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Honest Tea Newsletter
July 2012
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Happy July!


Though the 4th has come and gone, it's still an appropriate time to reflect on our nation and what it stands for. Perhaps not coincidentally, many of the things I love about the United States are qualities shared by Honest Tea - like the U.S. our company represents a wide diversity of backgrounds, geographies and even viewpoints about the world, but we work together effectively as one team for a common cause. The USA is one of the only places on earth where a few people with modest resources can unite around a common idea, and build it into a national enterprise. And we should never take that freedom, and that opportunity, for granted.


Of course our nation still faces challenges - the preamble to the Constitution commits us to a continual effort to create a more perfect union, and there is still much work to be done. But for all the challenges we face, we owe an immeasurable debt to the generations who have risked their lives to protect our safety and our freedom.


I hope you enjoy the month, and be sure to find some time to be thankful for the many blessings we enjoy.


Honestly yours,



If it's not real, it's not Honest
If it's not real, it's not Honest.


Can a Fake Lemon Get in an Honest Tea Bottle?  


In celebration of using real, organic ingredients in our beverages we're launching our first-ever video ad! Click play and watch for yourself to discover the fate of this dishonest lemon and his faux tea leaf posse--we hope you enjoy the clip!  

An Honest Thanks 


We want to thank everyone who viewed and shared our video featuring our TeaEO's recent journey to the Korakundah Tea Garden in Southern India-the location where we source the black tea for our Raspberry Black Tea. We are donating desks and chairs to a classroom of 40 students who attend the community school there-now that's Fair Trade Empowerment. That's Seth in the upper left of the photo, and in the rear middle, Nora Pittenger from FairTrade USA. To view our Honest Origins journey CLICK HERE!


Show Your Love for Your Local Organic Farmer! 


Our friends at the Organic Trade Association are talking about the Farm Bill in 2012. What can you do to help ensure organic food is available for years to come in local communities? CLICK HERE to have your voice heard!  



Brew News


From Left to Right: (1) Check out our Senior TEAm on the front cover Beverage Industry's July edition! CLICK HERE to read the full story on how we are staying true to our mission amidst the competition.  


(2) Check out this month's cover story in Packaging Digest that talks about how we're keeping our packaging and ingredients Honest! CLICK HERE to read the story.  


(3) Pick up July's edition of Woman's World to see our very own Peach-Oo-La-Long! The reviewer says: "The mixture of peach with the already naturally sweet oolong tea is a hit at my house. We love to pack this one for picnics and road trips!" ...Sounds Oo-La-Lovely!


(4) Real Simple also named Classic Green as the Best Bottled Iced Tea in their July edition!

Steep Yourself in Honest Tea Culture

Many Honest fans have recently asked us "What is it really like to be an employee at Honest Tea?" Well, we went to the expert-our very own VP of Human Resources, Debra Schwartz to hear about Honest CommuniTEA!


Q: What makes the Honest mission unique?


A: We take our mission seriously--we try and live up to it every day, with everything we do. We recently conducted an employee satisfaction survey and this is what one employee said, "We promote health and wellness and community service. A lot of companies talk the talk, but we actually walk the walk.


Q: What does a typical day at Honest Tea HQ look like?


A: Typical is not a word in my vocabulary! A typical day, if there is one, will consist of a little bit of payroll, preparing Afternoon Tea-our daily newsletter and speaking with employees about what is going on in their lives. I'm constantly working on special projects including the company meeting, HT service day and long-term strategic initiatives. Every day is different, which is exciting.


Q: Describe one of your proudest moments of being part of Honest Tea


A: At our annual company meeting we give out employee awards where employees are recognized by their peers. The room erupts, people are on their feet cheering and clapping-there is an overwhelming sense of family and that we are all in this together. I'm always proud that I'm a part of this hard working group of people and what they have accomplished.

We're Headed to Your CommuniTEA!



Artbeat 2012

Somerville MA

July 20-21 


Philadelphia Zoo Summer Ale Fest

Philadelphia PA

July 21 


Living Earth Festival 2012

Washington DC

July 22-24 


Floyd Fest

Floyd VA

July 26-29 


Newport Folk Festival

Newport RI

July 28-29 


Jersey Girl Triathlon

Long Branch NJ

July 29 





Roscoe Village Burger Festival

Chicago IL

July 21-22 


Cleveland Wine Festival

Cleveland OH

July 27-28 


Warrior Dash

Mt Morris MI

July 28-29 


Taste of Lincoln Ave

Chicago IL

July 28-29 





Blues on the Green

Austin TX

July 25 


American Diabetes Association Tour de Cure

Ft Worth TX

July 28 


4th Annual Super Grom Surf Fest

Jacksonville FL

August 11 





Kirkland Uncorked

Kirkland WA

July 20-22 


LA Street Food Fest

Pasadena CA

July 21 


Wanderlust Festival

North Lake Tahoe, CA

July 26-29 


US Open of Surfing

Huntington Beach CA

July 28-August 5 


The San Francisco Marathon

San Francisco CA

July 29 


The Great Recycle

Seattle WA

August 3-4!/events/118415658302746/


San Jose Jazz Summer Fest 2012

San Jose CA

August 10-12 

About U


Honest Tea is the nation's top-selling organic bottled tea company.  The company seeks to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas, Honest Ade and Honest Kids organic thirst quenchers.  All varieties are USDA-certified organic and all tea varieties are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an impressive double-digit annual growth rate.  In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of's "Top 7 Green Corporations of 2010," received's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies." Honest Tea is an independent operating unit of The Coca-Cola Company.





4827 Bethesda Avenue
Bethesda, Maryland 20814