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A Different Perspective is an electronic publication produced by Perspective in Action, an Executive Coaching firm based in Kitchener, Ontario
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"The groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations." 

"But technology is shifting so quickly - chasing it is like trying to jump on a speeding merry-go-round. The resulting dizziness is what causes groundswell approach-avoidance syndrome."
 
"You cannot ignore this trend. You cannot sit this one out."
 
"The groundswell trend is unstoppable, and your customers are there. You may go a little slower or a little faster, but you have to move forward. There is no going back." 


 

Groundswell
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Cathy Shaughnessy 
Certified Executive Coach, Professional Speaker, Author of Cultivating Initiative in Your Staff.
 
Cathy works with talented individuals who want to grow in their careers and with organizations that want to build strong leaders.
 
Quick Links
From My Bookshelf
Groundswell
winning in a world transformed by social technologies
 
by Charlene Li and Josh Bernoff 
 
Authors' Angle 
 
Li and Bernoff discuss how the use of social technologies (such as Facebook, YouTube and LinkedIn) have reached groundswell proportions. In fact, they are revolutionizing the way consumers make decisions and the way leading corporations communicate with customers and employees.
 
Through 25 case studies, the authors show how cutting edge organizations gain insights, generate revenue, save money and energize their customers using social technologies.
A Question of Perspective 
 
 Are you connected?
Really? 
The View from Here
To continue to thrive and survive in business today, leaders must be savvy about social technologies.
 
It may seem obvious, but if you're leading a team that's networking on LinkedIn or Fast Pitch; getting their news from digg; or sharing their bookmarks using del.icio.us, it makes sense that you should embrace this technology, too, rather than wrestle with it.
 

It doesn't matter where you jump in the water - just jump in!
 
It all starts with a conversation... 

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