
Going the extra mile to support Black Films
It's well known that our TV channels have a habit of putting positive black films on very late at night. Bearing in mind the bizarre situation with Lovers Rock outlined above what can be done to support black films and encourage the accurate portrayal of peole of African descent on the big screen ?
Using Lovers Rock and Black Power Mixtape as a case study, here are some suggestions:
Be informed. Subscribe to a service which will inform you in advance that such films are in production or coming out. For mainstream movies such pre-publicity is guaranteed via gossip mags newspapers/TV news and celebrity interviews. Screen Nation has a facebook page www.blackhistorywalks.co.uk has a monthly newsletter. Colourful Radio is also a useful source as is Catch a Vibe.
Put the films date in your diary/phone, tweet it, create an event in Facebook, put a note on the fridge, text all your friends with the weblink. Tell your local radio station. Put it on your staff noticeboard, better yet organise a staff group to watch the film. If you organise a group of ten you might get in free. Contact your best friends, make a night of it and include dinner/pub .
Transformers was advertised on TV and the sides of buses. Lovers Rock and films like it never have such luxuries but they do have the internet.
Find the trailer on YouTube, copy and forward it to your entire mail list. Tell everyone that this film is unique and was refused funding by the British establishment. Positive black films literally have to fight to be made and never get the same level of funding/exposure as their
 |
Heroic Black Soldiers ?..No market for that in UK |
white counterparts. Not conspiracy theory just fact.
Once you know the cinema it's on at, ring or go online and book IMMEDIATELY (i.e Black Power Mixtape) This helps the film as the cinema/organisers can assess that proven interest and arrange for extra screenings.
Turn up on time .Some stereotypes are self reinforcing, if everyone thinks that 'it's a black thing so it will start late', and then they all turn up a 9 as opposed to 8, then the organisers are sometimes forced to delay the start. This is not good for anyone as venues charge by the hour and the organisers are then labelled unprofessional.
Tell the cinema staff/organiser that you really liked it (if you did) make a point of emailing the managers/organiser and praising them. As few as ten emails can mean extra screenings.
Be prepared to travel. Black films struggle to get venues and are not always centrally screened in purpose built cinemas. You might have to go a bit further than usual but in the same way the elders said 'you have to work twice as hard...' you may have to do that bit extra to see accurate portrayals of black people.
 |
Black men as drug dealing, violent criminal rappers who use the N word..?..Yes please. |
Understand the history of the black image. It is not accidental that the images normally shown of black people are negative. In the 1500's African people were shown in European art as noble, and dignified. In the 1800's, in order to justify slavery, these images were thrown out and replaced with demeaning stereotypes which still exist in movies, TV shows and computer games.. The effects of this bombardment of poverty, disease, criminals, gangsters, booty shaking, drug dealers, prostitutes is devastating. People can get so used to it they think its normal and reject actually alternative positive images and stories.
Widen your tastes: Menelik Shabbaz states that he was exposed to film propaganda but didn't realise it was propaganda at the time because that is all he saw. The same could be happening to you, if your diet is Hollywood blockbusters. Investigate films and topics that you're unaware of and that don't initially appeal. We screened a French documentary titled Les Avenue des Allieurs and had a poor turnout for what was a fantastic film about how the French after World War 2 invited qualified black people from the Caribbean to work in Paris to do low-skilled jobs and sent unqualified whites to have the best jobs in Martinique and Guadeloupe. Under 25's will have no clue what Lovers Rock or Black Power is, may choose not to attend and miss a fantastic piece of their history.
Don't buy pirate dvd's. It rips off the filmmaker and means less such films will be made.
Be aware that like changing your diet, the above solutions may be uncomfortable, but good for you.
You can try the above with our monthly events.. Black Power Mixtape 28 October, Spike Lee's Miracle at Santa Anna Sat 29 October, my Nappy Roots on 30th Oct, Esther Anderson's Bob Marley:Legend 17th December, African Superheroes, walks, talks and films on the African history of London all year long www.blackhistorywalks.co.uk