Rox Block #10: There's an app for that...  (9/27/2010) In recent months, the mobile ad industry has become a-buzz with apps. Rox Block #9: Toying with business  (9/13/2010) The folks at Google appear to be on to something, besides domination of the World Wide Web. Rox Block #8: She-conomics  (8/30/2010) Did you know that 85 percent of all brand purchases are made by women? That is an astounding number and one that no marketer can afford to ignore. Ladies first... Rox Block #7: Live Long & Prosper  (8/16/2010) In 1513 when 39-year old Juan Ponce de Leon sailed off the edge of the map looking for the fabled fountain of youth, the average life expectancy in Europe was about 40. Juan was already nearing the end before he hit Florida and took a poison arrow from the Mayans. Rox Block #6: Trend Spotting  (8/2/2010) Are you obsessed with trends, sort of, not so much? Well you should be. Trend watching is crucial in today’s business environment. Here are five tips to pack on your trend tracking trip. Rox Block #5: Let's Get Together  (7/19/2010) Long gone are the days when 'online' was synonymous with social isolation. In fact, we're now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others. Rox Block #4: Zoove  (7/6/2010) Zoove has got the groove. And they’re gonna party like it’s 1999. Just like companies scrambled to create and register branded URLs in the late 90s, the mobile dial code company is betting the same thing will happen with mobile dial codes. Zoove’s not new StarStar Mobile Dial Code solution enables brands to reserve branded Mobile Dial Codes (MDCs) and use the Zoove platform to launch StarStar Code direct response programs. Rox Block #3: Mobile Persona  (6/21/2010) It’s NOT a phone...It’s a mobile device, and that distinction is critically important to your mobile marketing strategy. It comes down to the differences in how customers use their devices. To target your mobile audience, you’ve got to get to know their persona. Let us introduce you: Rox Block #2 Where Is Everybody  (6/7/2010) Where is everybody? Foursquare and seven months ago [a virtual eternity in today’s world ], in our tidbit ‘Here we go Loopt de Loop,’ Rox talked about the emergence of location-based social media. It was but a blip on the social media scene then, but today it’s taking traction big time and it’s on the move! Rox Block #1 - Building Connection  (5/25/2010) Say, whatever happened to my tidbits? Here’s a little “tidbit” − or perhaps we should say Rox Block since that is in fact the fresh new name of our bi-monthly editorial on all things communicative. What do you call a collaborative group of communications experts who get so busy they put their weekly Tidbits on the back burner to simmer while they dive into a pot of exciting new work for clients? Tardy? A little embarrassed? We prefer to think of it as client-centric, but you already knew that about us. Rox Tidbit #48: To all tidbits a goodnight.  (12/21/2009) Rox Tidbit #47: Gen-ique  (12/14/2009) So, who are Gen Y and what are they about? Gen Y’ers are those 75 million or so born between the mid-70’s and mid-80’s. They have been bombarded with advertising since the day they were born – and, as a result they are numb to the bulk of it. Traditional advertising that builders have employed in the past is lost on this group. So, everything you knew about marketing and selling homes is about to stop working – actually, it already has. Rox Tidbit #46: BLAH, BLAH, BLOG  (12/7/2009) Any marketer who pays attention knows that bloggers and other social media folks can be great resources to help you promote your business, products, service or brand. Rox Tidbit #45: Local Networking  (11/30/2009) It’s been said, ‘All politics is local.’ Now, in social media, ‘All networking is local.’ And location based sites like Loopt, Foursquare, Gowalla and others are making it easy to ‘be a local’ wherever you are. Rox Tidbit #44: Thanks & Giving  (11/23/2009) At this time of year, we’re especially thankful for just making it through. For the old friends and the new. For the good times as well as the bad, because ‘bad’ is inevitably the catalyst for ‘good.’ Rox Tidbit #43: Creative is king  (11/16/2009) What drives online banner ad performance? The publisher? Ad frequency? Creative? Time of week? A study from online ad research group Dynamic Logic suggests that CREATIVE IS KING. An analysis of more than 170,000 online ads reveals that creative factors have the strongest influence on ad recall, brand awareness and purchase intent. Rox Tidbit #42: Reviews  (11/9/2009) For all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there’s another valuable social-media tool getting lost in the chatter. It’s the good old-fashioned, humble product review. Rox Tidbit #41: Location, location, location  (11/2/2009) We’ve all heard the adage location, location, location. Well, today that axiom is more relevant than ever. Simply put, location [place] is changing everything. This one input – our coordinates – has the potential to change all the outputs. Where we shop, who we talk to, what we read, what we search for, where we go – they all change once location and the web merge. Tidbit #40: Banning all Twit's  (10/26/2009) This month Twitter announced it’s crack down on spammers, bots and other rogue tweeples. Twitter is closing the curtain on at least 10 types of Twitter users. Here are the top 10 Twitt’s we won’t be hearing from anymore: Tidbit #39: Bright green future  (10/19/2009) While financial woes may hold back some green initiatives, the future has never looked brighter, or greener. Creating a more sustainable economy is not an option, but a necessity – the mother of eco-bounty inventions. Rox Tidbit #37: Get the transparency started  (10/5/2009) So there you are blogging about your company, talking transparency left and right. But how transparent are you, really? Keeping your employees ‘in the loop’ will make your company stronger. Here are a few ideas to ‘get the transparency started.’ What's Appinin'?  (9/28/2009) There might be an app for everything, but does everything need an app? Is Selling The New Saving?  (9/21/2009) SELLSUMERS is a recession-induced trend fueled by cash-strapped consumers and part-time entrepreneurs that help ordinary consumers make money instead of just spending it. Shift Happens!  (9/14/2009) Is Social Media a fad? Or is it the biggest shift since the industrial revolution? Is Your Message Sustainable?  (9/8/2009) In a crowded market, sustainable communication offers real opportunity for enhancing brand equity. Fall Ready?  (8/31/2009) Each season Pantone® surveys the designers of New York Fashion Week to identify the 10 most directional colors. Facebook Friend or Foe?  (8/24/2009) Combine dull status updates with shameless self-promoters or "friend-padders" and Facebook can become a daily reminder of why some people can get on your nerves. Have You Been Socially Profiled?  (8/17/2009) A recent survey reveals some pretty interesting mini-profiles. Isn't It Time To Be Cool, Calm And Collective?  (8/10/2009) ROX thinks so, and we’ve spent a lot of time thinking about this question and others. Who are we today? Who do we want to be in the future? Is Your Brand Living In The Lap Of Luxury?  (8/3/2009) the question is a good one and one that marketers are beginning to ask a lot about. what is the future of luxury? Think We've Reached Full Transparency?  (7/27/2009) Which major tend will continue to give (or take?) in novel ways for a long time to come? You Say Niche, We Say Nichetribute  (7/21/2009) So what is a 'nichetribute', you ask? It's a 'tribute' to the consumer of your product or service. Who Is Rox Following Now?  (7/13/2009) While we won't vouch for every Tweet, we do recommend putting these top ten Tweeps on you Twitter Trail. Do You Want It Now Or Forever?  (7/7/2009) While worshipping the "now" may seem the new religion, given the hoards of consumers searching for instant gratification... You're So Vain. Do You Think This Tidbit's About You?  (7/2/2009) What you should know about reserving a Facebook 'vanity url.' Are You Being Followed?  (7/2/2009) If it's Friday, there's no need for alarm. It's just 'another' Twitter Twend... a FollowFridayFhenomenon: Can You Digg It Baby?  (7/2/2009) Kevin Rose can. And as co-founder of digg.com, he's betting that his Digg community will too. What's Up With All The Game Playing?  (6/8/2009) Casual gaming has exploded in the past 3 years. According to a recent Pew survey, 51% of U.S. adults play games online. Are You Openly Marketing To The GLBT Community?  (6/1/2009) If not, it's time to 'come out' from behind that old, traditional 'main stream' marketing focus... Are You Socially Relevant?  (5/26/2009) Facebook's SocialRank algorithms emerge to drive the open social web. Are You A Player?  (5/18/2009) For all the hype about Twitter and Facebook, there are millions of consumers [dubbed 'spectators'] Are You The Launch It And Leave It Type?  (5/11/2009) are you thinking, 'the site's done, we've had a great time together; it's time to move on?' Not so fast, fickle. Why's Everybody All-A-Twitter?  (5/4/2009) Twitter: A micro-blogging platform where you post thoughts, feelings, actions, promotional tidbits... Are You Speaking To Your Neighbors?  (4/27/2009) If not, it's time to open up the dialog! 'Neighboring' is an online marketing strategy that uses live IM... What's All The Giving And Sharing About?  (4/20/2009) It's about generosity, with a capital 'G.' an emerging societal business model [known as Generation 'G'] Can You Really Be Everything To Everyone?  (4/14/2009) Yes, and your business model depends upon it. The fast moving convergence of B2B and B2C business models has created... Are Your Marketing Strategies Like So 2008?  (3/30/2009) In today's fast moving marketplace strategies employed only a year ago are already so 'old school.' What's The Hook Of Online Crooks?  (3/23/2009) Phishing [a.k.a. carding, brand spoofing, hoax mail] is an online scam in which the perpetrator sends out legitimate looking e-mails... What's In Your Closet?  (3/16/2009) Each year Pantone releases its fashion Color Report with its Top Ten Colors for Spring. Have You Ever Been Zapped?  (3/9/2009) A Zaplet is an e-mail-based collaboration tool that combines the best of e-mail, SMS and the Web. Have We Turned The Proverbial Corner?  (2/27/2009) The corners of Lake at Walnut and Oak at Jefferson seem to suggest so! What Do Semantics And The Web Have In Common?  (2/23/2009) In web 3.0 [a.k.a. Semantic Web], everything! Known as the next generation in Web site search... Are You In The Tribal Know?  (2/17/2009) If you are, then you hold the Tribal knowledge goods! How Does Data Mining Work?  (2/9/2009) data mining is the practice of massaging data to extract value from the numbers, statistics, and information found withing a database and predict... Do You Know Your Netslang?  (2/2/2009) advermation: Online advertising presented so that it appears to be information and not a marketing message. Are You Contextually Aware?  (1/27/2009) Wireless applications of the future will know what you're doing, where you're doing it, and maybe even why. Do You Speak CamelCase?  (1/12/2009) CamelCase is the practice of joining words or phrases without spaces and capitalizing the words within the compound... Do You Know?  (1/5/2009) About behavioral targeting? The holy grail of interactive media is to be more targeted. Join our Mailing List!