Mount Dora Panorama Sunset

VisitMountDora(tm) Member Newsletter
February Edition
February 2012
Mount Dora Village Merchants and Business Assoc.

Marketing Committee Update: 

 

Planning an EVENT in downtown Mount Dora? Contact the marketing committee as soon as the details are available and we will make every effort to market and support the event.  

  

Our event focused marketing has proven to be very successful and will continue throughout 2012 as we create and sponsor even more events to put "feet on the street."  We are happy to sponsor your event with the power of our marketing program. 

 

All VisitMountDora(tm) members can benefit from the monthly FREE ads in the Orlando Sentinel Spadea Wrap- Remember to submit your line or 2 of copy to promote your business each month. You must respond prior to deadline dates to be included in these ads.  Watch your email for notifications. 

 

For the next issue please submit your copy directly to Janet Craig at JanetCraig@MtDora.org  

 

VisitMountDora(tm) is now on FaceBook .  Join our page and promote your business to over 2500 followers and growing.  

 

Marketing efforts are currently focusing on the upcoming Spring Show & Blues & Wine Festival.  For the first time in history the Spring Show will have television advertising on WFTV 9 and WRDQ 27 thanks to our ever-evolving relationship with Cox Media Group.  Our efforts on television for the October Craft Fair have proven to be extremely effective and we are certain the Spring Show will be no exception.

 

The 2012 Mount Dora Blues & Wine Festival will present some fabulous promotional opportunities with the addition of Music Legend Leon Russell as the headliner.  There will be opportunities for the membership to take advantage of some of this promotion in the very near future. 

 

For those of you who took advantage of the recent promo video offer courtesy of LittleFishVideo Productions, there will be some unique opportunities to promote your business via the video in the Community Building before and during upcoming shows.  Stay tuned for details. 

 

Unfortunately due to increases in our costs from the City to operate our events from which we derive our marketing campaign revenues, several new marketing initiatives are on hold while we determine the impact of these increased expenses on our overall revenues.

 

Marketing Committee    

Events Committee Update:  

 

Time once again for the annual Spring Show.  Final plans are in the works for the largest Spring Show event to date.  Record numbers of applications have forced us to tighten up the event and take advantage of every single space we can find. 

 

This event is not without it's challenges to be sure.  The City handed us a "nice" bill for the event that represents a 17%+ increase in costs.  We will be hard pressed to make up the $2000+ difference to squeeze out some revenues for the ongoing marketing campaign.  Never the less, the show will go on and we will evaluate our options for next year.

 

The 4th Annual Mount Dora Blues & Wine Festival is poised to hit record numbers of ticket sales and attendees in May.  VisitMountDora(tm) is proud to be a major sponsor of the event.  In case you are unaware the headliner for the event is Music Legend Leon Russell.  It is our goal to bring this level of talent to the area year after year.

 

VisitMountDora(tm) will be presenting some MoTown Magic in Mount Dora on Sunday, April 22nd in the Community Building.  We will welcome The Contours with Joe Billingslea and special guests Wilson Williams and His Platters for a Sunday matinee.   

 

We are hopeful that this show will represent the start of an ongoing series sponsored by VisitMountDora(tm). 

 

Brian E. Young

 

Event Committee Chair
Membership Committee Update:

VisitMountDora(tm) membership information.

Please check your email regularly for valuable membership benefits and opportunities to promote your business or event.

 

Welcome to the newest members of VisitMountDora(tm)  

 

Craig Cat Tours
La Petite Maison
The GateHouse
First National Bank of Mount Dora

 

Contact: Karen Monte (Karen@kadeekay.com)
from KaDee Kay Gourmet Kitchen Products for more information about the VisitMountDora(tm) membership committee.

 

2012 Membership benefits will include but are not limited to:

 

* Monthly promotion for your business and events in the Sentinel Spadea Wrap and Daily Commercial.

 

* Listings for your events on VisitMountDora.com and  WhatToDoInMountDora.com

 

* Internet listing on VisitMountDora.com

 

* A featured listing and a highlighted listing for your business on WhatToDoInMountDora.com valued at $400.00

 

* Listing on printed association walking street maps and the new full color down loadable street map on the front page of

WhatToDoInMountDora.com 

 

* Regular opportunities to co-op ads with other members in association advertising to stretch your advertising dollars.

Fellow members,

The next membership meet & greet will held Wednesday, March 28th.  Location to be announced. Big thanks to Hoity Toity Mercantile for hosting a fabulous meet & greet in January.  

Please visit our website at www.VisitMountDora.com for the latest information.

Featured Member of the month.

Craig Cat Tours  

   

 
Message from the President:

Hello To One and All!

  It is a Thursday night and so far it has proven to be a rough week. In fact it has proven to be a rough start of the year for me and things are going so well. My business has just closed a record year. My work at the hospital proves to continue to be busy and full as well.  In hopes of avoiding putting you through a lot of diatribe and meaningless words that you will not read I need to say something here that YOU MUST READ.

 

  For years now I have listened to a number of the proprietors complain about so many things. We have been quick to blame so much for our problems but we have failed to look at where the real problem exists. You know if I truly wanted to control a situation I would use a very simple tool that the rulers of yesteryear used. Divide and conquer. This has been policy here for some time.  

 

The elected officials of this city promise much and deliver little. In fact, some have taken active roles in stopping good things. They pander to those of us who they think will affect the vote in this City until they get elected then they do whatever it is they want.

 

As I said, this is important and YOU MUST READ this because it will tell how much they think of the organization formed by us and run by us - the Visit Mount Dora team of Merchants.

   

On the 7th of this month I attended a City Council meeting where I asked to get up and speak. There was a lot to say and I was not at my most eloquent that night as I am still not feeling up to par. At any point, you really need to go to the city website and listen to this exchange. Long story short I walked out. I could not in good conscious allow a City Official no matter who, address the President of this Corporation in that manner. No elected official has the right to address any head of any organization in such a manner in public, period.   Please take the time to go to the City website, listen to this conversation and realize the Mayor was well prepared to act in such a manner, note how much he thought of my position and this organization.  Form your own opinion.  If this is how much respect he gives to this position think how much respect he gives to those of you. Remember this was not about me it was about you.

 

The rest of this is bullet pointed so you know what it is this Board does for the betterment of this town and especially you.

  • Another successful Labor Day Celebration in town with crowds I have not seen since I arrived. Done in partnership with the Chamber and Jump Committee.
  • Another record Craft Festival with a record amount of promotion again (isn't this getting boring?).
  • The listing of Mount Dora in the top four destination/tourist spots in the country in social media. Thank you Brian Young.
  • The establishment of an Open Air Market at the Lakeside Inn on Sundays. As expected it is slow to start and slow to grow. Even with that said we are now having vendors call us for spots.
  • We are also now sponsoring the Blues and Wine Festival. This is a festival that was not going to happen again this year here but was going the way of the Exotic Car Festival and the Antique Boat Show, leaving our town. Now it will be a bi-city celebration and part that will be in the actual downtown area. This has GREAT potential for Mount Dora.

 We must form a campaign to protect our interest against those within this City who think they do not have to pay for what it is our hard work accomplishes. I have been personally told that it is perceived that we have lots of money which is evidenced by the fact that the City just increased our cost for the Spring Show by 17.3%.  You want to complain about high rent!!

It was also said to the Council that these services have to be paid for one way or another. True it does, but they believe they should only receive the benefits and that we should pay for them. It either gets paid for or we lose the revenue generated and the city loses the tax revenue generated.  The Life blood and heart of this town is its downtown and this City exist because of it.

 

Thanks for listening.

 

Working for you and the betterment of ALL of us.

Terry.  

The Spring Season is fast approaching with events galore.  For the most complete and up-to-date event information please visit www.WhatToDoInMountDora.com. 

   
The All-New Mount Dora Open-Air Market

The Open-Air Market has caught on quickly and we are excited to provide future promotional opportunities to VisitMountDora(tm) members via the Open-Air Market as the event expands.  Yesterday's event in conjunction with PAWS for Mount Dora was the best yet and with increasingly good weather we expect the attendance to only get better from here.


 
Discover Lake ETV
Lake ETV
We are excited to see where our expanding relationship with the all new Lake ETV will lead.  Weekly updates of Mount Dora events will be a feature on the internet channel.  Click here for a sample of Lake ETV Mount Dora reporter Alli Camp delivering the events update.
 
Dora Dollars made easy!
                   Dora Dollars
The Dora Dollar program
explained in this Power Point presentation for receiving Merchants and certificate bearers.

Click here to see the Power Point presentation.

The Dora Dollars Program is a VisitMountDora(tm) member benefit only!  There will be thousands of Dora Dollars coming in throughout 2012, don't miss your opportunity to collect them.

Stay tuned for your regular association newsletter keeping you up to date on our events and initiatives throughout the year.

Visit our association website regularly for the lastest news and event information, www.VisitMountDora.com


Shopping
Shop local and shop often...
Sincerely,

Brian E. Young - VisitMountDora(tm) Secretary
BrianEYoung@MtDora.org