Nov/Dec Marketing efforts on behalf of MDVMBA members.
MDVMBA contracted to advertise our sponsored events- the Christmas Walk & 2010 City NYE Celebration plus a calendar ad to support Mount Dora Holiday events for other organizations as follows:
 
Print:
3 ads in The Villages Sun (Nov & Dec)
Full page ad in Focus (Nov)
4 ads in Triangle Sun including front page (Nov & Dec)
10 1/4 page ads and full page insert (w/merchant placement incentive) in Daily Commercial
Spadea wrap on Lake section of Orlando sentinel on Thanksgiving Day ( w/FREE merchant placement incentive)
Four 1/4 page calendar section display ads in Orlando Sentinel w/full run distribution
 
Press releases:
Press releases (Nov & Dec) on PRLog & PR Newswire to the Southeast Region.
 
TV:
15 sec spots on FOX TV w/copy showcasing Christmas Walk and 2010 NYE (Nov & Dec)
50 sec spot on LakeFront TV for 2010 NYE(Dec)
 
Radio:
60 sec spots on K92FM, 580WDBO-AM,98.9WMMO,96.5WHTQ and STAR94.5 (Nov & Dec)
 
Internet:
www.WhatToDoinMtDora.com
www.MtDora.org
www.Twitter.com
www.YouTube.com
www.authorstream.com
Orlando Sentinel Backyard Tourist internet program
plus submission to other various sites
Email blasts via MDVMBA newsletter, MountDoraBuzz
 
Misc:
Posters created and hand distributed to merchants for Christmas Walk & 2010 city NYE
Banner created and installed over the streets of Mount Dora (Christmas Walk)
10Ft Riders installed on Billboard on Hwy 441 in front of Rennigers (Light Up & Christmas Walk)
Sweepstakes program set up with unique urls for metrics/tracking and email contact generation (on going)
Dora Dollars explanation created in powerpoint presentation to be made available online for winners and receiving merchants