Branding Workshop Successes
Our Personal Branding Workshop, sponsored by Women in Technology International (WITI) and hosted by Charles Schwab, Phoenix, was a huge success. Over 70 attendees were trained on big business branding techniques and how to apply these methods to develop their own unique personal brands. Here's a testimonial on our WITI workshops: "Paula's Personal Speedbranding Workshops bring tremendous value to attendees, our Corporate sponsors and to the WITI organization. Participants learn the ropes of business branding and how to apply those learnings to their own personal positioning. We are already planning our next Satow Strategies Speedbranding sessions." Carolyn Leighton, Founder, CEO and Chairwoman, WITI.
Our Naming Workshop for Great American Merchandise and Events (GAME) delivered exactly what the customer ordered. Here's what they're saying: "Paula did a great job, as always, working with our combined sales and marketing team to focus our naming strategy and help us creatively generate great product name ideas. Speedbranding is a great way to get a lot done quickly and cost effectively." Traci Feldman, Vice President of Product Development, GAME.
Speedbranding™ Workshops at a Glance The Satow™ Speedbranding™ Workshop Series is designed to help individuals, companies, business teams and non-profit organizations alike define their unique value proposition and key messages quickly, easily and cost effectively:
Creative Naming Workshops
First, we work with your executive, sales and marketing teams to define a strategic naming strategy. Next, we focus on generating creative name ideas in an exciting, hands-on brainstorming session. Just grab your thesaurus and we're off and running.
Strategic Positioning Workshops
Satow Strategies will lead you and your focused team through the positioning process, leveraging strategic mapping tools to "reveal" the best competitive messaging for your products and services.
Brand Assessment Workshops
See your brand from the outside in, applying proven brand management tools to assess and adjust your current brand strategy and plan ways to boost its power and performance more effectively, across audiences and channels, over time.
Personal Positioning and Branding Workshops
Organizations, groups and/or individuals can sign up for these dynamic, hands-on sessions that apply time-tested business branding methods to help individuals discover their unique value proposition and find ways to promote that value to enhance their role at work and their future career endeavors.
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