Honest Tea
JUNE 2011
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Greetings!

Summer is underway here at Honest Tea - we welcomed 39 college interns, also known as Road Warriors, to learn all about being an Honest brand ambassadors for the summer.  You may catch a glimpse of them at hundreds of events around the country, including concerts, races, or sampling at stores over the next ten weeks - if you do, be sure to say hello and grab a cold sample of one of the new members of our organic family - 0-Calorie Classic Lemonade or CocoaNova - our latest cocoa sensation! 

 

Stay cool, be green, and stay Honest all summer long!

 

Honestly Yours,

Seth & Barry

EPIC RAP "FEUD" SPAWNS NEXT GENERATION OF ORGANIC RAPPERS 

First there warethinks  Just Eat Organic from our friends at Stonyfield Farm. We responded with Rethink What You Drink.  We had such a blast making our own organic rap video, we decided to partner with Stonyfield to create an organic rap video contest to encourage others to get in on the act and help spread the organic message.

  

We received several impressive entries. In fact, our three judges, Seth, Gary Hirshberg of Stonyfield and Christine Bushway, Executive Director of the Organic Trade Association (ota.org) had quite a challenge picking a winner. After several mildly contentious discussions, the grand prize Rap video winnerwinner of the contest was Nick and Nathan from Akron, OH. Nick and Nathan will be receiving $1,000 and a month's supply of Honest Tea and Stonyfield Yogurt! The other two finalists will be receiving a free case of Honest Tea along with some goodies from Honest and Stonyfield. Check out the videos at  www.justdrinkorganic.com!

 

 "All the entrants seemed to have as much fun shooting their rap videos as we did. And though none of us may be getting long-term recording contracts, the finalists all present strong cases for choosing organic," said Seth.

 

"Organic is truly for everyone - after all who could be opposed to making our foods safer and healthier, and our planet cleaner," added Gary. "These winners each do a magnificent job of communicating what organic means to them - the videos were so good it was almost impossible to choose one over the other. Making my Just Eat Organic rap was a lot of fun, but now I'm more than happy (as are my mortified kids) to pass the mic on to a new generation. Just eat and drink (and wear!) organic!"

 

"The seasoned Organic Trade Association staff so loved the three videos that they had a hard time coming to a consensus on a winner," said Christine. "The creativity and individuality of each video taps a nerve in each of us that warms our hearts and brings a smile to our faces. Just makes you want to rap along!"

 

To learn more about organics, go to www.ota.com and to share a piece of your own organic lifestyle, join the Organic Moment with Stonyfield Farm:  www.facebook.com/stonyfieldfarm.

 

HONEST KIDS & ALEX'S LEMONADE STAND NONPROFIT TEA-M UP AT  

TOYS R US

Honest Tea is partnering with Alex's Lemonade Stand and Toys R Us to help raise awareness for childhood cancer.  June 23rd - 25th, lemonade stands will be set up in Toys R Us and Babies R Us stores with samples of Honest Kids and will be collecting donations to benefit Alex's Lemonade Stand, a nonprofit that helps fund research and raise awareness for childhood cancer.  On June 25th, Honest Tea will be handing out Berry Berry Good Lemonade pouches to Toys R Us customers who donate. 

 

Alex's Lemonade Stand Foundation (ALSF) is a pediatric cancer charity founded by Alex Scott, who was four years old when she founded the charity. Alex, a cancer patient herself, created the lemonade stand to help raise money for childhood cancer research. ALSF is known for its "Lemonade Days," during which dedicated volunteers host "Alex's Lemonade Stands" across the country on the same June weekend that Alex set up her first stand.

 

To find out more about ALSF and how you can help, click here .

ALSF

 

DORMZY LAUNCHES TORNADO RELIEF FUND

Our friends over at Dormzy.com, an online grocery store that specializes in care packages, recently launched a tornado relief fund to help support families affected by the devastating storms in Alabama. We have joined Dormzy and Muscle Milk to help provide $25 care packages to the families in need. Dormzy will be matching each donation - To donate, click here .

 

Dormzy Carepackage 

SPOTTED: CAMERON DIAZ & HONEST KIDS

Honest Kids made a special appearance in  Bad Teacher, the summer movie set to hit the big screen later this month, starring Cameron Diaz, Justin Timberlake and Jason Segel. WBad Teacher 2e spotted the Honest pouch in the hands of Cameron in a clip shown on Saturday Night Live this weekend.  Check out the pictures we snagged!

 

Bad Teacher

 

 

HONEST COCOANOVA AND CLASSIC LEMONADE TAKING SUMMER BY STORM

Drink blogCocoaNovas have been buzzing about the recent addition of Honest CocoaNova and Honest Ade Classic Lemonade to the Honest portfolio of beverages.  Have you tried them yet?

Find out what everyone is saying!

www.drinkwhat.com
  www.vegnews.com
www.monstersandcritics.com

www.examiner.com

 

CONSUMER OF THE MONTH

Meet Nic, of Carrollton, TX! An avid fan of Honest Tea, he decided to quit drinking coffee two months ago and switch to 100% tea. Check out his story:

 consumer of the month

"I regularly shop at health food stores (primarily Whole Foods) and I always seem to get your Mate infused teas (Sublime Mate is my favorite). This could be because I'm half Argentine and we drink Mate religiously, but who knows? 

 

I've been drinking Honest Tea for a year or so now and can say that I feel a difference in my energy level. I don't get that roller coaster-type caffeine high that coffee usually delivers." 

 

Thanks, Nic for sharing your story! Glad to hear you're enjoying your Honest Mate. We will be sending you a free case of Sublime Mate.  Enjoy!

 

CELEBRATE NATIONAL ICED TEA MONTH


Legend has it that iced tea was first popularized in 1904 at the World's Fair in St. Louis by Richard Blechynden.  When Richard noticed that hot tea wasn't very popular in the summer heat, he just added ice and created a sensation!

 

So in honor of the second most popular beverage (after water), celebrate National Iced Tea Month with Honest Tea! Post on  Facebook a photo of you enjoying your favorite type of activity to do with an Honest Tea during the month of June and we will randomly select someone to receive a FREE case of tea to help you through the summer months.  Whether it's staying hydrated at the beach, white water rafting or or hanging in the hammock with your favorite read, we want to hear about it!

 

REFRESH WITH YOGA, MUSIC & HONEST TEA

Refresh with Honest Tea June 16 -19 at the Hanuman Festival, a community-oriented yoga and music festival set at the foot of Colorado`s Rocky Mountains. Join us in Boulder, Colorado for a celebration with world-class yoga instructors, mind-blowing music, inspirational experiences and delicious, HONEST refreshment!  To learn more about this event, click here.

 

EVENTS

June begins the busiest season for Honest Tea! Our marketing teams are meeting you where you live, work and play! Whether it's providing you cold drinks after the Susan G. Komen Race for the Cure® in Washington, D.C., sampling at the Charlotte Knights Minor League baseball game this past weekend in Charlotte, NC, or providing refreshment at the Mermaid Triathlon in Alameda, CA - our marketing teams are popping up across the nation! Here are some that are coming up:

 

EAST

Taste of Reston - June 17-18

Reston, VA

http://www.restontaste.com/

 

Harelm Skyscraper Cycling Classic - June 19

New York City, NY

http://www.skyscraperclassic.com/

 

Adventures NYC - June 25

New York City, NY

http://www.nycgovparks.org

 

Manayunk Arts Festival - June 25-26

Philadelphia, PA

http://www.manayunk.com

 

SOUTH

Life is Art Fest - June 18

Miami Beach, FL

http://www.lifeisartfest.org/

 

Whitewater River Jam - June 23

Charlotte, NC

http://usnwc.org/riverjam/

 

Coca-Cola Fourth of July Festival - July 2-4

Charlotte, NC

http://usnwc.org

 

Mango Festival - July 9-10

Coral Gables, FL

http://www.fairchildgarden.org

 

WEST

Hanuman Festival - June 17-19

Boulder, CO

http://hanumanfestival.com/

 

Walk in the Wind - June 25

Oakland, CA

http://www.jlohr.com

 

Switchfoot Bro-Am - June 26

Encinitas, CA

http://www.switchfoot.com/switchfoot/c/bro-am

 

EMU Eco Music Festival - June 30-July 3

Aspen, CO

http://www.emufestival.com/

 

MIDWEST

Lego Fest - June 17-19

Pittsburgh, PA

www.legokidsfest.com/pittsburgh/plan.html

 

Race Against Hate - June 19

Evanston, IL

http://www.ywca.org

 

Community Festival - June 24-26

Columbus, OH

www.comfest.com

 

Glencoe Grand Prix - June 25

Glencoe, IL

www.glencoegrandprix.com

 

 

ABOUT US

Honest Tea is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches.  All varieties are USDA-certified organic and all teas are Fair Trade Certified™. Since Honest Tea was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea was also listed as one of PlanetGreen.com's "Top 7 Green Corporations of 2010," received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company" for the third year in a row and was recently ranked by The Huffington Post as one of the leading "8 Revolutionary Socially Responsible Companies."



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