Interning in . . .
               
THE REAL WORLD

McGaughy Internship & Professional Development Center  
COLLEGE OF BUSINESS & ECONOMICS, LONGWOOD UNIVERSITY  
A newsletter for internship partner companies, friends, faculty and students
 of the College of Business and Economics of Longwood
 
 
Winter 2011Vol 2, Issue 1
Director's Message
 


One of the McGaughy Center's professional development responsibilities is to enrich CBE students' educational experiences by exposing them to industry experts and business leaders.  We recently put two CBE classes together so they could jointly hear a presentation...but uniquely we also had our presenter speak with students from the Cook-Cole College of Arts & Sciences.

 

David Lohr, who holds a Chemical Engineering degree from VA Tech and an MBA from Xavier, spoke from his own experience when he told Arts & Science students how important a business education could be when following their ultimate career objectives.  It was a great commercial for Longwood's MBAdvantage 5-year dual-degree program where Arts & Science students can develop both the expertise they'll need in their field, as well as the knowledge and skills for success in business.

 

Mr. Lohr is Vice President of Business Development for the Virginia Biotechnology Research Park, and also Executive Director of Dominion Resources' GreenTech Business Incubator in Hanover County.  He works with start-up and early-stage companies, assisting them with business planning and strategies including accessing capital, marketing, and general business consultation.  He spoke to CBE students about developing business plans and using them to acquire capital. 

 

GreenTech Business Incubator has historically used interns from Randolph-Macon College; however, now they will also be using Longwood's CBE interns! 

 

William Baxter

Director

McGaughy Internship & Professional Development Center

 

 

 

David Lohr

  David Lohr speaks to CBE students about the GreenTech 

  Business Incubator.

 

 

 

 

 

 

 

 

 

 

 

In This Issue
Guest Speaker - Dave Furlong
CBE Internships
Employer's Corner - CJW Medical Center
From Intern to Employee - Katie Gardner
Internship Success

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Quick Links
 

Longwood's SNVC Institute for Leadership Values

Guest Speaker - Dave Furlong
Dave Furlong
Dave Furlong, owner of Soakers Car Wash, with Dr. Jim Haug's Management 469 class.
 

Dave Furlong, owner of Farmville's Soakers Car Wash, recently spoke to Dr. Jim Haug's Entrepreneurship class (MANG 469) about his transition from a police officer in New Jersey to a business owner in Farmville.  Topics included risk analysis, crafting a business plan, and financing a new venture.  As a gift, Furlong gave each student a copy of the book "Rich Dad Poor Dad", that explains how an entrepreneurial spirit can make a major difference in one's life.

CBE Internships
 
Internships are an important educational requirement for all College of Business and Economics students.  They are carefully monitored and evaluated for academic credit, ensuring that intentional learning objectives are structured into the experience.  In addition, each internship includes opportunities for observation, reflection, evaluation and assessment.

An internship must be at least 80 hours in duration, but may be either a part-time or full-time
experience and may be paid or non-paid. The flexibility of these requirements helps balance the needs of both the student and the internship company.
Employer's Corner - CJW Medical Center
Michael Bolton

Michael Bolton, Controller at CJW Medical Center.


 CJW Medical Center, with campuses at Chippenham Hospital and Johnston-Willis Hospital, has a long history of providing excellent health care to Richmond and Central Virginia.  With 758 beds between the two, the facility admits more patients, delivers more babies, and performs more heart surgeries than any other hospital in the area and offers internships in accounting, economics, finance, and management.  CJW has been named one of HealthGrade's America's 50 Best Hospitals (2007 - 2008).  

 

"My experience with the internship program at the College of Business and Economics at Longwood University has been a rewarding and successful endeavor," states Michael Bolton, Controller at CJW Medical Center.  "It has been extremely exciting working with the Longwood students.  The energy they bring to our facility and team is absolutely wonderful.  This program has afforded me the opportunity to give back to students, realizing the struggles I experienced as a graduating student seeking experience for employment."

 

Mr. Bolton also states that, "We've been able to increase skills and broaden accounting/financial horizons with six Longwood students, who are now investing in their respective careers.  Our internship program covers all aspects of healthcare accounting and finance.  Further, students also work directly with Supply Chain to gain valuable knowledge of the logistics of procuring medical supplies and equipment in a hospital, interacting with accounts payable, purchasing, and supplies while also negotiating pricing.  We expect the intern to have an open mind and a great work ethic.  This is not a 'sit at a desk and wait for filing to appear' internship.  This is an internship with a 'real life career experience.'  We feel confident that the skills learned at CJW Medical Center and the education received at Longwood University will continue to contribute to the success of the students who complete their internship with us." 

 

Internship Seminar - Company Opportunities
Students begin the internship process with a compulsory internship seminar where they learn the details and requirements of the program.  They are also introduced to a featured company whose representative(s) elaborate on internship opportunities. 
 
Featured company benefits:  There are four Internship Seminars during the academic year -- two in the spring and two in the fall.  We encourage featured companies to present their unique internship opportunities at the Seminars.  We further enrich their Longwood experience with a full, productive and involved day on campus where they:      
  • are given 15-20 minutes in multiple classes to tell their story to CBE students.
  • are given 20 minutes (+/-) to tell their story at the beginning of the afternoon Internship Seminar.  Typically there is a lot of interaction with students at these seminars and company representatives usually leave campus with a number of qualified resumes, both for internships and for actual jobs.
  • go on a student conducted tour of Longwood's Farmville campus (another chance to interact with students).
  • have the benefit of an informal lunch with the business school's student leadership and selected faculty. 
If your company offers internships and would like to participate in one of our seminars, we'd like to hear from you. 
From Intern to Employee - Katie Gardner
Katie Gardner

Katie Gardner

Choosing Target for my Internship was the Right Choice

  

 During my internship with Target last summer, I shadowed various executives in the store to learn about their positions.  I worked with every department to see what is involved in running a successful operation.  As a final assignment, I chose a project aimed at increasing sales in the 'Back to College' mini-seasonal area.  As a result, when comparing July 2009 to July 2010 sales in eight key departments, all eight experienced an increase in sales.

 

My internship was a great learning experience.  I learned about the structure and goals of Target and learned about myself as an individual. My favorite thing about my experience with Target was being able to explore my own leadership abilities to see what areas I excel in and what areas need improvement.  I also enjoyed being part of a team and getting to know other Target team members.  This gave me insight about what I can do as an executive to gain the support and trust of my team. 

My Longwood business courses prepared me for my internship by helping me understand the general aspects of running a profitable business.  My marketing courses helped me market my project goals and initiatives to team members and allowed me to spread my excitement to the team. 

Choosing Target as the company to complete my internship with was the right choice -- the internship program is structured, I enjoyed getting to know everyone in my store, I learned much about myself.  At the end of the internship, I received a job offer which I accepted.  After completing the six week Business College program, I will move to my permanent store as an Executive Team Leader.

Internship Success 
Patrick Benson

Patrick Benson

Digital Marketing Internship with Sony Music

 

My internship last summer was with Sony Music Entertainment in New York City where I worked with the online digital marketing department.  Some of the tasks and responsibilities given to me included managing websites for artists, monitoring their social networking sites, marketing their online content, researching certain artist projects, and monitoring blog feedback.  All of these components play a vital role in how the company runs on a day-to-day basis.  Having the opportunity to work on a variety of things taught me how to prioritize and set goals. 

 

My main project was the weekly reports, the first being a report for the Digital Marketing department called the "MySpace/YouTube/VEVO" report where I tracked the progress of an artist's single on MySpace, YouTube, and VEVO.  I imported these numbers into an Excel spreadsheet to monitor the growth from week to week.  Next I tracked all of the artists' social community sites and imported their fan numbers into another spreadsheet to track the online growth.  This helped determine the need to market a new song or a new artist in a certain way.  I was also responsible for the D2C report where I went into the D2C

(company database) log and pulled the sales numbers each week.  This showed what the artists were selling (merchandise), and the percentage increase or decrease to determine how to improve sales.  Even though this was time consuming, it was worth the time and effort, because it gave valuable information about artists to help make marketing decisions.

 

The classes I've taken at Longwood that helped me with my internship were Principals of Marketing, Economics, Business Communication, and Consumer Behavior.  Overall my internship was an incredible life-changing experience.  Not only did it teach me about an industry which I love, but it also solidified my decision about my future career choices.  This is what I want to do when I graduate, and I now have many essential contacts, references and a wealth of skills and knowledge to help me with my career.

Our newsletter is designed to keep our internship partner companies, friends, faculty and students informed of the latest happenings in the McGaughy Internship & Professional Development Center.  Please contact me if you have any questions or comments. 
 
Sincerely,
 
Nancy Postans, Editor
Internship Coordinator
McGaughy Internship & Professional Development Center 
434.395.2878