Lasik Center Medical Group, Inc.
Lasik Center Medical Group, Inc., Newsletter:
What's new for your eyes? 
September, 2010
Lasik Center Medical Group, Inc.
Dear Friends, 

Welcome to our monthly newsletter designed to feature interesting facts in the field of vision and health. We have carefully selected articles to showcase new products and procedures that will let you know where research is heading in the world of eye care and health in general.
 
We hope you enjoy this newsletter and invite you to share it with your friends and family. If you come across an article that you think may interest our readers, please send it to us for inclusion in an upcoming edition.
 
Sincerely,
 
Alexandra Chebil, M.D.
The Lasik Center Medical Group, Inc.
 
In This Issue
Could Eye-Tracking Replace Polygraphs?
'The Vision Test' iPhone App

Create awareness for your favorite charity! 

We sponsor many causes through donations & volunteer work.
September featured charity:
 
Shea therapeutic riding center
 

Famous LASIK Patients: 
Musicians

Melanie B (Spice Girl)
Michael Bolton
Ashlee Simpson
Kenny G
Elton John
Barry Manilow
Tito Nieves
Jessica Simpson
Carlos Santana
Al Yankovic 
"See" what other Lasik patients do!  Gold Coast Tours

 This month's featured business is Gold Coast Tours owned by Lasik patient, John Hartley.
 
Gold Coast Tours provides a vast array of professional services  including limo and other transportation services as well as serving as a ticket concierge for all major events. Gold Coast Tours is your one-stop, up-to-the minute concierge for tickets to events nationwide.
           

Could Eye-Tracking Replace Polygraph Tests?

SALT LAKE CITY, August 2010 - University of Utah researchers and educational psychologists John Kircher, David Raskin and others on their team say they are the first to develop and test effective software and methods for tracking eye movement to detect lies, according to a press release.

The university has licensed the technology to Credibility Assessment Technologies (CAT), for commercialization.

Lie detection with polygraph testing measures a person's emotional reaction to lying. But eye-tracking measures his or her cognitive reaction while reading and answering true-or-false questions on a computer. The technology relies on the assumption that lying requires more work than telling the truth, so it looks for indications that the liar is working hard, such as dilated pupils and taking longer to read and answer the questions during the test. The test also measures reading and rereading time, as well as errors.

"We have gotten great results from our experiments," said Kircher in the release. "They are as good as or better than the polygraph, and we are still in the early stages of this innovative new method to determine if someone is trying to deceive you."

Eye tracking tests may cost less than polygraph tests, because they take much less time, can be available in any language and don't require qualified polygraph examiners.

Essilor Launches 'The Vision Test' iPhone App in the U.K.

July 23, 2010 10:39 AM
THORNBURY, BRISTOL, England-Essilor has launched "The Vision Test", a new free app for the iPhone and iPod Touch which requires users to complete an interactive vision test that includes several engaging modules, including visual acuity, astigmatism and duochrome. Each test has a pass or fail mode and users with results of less than 100 percent are advised that their vision could be improved through optical correction and a full eye examination is recommended.
 
Essilor's U.K. division said it developed The Vision Test app because over 40 percent of the public haven't had an eye exam in the last two years, and it is committed to recommending regular eye exams for everyone.
 
The Vision Test App can be downloaded directly to an iPhone or an iPod Touch by clicking on the App Store button on the device, then entering "The Vision Test" in the search field.
Lasik Center Medical Group, Inc.
2302 Martin Street, Suite 100
Irvine, California 92612 
949-251-0229