Hear what some of our investors have said about The Loan Company 

It's been a privilege for over 30 years to provide investors a diversified fixed income opportunity through a limited partnership structure in our own backyard here in San Diego County.   

The Loan Company has a record of proven success and an impeccable reputation of integrity.  We thank our investors for their loyalty and commitment in The Loan Company. 

See below just a few of the comments expressed to us over the years from investors about their investment experience at The Loan Company:

"Many of my elderly friends have lost large amounts of money in the stock market and other investments.  Thanks to Steve and the whole crew at the Loan Company for a job well done."

"Thanks again and congrats on being the private lender with THE most stable portfolio in the business!"

"As I have mentioned to Steve and to others on numerous occasions, I have the highest regard for the integrity, skills and judgment of The Loan Company team"

Reminder to existing partners there is no minimum amount required when you want to add to your existing partnership account. If you are interested in increasing your partnership account or have friends or family that may be interested in becoming new investors in The Loan Company please call.  We are available to answer any questions and help make investing in The Loan Company as easy as possible.  New partners are always welcome; our minimum investment for new partners is $100,000.

San DiegoCounty apartment rents to rise slightly through '12; vacancies to stay flat

By THOR KAMBAN BIBERMAN, The Daily Transcript

Tuesday, April 12, 2011

Rents are projected to rise slightly in San Diego and Orange counties, and the Inland Empire counties of Riverside and San Bernardino for the next two years, according to a report. Los Angeles County is expected to see a minor rent decline during the same period.

The 2011 University of Southern California Lusk Center Casden Multifamily Forecast reported San Diego County's rents are expected to increase 0.4 percent in 2011 and 0.8 percent in 2012, while vacancies are projected to remain flat through 2012.

San Diego County was the only one of the four Southern California markets that saw a decline in rents and only declined by 0.2 percent last year to about $1.53-per-square-foot, or $1,338 for an 875-square-foot unit.

MarketPointe Realty Advisors pegged the average rent in roughly that same range at $1,335 per month as of the end of last March -- still quite a high figure when compared with most of the rest of the country.

Vision: What's Love Got to Do with It?

By: John C. Maxwell

Where does vision come from? How does a leader develop a clear vision for the future?

At the earliest stages, the word "vision" may be somewhat misleading, portraying vision as a picture that we can see. The birthplace of vision isn't the mind's eye, but the heart. In the beginning, visionaries are guided by passion not sight. They must feel their way in the dark at first, and only through time do they gain a mental image of what the future could look like.

Vision is what you want to do in life, not only what you think should be done. I can think of a thousand noble causes, but only a select few resonate with my heart. Vision begins as a compelling want or desire. The genesis of vision isn't purely an intellectual exercise; it involves monitoring your passions.

Passion generates vision, but I certainly do not recommend blindly following your heart. When developing a vision it's necessary to realistically assess your strengths, skills, and available opportunities. For example, I may aspire to sing on Broadway, but if the sounds of my voice makes an audience cover their ears in pain, then it's time to focus on another area of passion. Desire alone surely is not sufficient to develop a vision. Yet, every vision starts with an emotional spark.

Passion Births Vision

Ability is not enough to enable us to reach our potential. Opportunity alone will never get us to the top. Knowledge is a great asset, but comes up short helping us "be all that we can be." Even putting together a good team is not sufficient. Passion is the difference-maker.

Not life, but good life, is to be chiefly valued.

Socrates