The Loan Company e-brief - Don't miss the 2nd Annual Limited Partners' Open House

The Loan Company e-Brief

Direct Portfolio Lender Since 1974

July 2011

Greetings!

Our mission at The Loan Company is: to underwrite, fund, and service a portfolio of real estate secured loans suitable for investors who are seeking a reasonable return with moderate risk and acceptable liquidity. We provide our investors a diversified fixed income opportunity through a limited partnership structure with a 35-plus year track record of proven success and an impeccable reputation of integrity.

Don't miss the 2nd Annual Limited Partners' Open House

Make sure you mark your calendar to join us Thursday, July 14, 2011, as we gather to acknowledge our Limited Partners and share our appreciation for them in an afternoon of refreshments and sharing from the leaders of The Loan Company.

Date: July 14, 2011

Time: 4:00pm - 6:30pm

Location: Old Town Professional Building Courtyard

2356 Moore Street

San Diego, CA 92110

All partners should have already received an invitation in the mail, however if for some reason you did not receive a copy see below a link to print out the invitation. Please RSVP by 7/06/2011 by emailing Darcy Peters at dpeters@theloancompany.com or calling the office at 619-293-7770 ext. 13.

We look forward to seeing you all at the Open House and remember please feel free to invite a friend or family member who might be interested in learning more about The Loan Company of San Diego.

Click here for a copy of the invitation

S.D. apartment market improves, as rents on the rebound

By THOR KAMBAN BIBERMAN, The Daily Transcript

Thursday, June 16, 2011

SAN DIEGO -- Apartment investors, already sitting in the catbird seat, are expected to see their hands strengthened further with limited construction and rents edging back up here.

An apartment economic forecast was the final session in the San Diego County Apartment Association's Education Conference & Expo at the San Diego Convention Center last week.

While rents dipped a little during the course of the recession, they have returned to near pre-recession levels. The average rent was $1,355 as of the end of March according to MarketPointe Realty Advisors.

"San Diego County's rental market is improving as rental rates rebound," said Russell Valone, MarketPointe Realty Advisors president.

The average vacancy was 5.03 percent. A market with a 5 percent rate is considered to be in balance and with few apartments being constructed, this is only expected to tighten.

Click here to read the rest of this article

When you can't adopt the perfect solution

Robert Crandall headed engineering and manufacturing at Eastman Kodak during the "copier wars" with Xerox back in the 1970s. He faced two problems.

1. Kodak was too hierarchical to respond quickly to marketplace trends.

2. He couldn't rebuild the company overnight.

As a quick fix, he created "structured business meetings" and cycled all 1,500 of his employees through them every year. They would meet directly with management to talk about problems in inventory or production.

By the mid 1980s, quality had improved 100 percent, inventories had dropped by half and on-time deliveries had risen from 82 percent to 95 percent...all without radical restructuring.

The message: If you can't implement a perfect solution to a problem, do a great job of implementing a good solution, instead.

Integrity is the Cornerstone of Our Business

As a private direct lender, The Loan Company has built its business and reputation on integrity and steady, solid growth. Since its beginning over 30 years ago, The Loan Company has established quality in every dimension of the business. Treating clients the way we want to be treated is at the core of every transaction.