CELEBRATE EARTH MONTH AND APRIL FOOL'S DAY WITH THIS
SPECIAL NEWSLETTER EDITION:
EPIC RAP BATTLE ROCKS THE ORGANIC WORLD
The normally harmonious world of organic food just got a little raucous. To mark the beginning of Earth Month, Honest Tea is releasing "Rethink What you Drink" a response to Gary Hirshberg's rap, "Just Eat Organic" released in March by Stonyfield Farm.
"I've got a grass-fed beef* with my mentor to the North," said Seth, TeaEO of Honest Tea, and a vegetarian. "Gary focuses on what goes into our stomachs but what about what about goes into our bladders?"
Goldman enlisted Honest Tea's National Field Marketing Director, "Patty Oolong " Jammet and East Coast Field Marketing Manager "Sublime Matt" O'Brien, and scores of Honest Tea employees and unsuspecting Bethesda, MD residents to participate in the video to mark the start of Earth Month.
'This is our way of spreading the organic message, but we're willing to believe that there are more talented rappers out there,' Seth said. Honest Tea and Stonyfield Farm are offering $1,000 and a month's supply of tea and yogurt to the best video submission that highlights the benefits of organics and living sustainably. The contest will be judged by Seth and Gary. To learn more about the contest, go to www.justdrinkorganic.com.
To read more about Seth's raptastic career, click here.
*beef: a term frequently used to describe a difference of opinion among rappers.
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