TRU News
The Monthly Online Newsletter of
Tobacco Prevention and Cessation Programs
of the North Carolina Health and Wellness Trust Fund 

March 2011                                                                                                        Issue 16

In this month's issue . . .


We begin this month by sharing news from the recent Commissioners' retreat including an update of current legislative matters that potentially affect programs.  The stakeholder survey and cost/benefit analysis that were discussed also are included.  Remember that annual action plans are due by March 31.


Consider recommending someone from your TRU group for the Alma S. Adams Scholarship and read about a finalist from Asheville for the national Youth Advocate of the Year sponsored by the Campaign for Tobacco-Free Kids.  Plan to join your colleagues for an important Webinar on March 17 and take a few minutes to watch an outstanding video from Wrightsville Beach, "It Starts With Me."


Refresh New Year's health-related resolutions to stop smoking and keep up with Terrie Hall and Sandy League's travels to speak with students about their personal experiences with tobacco.


There are new cinema slides of Destini and Justin for your use and upcoming trainings that follow up on the NC Tobacco Free curriculum.  Follow the link for details about how you can participate. 


Finally, pay a visit to an old friend with a new look, the Campaign for Tobacco-Free Kids.  They have a refreshed Web site and replenished resources.

Health and Wellness Trust Fund Commissioners Plan for Future

The Health and Wellness Trust Fund Commissioners gathered on February 25 for an important discussion of the current situation and future direction of HWTF.  The Commission and staff have been working for the past three months to prepare for this discussion that comes at a critical point in the organization's history.

Among many topics, current legislative developments were discussed.  The most recent was the Governor's veto of SB13 that would have reduced the current fiscal year budget of HWTF by app. $17 million.  This reduction would have had intercepted almost the entire 2011 payment from the Master Settlement Agreement.   It currently appears as if the veto will not be contested by the General Assembly.

In its place a new bill, SB109, has been introduced.  It gives the Governor the power to make budget cuts that total app. $537 million.  Specific discussion of the biennial budget for 2011-2013 has not yet begun.

Perhaps the most significant development to come out of the retreat was a reorganization of the Commission's structure.  In the past the Commission has been organized by task forces grouped according to HWTF's programmatic priorities: tobacco, obesity, health disparities, etc.  The new structure reflects a "committee of the whole" approach where the full Commission will consider how overall funds are allocated.

The primary advantage of this new structure is a better overall assessment of how available funds can best be allocated. There was general agreement among the group, however, to narrow the focus to the core programs of the Health and Wellness Trust Fund.

In light of rapidly developing events at this time, the Commission will hold regular conference calls to closely monitor the situation.  Likewise, the staff will keep grantees informed regarding events that affect programs.  
Survey Results Helpful in Planning



The results of the grantee and stakeholder survey of the Health and Wellness Trust Fund have been compiled by the North Carolina Network of Grantmakers and were considered in detail at the recent HWTF Commissioners' retreat. 


Four groups were surveyed:  staff, commissioners, grantees and stakeholders.  Taken as a whole they suggest that the Health and Wellness Trust Fund is well-regarded and recognized for focused funding efforts that are in sync with the needs of North Carolinians. 


Results suggest that grantees are in favor of increasing interaction with staff and streamlining the grant application and reporting processes.  Grantees also report improvement in overall communications, particularly during the past two years.


The survey reflected uncertainty about the future vision of HWTF,  however current leadership is trusted by respondents to address the challenges and increase effectiveness.


Read the survey completed by grantees by clicking here 

Tobacco Initiatives Show  Return on Investment

In addition to the stakeholder survey, a new cost/benefit analysis of selected HWTF programs was discussed at the retreat.  The report was written by Chenoweth and Associates of New Bern and is based on data that is "quantifiable, valuable and representative of program impact in the state."


Dr. David Chenoweth chaired the Business and Industry Committee of the N.C. Governor's Council on Physical Fitness and Health for 14 years.  He also served as

David Chenoweth
Dr. David Chenoweth

chief econometric analyst for the Physical Inactivity Cost Calculator sponsored by the Robert Wood Johnson Foundation and is a monthly columnist for Occupational Health & Safety. 


For each dollar that has been spent on teen tobacco prevention, more than eight dollars of financial benefits have been realized!  The calculation is based on a number of factors including the medical cost of smoking in North Carolina as determined by the CDC in Smoking-Attributable Mortality, Morbidity and Economic Costs (SAMMEC).



Read the full Cost/Benefit Analysis Tobacco programs are addressed beginning on page 35 of the report. 

Are You Working on Your Annual Action Plan?

Last month we announced the new format for annual action planning is available on TEAMS.  The deadline for completion is March 31, so you should be working on developing your program and budget plans for 2011-2012 now.  The budget template can be found by clicking here.


stretch dollarIn light of the current budget situation and impending reduction to Health and Wellness Trust Funds, we are placing two restrictions on your budget for the upcoming fiscal year.  No salary increases will be allowed. This is the case even if projected salary increases in your original three-year budget that was submitted at the time of the application.  Secondly, no out-of-state travel will be allowed.  In-state travel is not restricted at this time.


We take these steps reluctantly, but with the goal of minimizing the impact of budget cuts on programs.  Even so, some additional actions being considered include across-the-board grant amount reductions for the upcoming fiscal year as well as targeted cuts of specific programs.  We will continue to keep you informed as soon as we know more about program funds available for 2011-2012.


Also note that the deadline for submitting budget adjustment requests is April 30.  No budget adjustments will be allowed after that date. 

Dr. Alma Adams Scholarship Applications Now Being Accepted

Alma Adams
Dr. Alma S. Adams


Dr. Alma Adams has served North Carolina as a State Representative from Guilford County for over 16 years.  That makes her the second-highest ranking Democratic woman in the House.


Did you know, however, that she also is a founding board member for the American Legacy Foundation?  In recognition for her many contributions, Legacy has established the Dr. Alma S. Adams Scholarship for Outreach and Health Communications to reduce tobacco use among priority populations.


Applications are being accepted until April 30 and the winners will be notified by June 30, 2011.  Two $5,000 scholarships will be awarded "to pursue undergraduate or graduate studies at an accredited institution of higher education in the United States."  Funds may be used for college tuition, books and related living expenses.  Awards will be granted on a competitive basis according to the following criteria:


  • A record of commitment to community service on behalf of an underserved community; preferably related to tobacco prevention and/or control. 


  • The best use of visual arts, media, creative writing or other creative endeavor to convey culturally appropriate health messages aimed at raising community awareness of tobacco's harmful impact.  Entries may include a sample of creative writing, musical composition or visual arts. 
Youth Summit Cancelled: Webinar Scheduled

Just in case you missed the listserv announcement a few weeks ago, the Youth Summit scheduled for April 2 has been cancelled due to pending reduction of the current fiscal year budget for HWTF.  We share your disappointment and that of your TRU youth. 


It will not have the same impact that a face-to-face meeting would have had, but we do plan to proceed with the March 17 Webinar featuring Eric Rowles of Leading to Change as previously scheduled.  Please join us for this continuation of the year-long discussion of innovative approachs to diversity training.


Thursday, March 17, 2011

3 p.m. - 4:30 p.m.

Call-in                      1-866-427-0083

 Meeting ID            *8041709*  

Computer link for Webinar:


Youth Submit Designs and Videos
Before the Youth Summit was cancelled, we received some terrific t-shirt designs and videos of potential music and dance performances.  Thanks to all who spent time and effort on this project.


t-shirt design
design by Christian Prince
A couple examples of your work are especially noteworthy.  In particular, Christian Prince who is a member of Yalonda Miller's group in Forsyth County and the Rowan County Youth in Action Against Tobacco, coordinated by Natalie Gray, stand out.


Rowan County
Rowan County Youth in Action Against Tobacco
It Starts With Me

 If you don't click on another link in this issue, click on "It Starts With Me." It will take you to an amazing It Starts With Mevideo and blog by Danielle Richardet of Wrightsville Beach.  The video starts by her saying, "Ordinary, regular people are the ones who make the biggest differences in the world every single day . . ."  


Assisted by her husband, Aaron, and three children, the Richardets are a formidable force for change at Wrightsville Beach.  Through her work Danielle connected with Sara Bayles of Santa Monica, CA who shares the Richardets' passion for picking up litter from the beaches where they live.   Despite the fact that those beaches are a continent apart, it is a story of coming together that sheds light on a problem that, as Sara says, ". . . is bigger than anyone thinks."


Along the way, they connect with Mark Armen who has turned beachcombing for butts into a business.  Hebait tank makes "Bait Tanks" that are large boxes with a shark fin on top.  Painted on the tank is "Save some fish.  Feed me butts."  His company, Gulpable, creates a fun way to eliminate cigarette butts that account for up to 40 percent of all beach litter.


The video follows Danielle to a Board of Aldermen's meeting where she tells the group about her family's impressive work.  Even the Mayor of Wrightsville Beach joined the cause.  The video leaves us with the thought, "Individually we are one drop; together we are the ocean."

Ciggy Buttz To Party With Friends 
Chubby, Ciggy and Friends

Chubby, the face of the National Hockey League team in Charlotte, recently had a birthday party and invited his new friend, Ciggy Buttz, to join other local mascots.  Ciggy was accompanied by human, Sarah Moore, teen tobacco prevention coordinator at the Mecklenburg County Health Department.  She said Ciggy's new friends weren't too sure what to think of the new guy, but she took advantage of the situation to tell all, "don't smoke!"


Asheville Youth Named Finalist for National Award


Tyler Long

Tyler and Darrin Long


Tyler Long, a sophomore at Asheville High School,  president of the TRU TATU Club and youth leader with Question Why, has been named a finalist for the Campaign for Tobacco-Free Kids' 2011 Youth Advocate of the Year Award (YAYA).  Finalists are chosen based on their advocacy experience, demonstration of initiative and creativity and effectiveness in preventing youth from smoking.


Tyler has helped to lead several day-long events geared toward teaching all students at Asheville Middle School about the dangers of tobacco use.  He also has developed resources and led training for youth and adults in counties across the state that don't directly receive funds for tobacco prevention.  In addition he was a key member of a team of youth and adults in Buncombe County that hosted a luncheon for policymakers and stakeholders concerning tobacco policies and issues.


Congratulations, Tyler, and good luck in the interview and selection process!


Breathe Easy Live Well Shown To Be Effective 

The UNC Tobacco Prevention and Evaluation Program has issued its evaluation of Breathe Easy Live Well (BELW).  It showed that staff and members of clubhouses (voluntary day centers) viewed the program for individuals with severe and persistent mental illness as "effective, beneficial and successful."  Breathe Easy Live Well addresses tobacco use in this target population.  The program is affiliated with the Southern Regional Area Health Education Center. 
Individuals with severe and persistent mental illness are substantially more likely to use tobacco, but few programs specifically address this population.  BELW provides cessation counseling in nine clubhouses and raises awareness of the dangers of tobacco use among members.
New Cinema Slides Now Available
The current media campaign featuring Justin and Destini continues to show great impact.  That is why we redesigned the TRU Web site to take full advantage of the media exposure by focusing on their powerful messages.
Justin cinema ad
Justin Cinema Slide
We now have a new resource that makes it easier for you to take advantage of the exposure the campaign is receiving.  Cinema slides featuring Justin and Destini and their thoughts about tobacco use are available on the TRU Toolkit.  
Destini cinema ad
Destini Cinema Slide


The Destini cinema slide is intended primarily for recruitment of new TRU members and can be customized with your e-mail address and logo.  Contact Barbara Moeykens for assistance.  The Justin cinema slide is intended to promote quitting, therefore it is tagged with the Quitline logo and telephone number.

It Is the Year to Quit


2011: Your year to quit. Learn more... Only three months into 2011 and the ambitious resolutions of New Year's Day are falling by the wayside.  The CDC has a special program called, 2011: Your Year to Quit Smoking, however, that can help to keep the resolve to lead a healthier lifestyle strong.


The program acknowledges that quitting smoking can be challenging and require multiple attempts.  Even so, the bottom line is that more than 40 million smokers have successfully quit.  To put that number in perspective, there are more former smokers today than smokers.


This material from the CDC can be a great help to support your work in cessation.

Terrie and Sandy Visit Duplin County


Terrie Hall
Terrie Hall Speaks with Student in Duplin County


SAVE speakers, Terrie Hall and Sandy League, paid a visit in February to Duplin County where Samantha Kennedy is public health educator and leader of tobacco control efforts.


Terrie and Sandy reached almost 1,200 students and staff in seven different schools throughout the county.  They also took time out for an informal talk with the TRU group at East Duplin High School.


As Samantha described, "After some presentations concluded, many of them shared personal stories with Terrie and Sandy of how tobacco was currently affecting their lives and the lives of their loved ones.

Through this one-on-one interaction they were able to speak to people about how important it is to utilize the Quitline." 

Project TNT Trainings Begin


The online training module for teachers to incorporate tobacco control into their curriculum, NC Tobacco Free, has been well received.  Appalachian State University and East Carolina University worked together to develop this excellent resource.
The schedule for follow-up, face-to-face trainings is now available.  Although primarily intended for the teachers, teen and college grant coordinators who have completed the online module, HWTF grant coordinators also are invited to attend the trainings.

March 7    CMS Professional Development Center



March 14  Gateway Technology Center

                   Rocky Mount


March 21  Winston-Salem Forsyth County

                   Education Building



April 1       Wilkes County Board of Education


For more information on the the trainings click here 
Link of the Month
You don't need to be told that the Campaign for CTFKTobacco-Free Kids is one of our closest partners, but did you know that they have redesigned their Web site?  They did a fantastic job and the many excellent resources they offer are even easier to find than before.

There is a "fact sheet finder" that quickly takes you to up-to-the-minute summaries of issues such as a summary of the toll of tobacco in the USA and abroad, the national impact of smokefree restaurant legislation and descriptions of targeted marketing strategies.  The links to other tobacco control efforts are fantastic and clearly organized.


Pay it a visit.



In This Issue
Health and Wellness Trust Fund Commissioners Plan for Future
Survey Results Helpful in Planning
Tobacco Initiatives Show Return on Investment
Are You Working on Your Annual Action Plan?
Dr. Alma Adams Scholarship Applications Now Being Accepted
Youth Summit Cancelled: Webinar Scheduled
Youth Submit Designs and Videos
It Starts With Me
Ciggy Buttz To Party With Friends
Asheville Youth Named Finalist for National Award
Breathe Easy Live Well Shown to be Effective
New Cinema Slides Now Available
It Is the Year to Quit
Terrie and Sandy Visit Duplin County
Project TNT Trainings Begin
Link of the Month
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Tobacco.Reality.Unfiltered, commonly known as TRU, is North Carolina's first-ever statewide youth tobacco prevention multi-media campaign that uses testimonials of real North Carolina teens as well as hard-hitting facts to dissuade young people from using tobacco.  This campaign is part of the NC Health and Wellness Trust Fund's teen tobacco use prevention initiative.  This grassroots initiative includes the TRU media campaign, a college tobacco prevention initiative and a grant program with 49 grants covering every county in the state.
HWTF logo