One of the biggest misconceptions in regards to advertising in today's world is the cost associated with it. Particularly with our current economy, many people are afraid to spend money on promotional activities. The fact is however, that now is the best time. Suppliers have reduced their costs, and competitors are doing less promotional work than normal, giving people with a smaller budget a chance to compete on a more even field. For example, you can do a 5000 piece direct mail campaign for as little as about $1500 direct to people's homes or businesses. Consider what you charge for your services... if even 1% of those 5000 pieces brought in work, how much more than $1500 would you make? Oh, and just for interests sake, the average response rate on direct mail is over 6%. Remember, any situation can become an opportunity if you use it wisely.
 

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As a self employed person, you are not immune to the market downturn. Click here to read more about managing your business in though times. We urge you to call our office so we can complete a complimentary "Financial Plan" for you and your business. The only way your ship will arrive is to have a well laid out plan/map. This is extremely important, particularly in these challenging economic times.   
 
A few more points to remember:
 
1) It is not too late to purchase any RRSP's which you did not pick up from last year.
2) Did you know that you can purchase an additional $2,000 of RRSP, above your normal limits? Most are not aware of this!
3) TFSA are still available and can be invested in various investment vehicles. In addition, we can assist you with Tax Free

    Investments above the $5,000 limit.
4) If health insurance is important to you, we have the answer.  Some plans do not require proof of health.
5) We also provide a "Second Opinion"!
6) In order to assist CAPS Ottawa we have agreed to return a portion of all revenue to the Chapter.