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November, 2010

Letter From The Director
Greetings! 
 
For the past few months, I've grown more keenly aware of a noticeable trend of television network programs that focus on characters who are obese.  This new craze - shall we call it obesi-tainment? - follows previous observations on faux reality shows like "The Biggest Loser" and "Dance Your Ass Off" that emphasize unrealistic and unhealthy weight loss.  As hope springs eternal, I wondered if the network sitcoms and dramas might introduce audiences to new, more realistic perspectives of those who are overweight and obese, highlighting both the expected highs and lows of daily life plus the added burdens of obesity, including the emotions, ridicule and health challenges that come with it.  
 
While I haven't lost all hope, having seen ABC Family's "Huge" and CBS' "Mike & Molly" unfold, I am less optimistic that entertainment media has what it needs to move the portrayal of these characters in the right direction.  Both shows include obese individuals in real-life settings and provide America a glimpse into the mind and struggles of the overweight individual.  When I first saw the promotional ads for them, I was heartened by the prospect that television networks may be breaking the mold of shows filled with unrealistically thin characters and introducing America to characters that look more like them and experience similar challenges.

ABC Family decided to take a serious and sobering look at the challenges of being an obese teenager with "Huge."  The show debuted this summer to an audience of 2.53 million that tuned in to watch the emotional drama revolving around teenagers sent to a summer weight-loss camp.  Viewership, however, quickly tapered off and the show was cancelled just 3 months later.  CBS' "Mike & Molly," a comedy about an obese couple, premiered in September and is solidifying itself as a new CBS powerhouse with around 12 million viewers per episode.
 
"Huge" actually made real and sensitive attempts to portray the challenges of the overweight teenager and portrayed a message of weight loss being about health and not just image.  "Mike & Molly" however, frequently borders on disrespect and employs a litany of age-old and hurtful fat jokes and thin characters that eat unhealthily as a way to taunt Mike and Molly as they lose weight.  It's clear the show focuses on weight loss solely for image's sake and the need to attain the thin ideal to fit in.  It does little to advance important messages about achieving weight loss in order to improve health.  What does it say about our media environment that a drama about the real challenges of obese individuals offering healthy messages about weight fails while a comedy advancing "fat jokes" and pressures to be thin soars?

As the Director of the STOP Obesity Alliance, I am very aware of the role media can play in supporting our efforts to advance more realistic weight loss goals that focus on health - not appearance.  That's why the Alliance partnered with the National Eating Disorders Association (NEDA) earlier this year to host a media roundtable with representatives from Glamour, Newsweek, WCBS-TV, WABC-TV and obesity experts including Dr. Donna Ryan, president of The Obesity Society, Joe Nadglowski, president and CEO of Obesity Action Coalition, and Dr. Ovidio Bermudez, past president of NEDA, to discuss media's role in communicating realistic and helpful information about health and weight.  The panelists agreed that there is a great mountain to climb to ensure the media delivers an accurate, realistic and consistent message about weight and weight loss.  For this reason, the STOP Obesity Alliance and NEDA will release recommendations that can help the media improve its communications about health and weight in the next few months.

It's clear that we still have a long way to go to achieve a media environment that advances health over image and portrays healthy people of all sizes.  I'll continue watching and working to advance a healthy narrative in the media and hope you will take a moment to read the Alliance and NEDA recommendations when they are released. 
Sincerely,

Christine C. Ferguson, J.D.
Director, STOP Obesity Alliance
Professor, School of Public Health and Health Services
Department of Health Policy
The George Washington University
christy
In This Issue
Alliance & Member News

News Round-Up


Alliance & Member News

Alliance Partners with Leading Women's Groups to Host Briefing on Women, Depression and Obesity

The STOP Obesity Alliance will host a briefing with its Associate Member, Society for Women's Health Research (SWHR), and the National Council for Women's Organizations on Capitol Hill Dec. 9 entitled "Holiday Blues: Women, Depression and Obesity."  The briefing will explore the connection between depression and obesity and the impact on American women.  Alliance Director Christine Ferguson will be a panelist at the briefing, which will take place at the Rayburn House Office Building in the Gold Room in Washington, D.C. from 12:00-1:30 p.m. ET.  For additional information or to RSVP, email Leslie Stevens at leslie@swhr.org.

 

Alliance Members in the News

Several Alliance Steering Committee and Associate Members were featured in news stories this month including:

 

 

ADA Announces New Research Grant Program in Bariatric Surgery
The American Diabetes Association (ADA) received funding from Ethicon Endo-Surgery and Covidien

to create the ADA Research Award Program in Bariatric Surgery in Diabetes, which will support up to three research grants.  The research will be used to investigate the specific mechanistic effects of bariatric surgery on diabetes and to conduct translational research to improve the clinical understanding of various bariatric procedures as potential treatment options for people with obesity and type 2 diabetes.  Click here for more information about the grant program and to submit an application.    

 

IHPM Accepting Applications for Corporate Health & Productivity Management Awards
The Institute for Health and Productivity Management (IHPM) is now accepting applications and nominations for the Corporate Health & Productivity Management Awards.  The awards will be presented at IHPM's 11th Annual International Health & Productivity Conference on April 4-6, 2011 in Orlando, Fla.  For additional information and to submit an application or nomination, click here.


News Round-Up

Switching Gears: More Commuters Bike to Work

November 29, 2010
NPR
Allison Aubrey
 

Researchers from Rutgers University found that cities with the highest rates of commuters who walk or cycle to work have obesity rates that are 20 percent lower and diabetes rates that are 23 percent lower than less active cities.  Research shows that the extra physical activity that people get from walking and biking to work or school is not offset by less recreational activity but that active commuters actually double the amount of their total physical activity.  And as a result, cities with lots of "active" commuters tend to be healthier.

 

Next Up in the Culture Wars: Food Fights

November 27, 2010
The Washington Post
Brent Cunningham and Jane Black

 

The debate over the importance of local and sustainable food continues, and these authors note that those who can afford healthy food do not always purchase it because they do not think it is important.  To them, food has become a front in America's culture wars and the crusade against fast and processed food is an obsession of "elites," not "real Americans."

 

Divided We Eat 

November 22, 2010
Newsweek
Lisa Miller

 

What one eats for dinner has become the definitive marker of social status, but Miller writes that the most nutritious diet-fruits and vegetables, lean meats, fish and grains-is beyond the reach of the poorest Americans.  The article claims that it is economic elitism for nutritionists to uphold this diet as an ideal when many in the U.S. cannot afford it and instead eat what they can, though it is not always nutritious.

 

Even Preschool Girls Favor Being Thin, Study Finds 

November 17, 2010
LiveScience
Jeanna Bryner

 

Girls as young as 3 years old are already emotionally invested in being thin, to the point where some even will avoid touching game pieces that depict an overweight individual, suggests a small study on preschoolers.  According to researchers from Pepperdine University, the finding is troubling since the pressure to be thin has been linked with a higher risk of eating disorders and depression.

 

Weight Loss in Pregnancy Linked to Benefits, Risks 

November 17, 2010
Reuters
Amy Norton

 

Obese women who lose weight during pregnancy may have a lower risk of certain pregnancy complications, but, with the exception of extremely obese women, those benefits may be outweighed by negative effects on the baby's birth size, a new study suggests.  The findings, published in the British Journal of Obstetrics and Gynaecology, add to the idea that it can be healthy for obese pregnant women to maintain their pre-pregnancy weight.

 

Can Laws Fix the Obesity Crisis?

November 16, 2010
Newsweek
Kate Dailey

 

This article says that policies and laws that are designed to improve wellness, reduce health care premiums, and help citizens lose weight and eat healthfully are unproven and untested in large part because the programs are often difficult to evaluate.  While government agencies-as well as businesses and private institutions-are all looking for ways to battle the obesity crisis, no one has yet figured out successful interventions that both improve health and save money.  The article says that part of the reason public health officials don't know how to tackle the obesity crisis is due in part to the fact that researchers are still unsure what's causing it.

 

Heavy Teens' Weight Spirals Later 

November 10, 2010
USA Today
Nanci Hellmich

 

According to a study in the Journal of the American Medical Association, half of obese adolescent girls and one-third of obese teen boys become morbidly obese by their early 30s.  Other studies have found that heavy children are more likely to be heavy adults, but this is one of the first to show what happens to teens that are obese as they reach adulthood.

 

Obesity is Contagious Among Friends, Study Suggests

November 9, 2010
USA Today
Nanci Hellmich

 

A new study from Harvard University suggests that the more obese people you have contact with, the more likely you are to become obese, confirming previous research that gaining weight may be socially contagious.  The findings are reported online in the Public Library of Science journal Computational Biology.

 

U.S. Obesity Rate May Hit 42 Percent by 2050

November 5, 2010

HealthDay

Kathleen Doheny

 

Despite reports that the rate of obesity among U.S. adults might be slowing down, a group of researchers at Harvard University and the Massachusetts Institute of Technology predict that adult obesity rates will rise for another 40 years before reaching a plateau, where 42 percent of adults will be obese.

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The Strategies to Overcome and Prevent (STOP) Obesity Alliance receives funding from founding sponsor, sanofi-aventis U.S. LLC and supporting sponsors, Allergan, Inc. and Amylin Pharmaceuticals, Inc.

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