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Marketing Committee Update:
Is your event missing out on amazing promotional opportunities provided by the Merchant Association marketing campaign?
Direct MDVMBA member benefit in the Orlando Sentinel monthly SPADEA wrap- Take advantage of the opportunity to have your business & specials or events listed in the Sentinel Spadea wrap going out monthly!
Marketing Committee update for
July/Aug
Our marketing
efforts for July/Aug are focused on the Florida Highwaymen Art Walk,
Collaboration Banquet & 2 Day Show & Sale
and the upcoming
Labor Day weekend events
Direct
MDVMBA member benefit-Orlando Sentinel monthly SPADEA wrap (local
focus)-
In June we ran a full page ad on Sun
June 6 for Fathers day and on Sun June 27 for 4th of July weekend
Members not submitting ad
copy still got their business listed on the MDVMBA member map section
inside the full page wrap.
There is NO CHARGE to MDVMBA members! Send your
monthly ad copy to janetcraigsells@comcast.net
Please send a line or 2 with your business
address, tel and website. Do not send artwork
Our next scheduled wrap comes out Sun Aug 29 for
the Labor day weekend. Deadline for submission is Tues Aug 17
Daily Commercial:
6 quarter page ads ran to support the Highwaymen
events and the daily branding ad continues to run every day in our 365 days of
branding to locals campaign.
Radio:
Air spots ran to
support the Florida Highwaymen Events in July.
August spots will focus on
the Labor Day weekend and a generic "Come to Mount Dora" ad
. Spots air on WMMO, WDBO and
K92
TV:
The generic Mount
Dora promo spots continue to air on LakeFront TV. To see the video, go to
www.GoMountDora.com.
Internet: Our online campaigns continue to produce impressive statistics:
* Our Mount Dora Getaway Sweepstakes campaign has produced over 10,000 email addresses that continue to receive the monthly Sweepstakes Newsletter. (find out how your business can be included)
* Our welcome to Mount Dora video is poised to cross over 8,000 unique views in the next few days. The video is currently featured on the front page of WhatToDoInMountDora.com & MtDora.org.
* Our Pay-Per-Click campaign continues to generate over 11,000 unique internet visitors monthly.
Our Fall Craft fair event
dates have been submitted to over 20 internet sites to
date.
Billboard: Riders were
changed on the billboard in front of Rennigers to reflect upcoming
events:
36th Annual Bicycle Festival Oct.
7-10, 2010 and
26th Annual Mount Dora Craft
Festival Oct. 23-24, 2010
Event Sponsorship:
"Looking for
Treble" and PAWS for Mount Dora:
MDVMBA is supporting these events via internet promotion, Daily Commercial
and Orlando Sentinel ads and providing Dora Dollars as prizes.
TV:
The
generic Mount Dora promo spots continue to air on LakeFront TV. To see
the
video, go to www.GoMountDora.com.
Thank you,
Janet Craig
MDVMBA Marketing
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Update on JUMP (Joint Unity Marketing & PR Committe)
A group has been formed with representatives from various community
groups in Mount Dora including the Chamber of Commerce, Kiwanis, Rotary, etc. The group is called JUMP (Joint Unity Marketing
& PR Committee) and its mission is to promote unity and cross
promotion of downtown events.
One item the group is working on collaboratively is the Labor Day
weekend featuring a Chili cook off, Pie contest and merchant "Sip and
Shop" sidewalk sale.
Thanks to MDVMBA members who are involved in making this happen: Janet
Craig, Paula Briskin and Betty Cook .
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Fellow members,
* Please remember to attend the SPECIAL meeting on Wednesday, August 18th at 5:30pm at the Lakeside Inn to approve the new association By-Laws.
* The next Association General Membership meeting will be held Wednesday, September 29th - 5:30pm at the Lakeside Inn. Refreshments and networking at 5:00pm. Show up for a chance to WIN $100 Dora Dollars, Featured Business of the month and other fabulous prizes. Please visit our website at www.MtDora.org for the latest information.
FYI: Future Association Newsletters will be scheduled for the week after the Board of Directors meeting which is always held on the 2nd Wednesday of the month.
REMINDER: At the bottom of this newsletter you may place valuable coupons to encourage member businesses to visit your location! |
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From the President:
To: All
Association Members and Friends.
From : Terrance (Terry) R. Abbott, R.N.,
Association President, Events Chair and Maggie's Attic.
Hello.
As most of you already
know, I was recently elected by the Board to serve as President of the
Association by our Board. It was not a position I sought but it was felt by the
Board that it was one I should take on. I hope that all can agree with their
decision. With this in mind it is my strong desire to be the right one on this
position and to do a good job not only for the Association but for Mount Dora as
well.
We are already half way
through one of the three slowest months of the year and I am extremely hopeful
that all are able to make the profit they need. Also we are just around 60 days
from this years Craft Fair. The start of the season is just around the corner. I
look forward with great anticipation this years season as it promises to be far
better than those of recent history and to add to what has already proven to be
better summer.
I am also nearing the
end of my second year as a member of the Association's Board. With the new
duties of President I have had to take the time to reflect on what has already
been accomplished in these all to short two years and what yet we need to
accomplish. In two years we have,
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Started the first comprehensive
marketing campaign that I believe we are seeing the effects of, as all should
be noticing an increased number of visitors in town during these slow
months.
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Increased the number of events by
adding the Florida Highwayman in one of the three slowest months of
the year. Something all have desired.
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Increased the number of visitors
during our events. The Craft show attendance last year was estimated to
be 265,000 and the Spring Collectibles and Crafts went from an estimated
8000 attendees to 55,000.
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More than doubled the Associations
revenue in the first year and we are well on the way to tripling it since I
was elected.
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Begun the processes which are
necessary to create a successful Farmer's Market.
These are just a few of your
Boards accomplishments for these last two years. And all of them will pale in
comparison with another accomplishment that I hope we will soon have completed.
This accomplishment is the revision of the Association's by-laws. In this last
three weeks I have put a lot of effort to this goal. I was also asked by an
association member to look at the work that had been done by the by-laws
committee. I have done this. I have also reviewed the Articles of Incorporation
for the Association, old Association by-laws, the proposed by law changes voted
on by the members last November, the working document used by the by-laws
committee and the final by-laws proposal received from our lawyers.
This effort has taken some
time but worth it. In reviewing all these items I believe the changes made
accomplishes what the members voted that we accomplish last November. The
meeting this Wednesday is for the members to ask questions and discuss proposed
changes. I strongly encourage you to attend the meeting and give your voice to
this process.
Sincerely Terrance (Terry)
Abbott, R.N., Board President.
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From the Board of Directors:
* After a SPECIAL meeting of the Board of Directors it was unanimously decided that the new By-Laws drafted by Bogin, Munns & Munns will be presented to the membership in a SPECIAL meeting on August 18th for approval.
* The 2011 budgeting process is underway. The budget will be ready for approval by the membership at a SPECIAL meeting in October.
* The Board approved $500 Dora Dollars to be allocated for the upcoming Florida Highwaymen Art Walk grand prize winner.
* The Board agreed to support the CRA Kiosk Directory with two updates annually not to exceed $600 in cost. In addition to supporting a large Kiosk Directory to be placed in the kiosk at 5th Ave. & Donnelly St. Cost TBD.
* The Board is reaching out to local schools to allow use of our Christmas CD's for school fund raising efforts.
* The automation of the application process for the Craft Fair, Spring Show & future events is complete. The association is now entering into an ongoing contract with System Source to advance the software to a total event management system.
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Celebrate Mount Dora, Labor Day Weekend!
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Featured Merchant of the month.
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Membership Committee Update:
MDVMBA membership information.
Please check your email regularly for valuable membership benefits and opportunities to promote your business or event.
For additional information please contact the Membership Committee listed below:
Clara Schneider - cnsfla70@aol.com
Jim Timberlake - Timberwolf@embarqmail.com
Thank you on behalf of the Membership Committee.
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Stay tuned for your regular association newsletter keeping you up to date on our events and initiatives throughout the year. Visit our association website regularly for the lastest news and events that you need to know. www.MtDora.org Shop local and shop often... |
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Sincerely,
Brian E. Young - MDVMBA Secretary
Mount Dora Village Merchants and Business Association, Inc.
BrianEYoung@MtDora.org
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