5th & Donnelly
Visit Mount Dora Member Newsletter
March Edition
March 2011
Mount Dora Village Merchants and Business Assoc.

Marketing Committee Update: 

 

Planning an EVENT in downtown Mount Dora? Contact the marketing committee as soon as the details are available and we will make every effort to help market and support the event.

 

All MDVMBA members can benefit from the FREE ads in the Orlando Sentinel Spadea Wrap- Remember to submit your line or 2 of copy to promote your business each month. You must respond prior to deadline dates to be included in these ads.

 

For the next issue please submit your copy directly to Janet Craig at JanetCraig@MtDora.org  

Deadline for the April and May Sentinel Wraps is Thursday, April 24th at 5pm. 

 

Visit Mount Dora was the major promotional sponsor for the 2011 Mount Dora Music Festival.  The event was one of the most successful on record as the organizers have reported to us.  This is the promotional sponsorship package we provided:

 

2011 Mount Dora Music festival sponsorship package:

Daily Commercial print ads:

Jan 6 & 7, Feb 4 & 9  1/4 page.

Value $1547.90

Orlando Sentinel print ads:

Jan 2 Spadea Wrap back.  

Value $515.19

Feb 11 Spadea Wrap front.  

Value $1046.75

Feb 18 Sentinel 1/8pg ad. 

Value $192.94

Radio ads: 29 spots on WDBO,WMMO and K92FM.  Value $5800

Web/Internet ads:  Rotating Banner on front page of WhatToDoInMountDora.com, front page calender listing & horizontal banner ad in Activities - Festivals & Events section.  60 Days.   

Value $950.00. 

TOTAL Sponsorship value= $10,052.78

 

Marketing Committee update for March/April   

 

Current marketing efforts are focusing on the  Lake Dora Classic Car Show, the Spring Antiques, Collectibles & Crafts Show and the upcoming Mount Dora Blues & Wine Festival.  


 

MDVMBA ran monthly ads in the Orlando Sentinel, Daily Commercial, on radio stations WMMO, K92FM, WDBO AM, on www.WhatToDoInMtDora.com, www.VisitMountDora.com, other various websites and on Comcast TV and WFTV. 


* Our Mount Dora Getaway Sweepstakes campaign has produced over 10,000 email addresses that continue to receive the monthly Sweepstakes Newsletter.  All MDVMBA member businesses can benefit from the DORA DOLLARS brought to town by the winners!  MDVMBA will reimburse you directly for accepting the Dora Dollars. For info on the program, got to www.VisitMountDora.com to see the video explanation.

* Our welcome to Mount Dora video is poised to cross over 15,000 unique views in the next few days.  The video is currently featured on the front page of WhatToDoInMountDora.com & VisitMountDora.com.

* Our Pay-Per-Click campaign continues to generate over 11,000 unique internet visitors monthly.  Overall internet traffic is up 31% so far this first quarter of the new year.

Here are last year's overall internet statistics for the association Google AdWords Campaign:
Visitors - 128,279
Page Views - 1,019,024
Pages Per Visit - 7.94

Content Breakdown:
Activities - 84,322
Shopping - 52,941
Dining - 46,617
Lodging - 41,381   

For more information please email Janet Craig at: JanetCraig@MtDora.org

Thank you,
Janet Craig
Visit Mount Dora Marketing 

Events Committee Update:

A BIG thanks to Mount Dora resident Jeff Titelius who also serves as the "Mount Dora Examiner."  He has written a fabulous little article about the upcoming Antiques, Collectibles & Crafts Show next weekend.  See the article by following the link.  Spring Show Article.
Jeff Titelius 
Mount Dora Examiner Jeff Titelius
  Please visit Jeff's website to see all of the wonderful promotion he has provided to the association and to Mount Dora through his articles. 
Fellow members,

* The next general membership meet & greet will be Wednesday, March 30th - 5:30pm at Cecile's French Corner.  Come out and enjoy some snacks and find out the latest information about Visit Mount Dora(TM)

Our association is now officially renamed "Visit Mount Dora."  Our attorneys are in the process of making the necessary changes with the IRS, State of Florida and other entities.

Please visit our website at www.VisitMountDora.com for the latest information.

REMINDER:  At the bottom of this newsletter you may place valuable coupons to encourage member businesses to visit your business!
From the Board of Directors:

We continue to strengthen our alliances with our major sponsors such as Cox Media Group, the Orlando Sentinel and the Daily Commercial.  Visitation to Mount Dora by locals (within 50 mile radius) is on the upswing as reported by many of our member businesses.  This is due to the fact that the reach of our major sponsors is having it's desired impact on this market as we saturate it with radio, print and internet on a frequent and consistent basis.

Our major association events such as the Fall Craft Fair and Spring Show have consistently broken previous attendance records over the past two years by a large margin.  We are anticipating another record crowd for the upcoming Spring Show next weekend.  We hope that this increased foot traffic is resulting in better business for all of our members.

Thank you for your continued support of our efforts to put "feet on the street" in our quaint little town.

Board of Directors


Dora Dollars made easy!
                   Dora Dollars
The Dora Dollar program
explained in this Power Point presentation for receiving Merchants and certificate bearers.

Click here to see the Power Point presentation.

Featured Merchant of the month.

Adora Inn Bed

& Breakfast


Adora Inn Bed & Breakfast   
Membership Committee Update:

MDVMBA membership information.

Please check your email regularly for valuable membership benefits and opportunities to promote your business or event.

A BIG welcome to our newest association members:

Piglet's Pantry
The Wine Den
Under The Cherry Blossoms
Captain's Inn Bed & Breakfast
Merrill's Market

Coming soon:
Fly Me Around the World
Saucy Spoon
Cody's on 4th
My Father's Bread


We are in the process of creating a new Membership Committee.  Anyone interested in serving on that committee please contact:  VisitMountDora@gmail.com

2011 Membership benefits will include but are not limited to:
* Monthly promotion for your business in the Sentinel Spadea Wrap.
* Listings for your events on VisitMountDora.com and  WhatToDoInMountDora.com
* Internet listing on VisitMountDora.com
* A featured listing and a highlighted listing for your business on WhatToDoInMountDora.com valued at $400.00
* Listing on printed association walking street maps and the new full color down loadable street map on the front page of WhatToDoInMountDora.com
* Regular opportunities to co-op ads with other members in association advertising to stretch your advertising dollars.
Stay tuned for your regular association newsletter keeping you up to date on our events and initiatives throughout the year.

Visit our association website regularly for the lastest news and event information, www.VisitMountDora.com


Shopping
Shop local and shop often...
Sincerely,

Brian E. Young - VISIT Mount Dora Secretary
BrianEYoung@MtDora.org