CAPS Ottawa
In this issue

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PrezA Message from our President, Jim Carty CSP
   
Jim CartyService as a way of life
It may be that few of us have felt the call to serve our nation in uniform.  Even still, today more than ever, we are being called to serve.  During the first half of the month of November, it is almost impossible not to think of our military, Remembrance day and the sacrifices made by a few on behalf of so many.

Regardless of our individual views regarding war, Canada's peacekeeping status or who is at fault in any particular conflict - I suggest to you that it would be difficult to find a soldier fulfilling his or her duty today who does not do so from a desire to serve.

...and now it is your turn. 

Your clients are experiencing times of unprecedented challenge.  True, in many ways, our economy has turned the corner and is moving forward, yet there are still many individuals who have yet to feel the effect of this 'turn of events'.

Within our membership are experts on topics which cover virtually any area of life or business.  Through your knowledge and skill, people are able to weather their storms.  As you give of your ability, your clients can develop the capability to excel.

Are you prepared to serve?  As you shape your plans for the end of 2009 and look toward 2010, how many people will be impacted by your efforts? 

While you may not have been called to arms for your country - as a speaker, a trainer, facilitator or consultant you are preparing individuals and teams for their own battles.

I challenge you, during the balance of 2009 and into 2010, genuinely serve your clients.  Place their interests and needs before your own.  No, I am not saying to become a door mat and allow everyone to walk on you.  I am asking you to keep in the forefront of your mind the fact that your clients are looking to you to fill a need, solve a problem and make change.  This is a difficult task if you are thinking only of yourself.

Service, as a way of life, is one of the few methods to become successful while aiding others to succeed.  I dare you to try it.  But be careful, it is contagious.

Jim Carty
President 2009

CAPS Ottawa Chapter

 
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DecemberDecember - Wine & Cheese Holiday Reception
 
Date: Wednesday, December 16, 2009
Time:  7:00 - 9:00pm
Location - Member Residence:  Jean Brun, 22 du Merlot, Gatineau QC J8R 3S4
Cost: $20 per person 
 
Join your colleagues at this year's Holiday Reception. This is an event not to be missed! Exquisite food, drink and company will all lend themselves to an enjoyable evening expanding your personal and professional network.
 
Jean and Julie are looking forward to meeting many of you at this event!
 
 
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JanuaryJANUARY 2010 - CAPS Ottawa Chapter AGM
 
Speaker:
Meet the 2010 CAPS National President
Date: Saturday, January 9, 2010
Time: 9:00 to 11:30 am
Location: TBA
Cost: Free for Members / 40$ for Guests / Free for First Timers 
 
More info coming soon.
 
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SponsorCornerAnnual Sponsors' Corner 
 
Anthony Snippe, President, Creative Unity Limited
tsnippe@creativeunity.com
Promotional Fallout - Part 3 of 3
Direct Mail is becoming an affordable and very effective means of promotion for more businesses and people. Prices for printing have dropped and the ability to target campaigns very specifically by a range of criteria have become available to the small business person.

Measurement of this campaign is really what counts though. It wasn't that long ago that you needed a research team or company to handle this kind of statistical management for you. Now, with the additional of some very simple and often free tools, you can measure your own campaigns fairly accurately. First of all, you can pick where your campaign goes right down to a particular side of a street in a particular neighborhood and to only certain family types. So you already know you've targeted to the people you want to talk to. Next, you can use your website and statistical tracking software such as Google Analytics to measure who has noticed your direct mail piece. We usually register a new domain name and use it only on the mail piece. For example, we registered cuspecials.com for one piece we sent out and have it tracked. Only the people who get the direct mail piece even know about this domain name. We deliver 5000 pieces over 5 weeks at 1000 pieces per week in different areas. Then, we measure each week how many people from which areas went to the website we created. The domain name itself actually just goes to a page on our existing site but through the new name can be tracked so we have a very detailed count of who went.  

This is just one of the methods we use to measure the success of a direct mail campaign. Please visit our blog at http://creativeunity.com/cublog for more tips or subscribe to our newsletter for regular updates.
 
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CAPS Library
 
CAPS Ottawa members are welcome to contact Evelyn Budd if you wish to check out available cds or books (maximum 4 per person) between meetings. 
 
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PartnersUpcoming Events from our Partner Organizations

Women's Business Network of Ottawa (WBN) 

December 15, 2009 - President's Holiday Celebration
International Association of Administrative Professionals (IAAP)
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CAPS_NationalNews from CAPS National
 
Join us for the 2009 CAPS Convention that will take place in Calgary on December 6-8, 2009.
 
Need to call the national office? Now you can do it toll free!
CAPS National new toll-free number is 1-877-847-3350 
 
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Annual Chapter Sponsors
 

Country Inn and Suites in Kanata      Creative Unity     Documents Etc

 

           Beneficium              Ottawa Chamber of Commerce

 
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About CAPS
CAPS Vision is: To be the association of choice for experts who speak professionally
CAPS Mission is: To raise the profile and professionalism of our members
CAPS Values: Connection, Continuous Improvement and Professionalism
 
CAPS Ottawa Secetariat
c/o Documents Etcetera
200 - 435 St. Laurent Blvd
OTTAWA ON  K1K 2Z8
Tel. 613-749-5975