SCHWAN'S USA CUP
FRIDAY, JULY 22, 2011
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Turning a 'nothing burger' into something
Inside KickTV

By Tiffany Willits


Kick TV crew photo

Host Scott Clasen and Kick TV producers Jake Frantzen and Matt Shoemaker talk with a athlete after a game.  

Photo credit: Shelly Frantzen.

Inside the life of KickTV producers, Jake Frantzen and Matt Shoemaker, a 'nothing burger' is when a planned story falls through. Filming a daily video show during USA CUP, this rarely happens, but on Thursday it did. Heading out to film an episode of beach soccer a few girls' U19 teams that were scheduled to play did not show up. That is when the creativity for the producers starts to flow.

In its fifth season, KickTV rarely comes up with nothing burgers. According to Frantzen, usually there are one to two days during the tournament when a story comes up empty. "We like to have a backup story planned out in case. Since we shoot a lot of video during the week of USA CUP, we tend to have backup material," said Frantzen.

Improvising is always another choice besides using backup film and that is what happened when the beach soccer story fell through. Acting took center stage at Thursday's beach soccer outdoors. On the spur of the moment, Frantzen and Shoemaker had the brilliant idea to shoot a KickTV staff game versus the Champlin Rebels U16 girls, after realizing their original plan had failed.

 "Are we going to be on TV? What station? Can we please do it? We'll do it. Pick us. Pick us," screamed the Champlin girls. With such enthusiasm, how could they resist? It was then that Frantzen took the camera lead and Shoemaker joined in the soccer tournament with three other staff members.

According to Frantzen, about 50 percent of filming is planned in advance while 50 percent is more spontaneous. A typical day involves a morning meeting in the media room where Frantzen and Shoemaker decide what they will film that day. Shoemaker jokes that he and Frantzen get inspiration from Seven Samurai, a Japanese adventure drama film as well as Hidden Fortress, a jidai-geki film.

"Producing a day-by-day web show versus a monthly college show like I did in college is more interesting because if a story falls through, you have to think of a story quick and its fun working 24-hours a day," said Shoemaker. With a more 'on the toes' type of approach, KickTV seems to be the best of both worlds.

Franzten is in his third year as the producer of KickTV, while Shoemaker in his first year working as an intern. Frantzen has worked with one other intern in the past, but enjoys getting the chance to collaborate with different people. "Every person has their own style. Learning from other people and how to work with another style is a good thing," said Frantzen.

This year Shoemaker has brought new ideas to KickTV. "Putting different twists on an idea from the past that Jake has previously taped provides for a new angle," said Shoemaker.

With the commotion that USA CUP provides, there are always constant activities taking place. "Sometimes when I ask the staff members if they've seen the newest episode of KickTV, they say no-Even if they made a guest appearance on it. It's gets hard to catch up with everything going on. It takes time to catch up and take it all in," said Frantzen.

Adding imagination and creativity to KickTV is what the show is all about. This year was the first year KickTV decided to hand out free t-shirts during USA CUP. Emphasizing the importance of social media, Frantzen and Shoemaker together with host Scott Clasen, gave away shirts to loyal fans by picking a remote location and announcing minutes before they left of their 'where abouts' on Facebook.

Those that met Frantzen and Shoemaker in the correct location with the phrase of the day would receive a KickTV t-shirt. "The t-shirt was my idea along with Scott and Angie Bertrand, NSC graphic designer. Angie designed the shirt along with the QR code," said Frantzen.  The QR code allows for KickTV fans to scan the barcode on the back of the shirts with their smart phones, where it takes the fans to KickTV's channel on YouTube. 

 "The first day we got mobbed by people and we only had a few shirts to give away, so it was a success. We then called PUMA and asked for more goods to give away to our loyal customers," laughed Frantzen.

Although producing KickTV may seem fun, it does have its challenges. "On a more challenging aspect, we have dealt with really hot weather this year," said Frantzen. Frantzen and Shoemaker's latest night was after opening ceremony where they worked on editing footage until 2:30 a.m. 

"That was the latest we stayed in the media room. Once the show is edited, we have to export it. Exporting takes a good hour plus a half hour to correctly upload it online. Being the last out of the building when it was all dark and no one was around was really late," said Shoemaker. 

During the wee hours of the night it becomes harder and harder to manage simple tasks. "Thinking isn't as clear. You really have to focus and you can't spell peoples' names wrong and it's the little things that may become a problem," said Frantzen.

Whenever athletes see Frantzen, Shoemaker and Clasen walking around campus with the camera and headphones, they flock towards them. "I want to be on TV" is a common phrase. "I always say we have the most fun because we interact with people all over. We rarely focus on soccer games, but focus more on human interest stories," said Frantzen.

 "My favorite part this year at USA CUP has been interacting with the British referees and listening to their accents," said Shoemaker.

KickTV can be found by visiting www.usacup.org. The most recent episode is always featured on the homepage. For archived episodes, visit usacup.org and click on "Fun Stuff" and then "KickTV." 

There's no denying energy with KickTV. Just look for the bright green color shirts on Frantzen and Shoemaker along with the camera and you will see fans waving to the camera and asking the ever so famous phrase, "Can we be on TV?"

PUMA Bike Night at the Velodrome
Tiffany Willits
The Thursday Night Lights Race at USA CUP provided the usual thrills and fun fan contest
Bike photo

The PUMA Pico bikes were won by spectators Chloe Westland  

and Emily Henderson.  

Photo Credit: Angie Bertrand

s. The races still had the regular raffle consisting of the Cold Stone Warm Up, Chili's Hot Race, Bricks Breakaway and Buca Blaster. Fans entered the raffle on the four sponsored races and whoever chose the correct winner of the sponsored race, got a ten dollar gift card to the restaurant.  The four sponsored races are always the same for Thursday Night Lights.

However, the one exception was the addition of a PUMA bike giveaway. "We gave away two bikes for the PUMA race winners along with two bikes to two lucky fans," said Stephonie Wentz, USA CUP activities director.
"PUMA is somewhat new to the bike world and this is our second year doing the bike giveaway at USA CUP. We partnered with Biomega to give away PUMA's fairly new line of bikes to some lucky winners," said Evan Olesh, PUMA Associate Sports Marketing Manager. "Last year went well and this year there may have even been more fans."

As fans entered the stands they could get their pick of PUMA wristbands, headbands, water bottles and fans.
While there was a fair share of regular fans, there were just as many first timers. "I grew up in Kenosha, Wisconsin and we had a Velodrome there. It's part of my childhood history," said Sue Morton. "This is my first time to the Velodrome at the National Sports Center. I now live in New Brighton with my husband so we decided to come out after seeing the sign as we drove by on Highway 65."   
Even a giant group of 60 people came out from Lord of the Lakes Church as part of a servant event. "We have a group of people from Minnesota, Wisconsin, Kansas, Illinois and Nebraska out on a youth event. I found out about the races on the web," said Pastor Craig Bertram. "Our group works on low income, elderly and disadvantage people who want to stay in their homes as part of a construction crew."

Mike Rose, NSC business technology support specialist made his first time appearance despite working as a full time staff member. "I liked the races. I liked all the different strategies because some would go up high and some would stay in the back. I currently do mountain biking, but the Velodrome racing would be cool to try."
The spectator winners of the PUMA bikes were Chloe Westland from Cottage Grove and Emily Henderson from Coon Rapids as they won the PUMA Pico bikes. The racer winners were Chris Ferris from Wayzata, winning the PUMA Nevis bike for his track stand and Matt Mantasano from Minneapolis winning the PUMA Funk bike.

For more information about Thursday Night Lights racing, visit www.nscsports.org and click on "Facilities" and then "Velodrome."

A Minnesota grown athlete
Goalkeeper Joe Warren talks about his soccer experience in Minnesota

The Schwan's USA CUP, presented by PUMA, is a great
Joe Warren photo

NSC Minnesota Stars goalkeeper Joe Warren poses for a photo. Warren played for the Minnesota Thunder before the team went under. He then spent ten years as a staff member of the National Sports Center before returning to the professional soccer scene. Photo credit: Kyle Hanson.

opportunity for teams throughout the world to come together in a celebration of soccer, and for NSC Minnesota Stars player Joe Warren the tournament has played an important role in his career. After playing soccer professionally in Minnesota for ten years Warren became a part of the National Sports Center (NSC) staff, staying involved with the USA CUP tournament for nearly ten years.

Warren grew up in Minneapolis, Minnesota, and is one of the few Stars players raised in the state. He attended St. Thomas University in St. Paul where he took part in a variety of sports including track and field, basketball, football and soccer. In 2007 he was inducted into the St. Thomas Athletic Hall of Fame, and after graduating from St. Thomas Warren signed with the Minnesota Thunder, officially beginning his professional career.

Warren was the first choice goalkeeper for the Minnesota Thunder for six out of his ten years of play. He retired at the end of the 2006 season, becoming the longest tenured player in the Thunder's history. After retiring from the team Warren became part of the staff at the National Sports Center where he worked in the operations department.

"The job was a good experience for me," said Warren. "I love sports and was involved in four of them at St. Thomas so as an athlete it was a great environment to be working, between all of the soccer, hockey, baseball and rugby events we had there."

As part of the operations team at the NSC, Warren was given a variety of responsibilities. He began his work with the sports center in 2000 with a part-time job, gaining more responsibilities and a full-time status along the way. Although Warren helped out with an assortment of events throughout his career, the biggest job for him was working USA CUP.

"I was a part of the campus operations as an event manager," said Warren. "We made sure that the campus was set up for whatever events we had going at the time, and the USA CUP was a major event for us because of the amount of time it took to set up and take down."

Working at the USA CUP had its challenges, but for Warren it was a rewarding experience. Warren joined the NSC staff the same year as his boss, Brandon Radeke, and the two staff members worked their way through their first year together. "It was definitely a learning experience," said Warren. "We had a lot of fun but it was hard work too.

Although Warren grew up in Minnesota and his work led him to the USA CUP, he never actually had the chance to play in the tournament. "You'd think that I would've had the chance when I was younger, growing up in Minnesota," said Warren. "But I was more focused on baseball as a youth."

Warren still had very positive things to say about the tournament. "The USA CUP is such a cool tournament in general," said Warren. "It's a great opportunity for the local players to get a chance to play teams from around the world. It's good to have people come to Minnesota and appreciate our hospitality during the beautiful summer time. It's always nice to show off our campus and see the appreciation from everyone for all the hard work put into the tournament."

In 2010, after Warren spent ten years working for the National Sports Center, the NSC Minnesota Stars were formed. The idea of the new team sparked an interest with the previous Minnesota Thunder player and he eventually made the decision to return to the game. Warren signed a contract with the Stars in 2010, returning to professional soccer as the first choice goalkeeper for the team.

"I knew I had a tough decision to make," said Warren. "I was already a few years into my retirement but I decided I still had some passion for the game left in me. I wanted to return to the game and do what I could for professional soccer in Minnesota. It was a tough decision because it was an exceptional job and the people there are great."
At age 36 Warren is the oldest member of the NSC Minnesota Stars team. The combination of his age and status as a father has earned him the nickname 'Papa Joe.'

Warren's decision to come out of retirement for the 2010 season has been great news for the NSC Minnesota Stars. Since returning to the field Warren has made huge strides in the game, playing an important role as a member of the professional team. He was named NASL player of the week twice this year and is one of the top goalkeepers in the league. His accomplishments on the field have earned him a vast amount of respect from both players and coaches alike as he worked hard to have a successful season.

 

For USA CUP teams, fair play is more than a handshake
Teams use conduct codes, creativity to promote love of the game

 

By Tom Purdy

 

For Toni Mosby, manager of her daughter's U10 team, the

Tom Purdy's photo

A pre-game handshake between the U12 boys' Illinois McHenry Vipers Green and the Academy Sports Club, Cayman Island on Tuesday, July 19. Photo credit: Greg Savino.

need for soccer organizations to promote fair play and good sportsmanship was dramatically displayed at a recent game back home in St. Louis Park, Minn.

 


"Our girls were bullied by the other team during the game, and they were tripping our players a lot. We lost the game, but the other team wouldn't shake hands afterwards. Our players thought it was really mean and terrible."

Fortunately at Schwan's USA CUP, presented by PUMA, teams bring to the tournament a commitment to fair play and good sportsmanship that goes beyond a handshake.

Youth soccer organizations typically have a code of conduct that players, coaches and parents must obey. "We have a player code of conduct that each player signs at the beginning of the season," said Shannon Seymour, manager, Academy Sports Club, Cayman Islands. "It says to respect the game, no arguing with refs and no trash talking,"

"Our players, coaches and parents sign a code of ethics on an annual basis," said Lori Rosenthal, manager for Valley United Cosmos, Apple Valley, Minn. "Our coaches have an open-door policy to talk with someone when the need arises. For example if a parent gets a little poisonous on the touchline, our coaches will talk with the parent to find out what the issue is, and not let something fester."
Soccer organizations in some countries get creative to advance the cause of fair play, staging special events and meetings.

"At the league level, we celebrate a Fair Play Congress weeks before our tournament inaugurations and attendance is required for all club coaches and referees," said Amílcar Colón Pascual, coach for Club Deportivo Barbosa, Puerto Rico. "We invite professional resources, like specialists in sports psychology, to provide expert input on themes such as violence in sports and ways to deal with conflict resolution."

A team's local customs and cultural heritage can also strengthen efforts to support fair play.

"Right before we left for Schwan's USA CUP, we went to see tribal elders who prayed with our teams," said Neil Sasakamoose, coach for BATC Athletics, Saskatchewan, Canada. "We prayed that our teams would compete fairly and respect others around us, that no one becomes angry and hurts someone. And we brought a tribal elder with us to talk to any player that does get angry."

Teams find the rewards for competing fairly can extend beyond pride. Recognition can include sportsmanship awards, and more.

"Our national league for men's and women's teams over 19-years-old score points for yellow and red cards," said Jesper Bisgaard, a coach for Kolding Q, Denmark. "Then at the end of the season, they award extra berths in the European League tournament for the five lowest scoring teams. So even if your team is not at the top of your division, you still go to this important tournament."
Check out today's episode of KickTV featuring Opening Ceremony
http://www.usacup.org/fun-stuff/kick_tv.stm
About Us
Schwan's USA CUP is located on the campus of the National Sports Center, a 501(3)c non-profit organization located in Blaine, Minnesota.