Packaging 411: At Shelf, The Heat Is On In 2010

Packaging.411
Solutions For Today's Product Challenges

Challenge:

If a purchase decision occurs within one to three seconds of scanning a product category on the shelf, how can I make my product stand apart from the rest?

Solution:
Innovative packaging is instrumental at shelf. Structural design plays a key role in creating product differentiation, brand value, and delivering consumer delight.

Innovation Tip: When approaching the package's design, form and function of a structure should still follow the product and the values of the brand. For example, if it's an eco-friendly product, it cannot have wasteful packaging--that would tell a conflicting story. Careful thought must be given to uphold the brand throughout the design process.

Challenge:

If the item that ends up in the cart is the one that most conveys quality, features, and value how can my choice of packaging help deliver on these promises?

Solution:
Packaging innovation is a tool that can be used to launch new products and re-energize existing ones. Gitomer's Little Red Book

A well-designed structural package will not only deliver on your promises, but can create a tangible, multi-sensory brand experience.

Innovation Tip: Functionality, materials, as well as the emotional connection with a consumer should be taken into consideration as part of the innovation assessment.

Challenge:

Responsible sourcing, cost-effective manufacturing, and logistics is draining on internal resources and eats into profits.

Solution:

Partnering with an experienced, reliable, easy to work with, single-source supplier provides immeasurable value by eliminating time, cost, and headaches incurred by using and managing multiple sources.

Innovation Tip: Seek single-source vendors that are large enough to handle your business but are still small enough to provide prompt and personal service. Superior service cannot be sourced by price alone.

What does your packaging say about your products and brand? With the competition for consumers' attention at shelf heating up, it is more important now than ever before to stay at the top of your brand's game and make the investment in great packaging design. Let us help you invest wisely.

Need Solutions?

So we can include your packaging questions in the next round of Packaging.411

or just call us @ 212-481-6070 or visit www.tri-plexpkg.com