| Greetings!
Greetings from your friends at CellStrat and welcome to Cell Life, the CellStrat newsletter. If you are new to this forum, Cell Life is the convergence of Mobile, Social Media and Emerging Technology where we discuss happenings and events from the Mobile and Digital World.
Emerging Technology continues to break barriers and Indian movie industry continues to enthrall the audience worldwide. The other day, a friend from Netherland was commenting on Bollywood movies and the smartness of Indian software professionals (well - unrelated topics but decidedly Indian themes). Some things never change.. do they ?
In CellStrat, after a hugely successful Digital Media Conclave in New Delhi on May 21, we received so much interest from the Indian commercial hub, ie Mumbai, that we decided to bring the DMC to the doorstep of our Western Indian audience. We are excited to announce Digital Media Conclave, Mumbai Edition on Sept 24th, 2010 at a location in Andheri/Bandra-Kurla Complex (precise location TBA).
First came Web 1.0 with email and messaging. It was followed by Web 2.0 which brought us the Community Web and Social Networks. Today, we see Web 3.0 which added concepts of Community, Collaboration, Social Selling and Anywhere multi-channel access via Location Context, Smartphones and Touchscreen Tablet Computing. Web 3.0 is revolutionizing Marketing and Advertising, Content Distribution and Customer Engagement. Digital Content and Social Media define the new Marketing Mantra of future world. It goes to the heart of Corporate Strategy. Are you in yet ? Attend the Digital Media Conclave, Mumbai Edition ( theme : Digital and Social Media Strategy) - the most relevant and cutting-edge conference brought to you by CellStrat, India's leading Mobile and Digital Media Strategy Consulting firm. Listen to top-notch Digital and Social Media innovators from leading companies across India. Hear about Corporate Case Studies in Digital Media domain undertaken by India's foremost Digital Marketing experts. You can't afford to miss it.
We promise you lots of blue chip speakers and cutting-edge content on Digital and Social Media. Register early to secure the Early Registration Discount. The list price is Rs 2000 but Early Registration is available for Rs 1500. What a deal for one of the best Digital conferences you will see in India...
Our Market Research on Indian Digital and Social Media is highly popular. An excerpt below. Contact us to get a more detailed Excerpt or to order the Report outright.
A note on our premium partner GovInnovate in USA. GovInnovate is a a premium Management Consulting outfit in USA engaged in Government 2.0 innovation, Emerging Technology research and Public Sector consulting in the United States. If you want to sign up for GovInnovate newsletter, please email jwelch@govinnovate.com.
That's it for now. Until later..
Best Regards
Vishal Singhal
Vice President, Marketing
91 9999 658 436 |
| Excerpt from India Digital Media Research Initiative | |
Essential reading for companies, brands, ad agencies and publishers,
CellStrat Annual India Digital Media Research - 2010 is the first of its kind Digital and Social Media Market Research project in India. Some segments from the 57 page report are shown below :
- Tendulkar, Shashi Tharoor, Lalit Modi and Shahrukh on Twitter
- Proctor and Gamble blames Social Media for the "Chemical Burn" (Diaper Rash) allegations spiralling out of control
- Social Media sites become war fronts for Nestle
- Apple iPad, brandishing new media apps and online books, sells 2 million devices within 1.5 months of launch
Online Search has become a popular way to be found in the world. Customers and partners reach for Google search on every topic possible. Digital Media is beginning to attract increasingly larger part of marketing budgets. A lot of firms ask us in CellStrat - "Should we be on Facebook, LinkedIn, Email, Twitter etc ?" We tell them that this is the wrong question. The correct question would start like :- "What is my Business Strategy around Digital Media ? Do I know where my audience are and how to reach them ?"
When asked which divisions use Social Media, Sales & Marketing scored highest (93.8%) points followed immediately by PR and Corporate Communications (81.3%).
Most companies listed "Marketing their products & services (81%)" and "Building Brand Reach & Reputation (75%)" as the two most important objectives for using digital / social media.
To procure this entire Research Report or to request a free Excerpt, please contact us. |
| Empowered - Creating Social Networking HEROes in your Corporation | |
(article source : Harvard Business Review, July-Aug 2010 Edition)
Recently Harvard Business Review (HBR) published a fantastic article from the upcoming book titled Empowered - written by authors Josh Bernoff and Ted Schadler of Forrester Research.
This article discussed what Josh and Ted call the HERO Compact. HERO refers to Highly Empowered and Resourceful Operatives or employees who have the drive and skills to become powerful Social Network managers or Empowered Spokespeople for their firm. The HERO Compact is the collaboration between HEROes, Managers and IT who need to come together in the modern world to "unleash your employees, energize your customers and transform your business" - this article is an overview of how empowered and motivated employees can represent firms on Social Networks, on zillions of media channels and most importantly, in front of firms' customers. It is a take on Crowdsourcing ( leveraging power of the community to energize a firm and its customers ) with an employee twist.
The Empowered article illustrates dozens of examples from firms like Best Buy, Nestle and United Airlines which show how a few tweets or social media bursts from irate customers brought these venerable firms to their knees in their respective markets. Then the article goes to show how these firms had to come up with innovative HERO-driven environment which took the power of their employees to create a viable marketing force. Bottomline - firms can only fight the Social Media onslaught by, in turn, leveraging the social energy and drive of their employee and partner community. Click to read the article. More.. |
| CMAI International Telecom and Multimedia Summit & Expo Sept 29-30, New Delhi | |
CMAI will be hosting an International Telecom and Multimedia Summit & Expo in New Delhi, India on the key issues of "Beyond Customer Satisfaction - Delivering profitability" with leaders of the telecom market in India, and other part of the world at its inaugural Telecom and Multimedia Summit & Expo to take place from September 29th - 30th , 2010 at Hotel Lalit, New Delhi. The Hon'ble Thiru A Raja, Minister of Communications and IT, Government of India will inaugurate the event. Guest of honours will include Shri PJ Thomas, Secretary Department of Telecom, Government of India and Dr J S Sarma, Chairman TRAI. More..
For for more information on CMAI or its initiatives, please contact Mr N. K. Goyal at 9811129879 or nkgoyals@yahoo.co.in. |
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| Digital Media Conclave
Digital and Social Media Strategy | |
CellStrat
Executive Forum presents "Digital Media Conclave 2010 - Mumbai" : Theme - Digital and Social Media Strategy, a conference about the impact of Digital and Social Media on Customer Engagement, Corporate Marketing and Business Strategy...
Date: Sept 24th, 2010
Topic : Digital and Social Media Strategy
Venue : Andheri/BKC (location TBA), Mumbai
CellStrat
Sponsored By :
AgileCo
CMAI
160by2
Penguin Books (Memento Sponsor)
Premium Media Partner :
Wyrol
Media Partners :
YourStory.in
Mashable
Telecom Era
Smart Techie/Silicon India
Sponsor Invitations : We are currently accepting top-tier sponsors for this conference. Please contact us if your firm would like to sponsor it. |
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