Honest Tea took to the streets to test the honesty of residents in six major US cities, with an unmanned pop-up store stocked with Honest Tea and payment on the honor system.  From New York City to Boston, DC and Atlanta, to Chicago, LA and San Francisco, temporary Honest Stores pleased, confounded and tested the citizens of those great cities. Hidden cameras caught their reactions, and whether they walked away with a bottle for a dollar, and in some cases, a bottle for free.
 
"We weren't sure what kind of results we'd see, but we were refreshingly surprised to see how honest we are as a society. In some cities, 9 out of 10 people paid for their drinks. Some didn't do quite as well, but the overall results have been very encouraging," said Seth Goldman, TeaEO of Honest Tea.
 
To find out how your city fared, watch the videos below!

BOSTON  93.3%
WASHINGTON, D.C. 93%
SAN FRANCISCO 91%
NEW YORK CITY 89%
ATLANTA 89%
CHICAGO 78%
LOS ANGELES  75%

 

... to the Honest family! (Now say that five times fast!)
 
Introducing the first organic bottled tea naturally sweetened with organic stevia extract, a leafy plant native to South America that is sweeter than sugar, but does not contain any calories.  We infused antioxidant-rich green tea with a splash of tangy passion fruit and exotic maqui berries to create a light, uplifting brew. We tea-med up with Susan G. Komen for the Cure® to outfit the bottles with limited-edition Komen for the Cure pink labels and caps.  Honest Tea is donating $100,000 this year to Komen to help in the fight against breast cancer. Like all of Honest Tea's green teas, Passion Fruit Green Tea is brewed with organic tea leaves and is loaded with the cancer-fighting antioxidant EGCG, epigallocatechin gallate.
 
The drink has 0g of sugar and 0 calories per 8-oz serving and is rolling out into stores in New York City and the mid-Atlantic this month, so keep your eyes peeled - you won't be able to miss the pink!

We heard from kids everywhere that they loved the Honest Kids pouches in Berry Berry Good Lemonade and Super Fruit Punch, so now we have them in a larger, more eco-friendly multiserve package!  This month, we're offering a BUY ONE, GET ONE coupon of 64 oz Honest Kids, which is available at Whole Foods Market nationwide.  Download your coupon here and save for back-to-school month!

Meet our consumer of the month for August: Jason of Buffalo, NY. Jason has always tried to keep his six-year-old son, Jayke, healthy, but up until recently felt like there was more he could be doing. Then he discovered Honest Kids on a shopping trip.
 
"Needless to say, my son loved it. He even demands that other food items contain no HCFC's and I love it! He takes them to school every day for lunch and he even memorized the poem on the pouch. At any given time he will recite the Honest quote, "don't worry if your reward is small and your tasks are few, the mighty oak was once a nut like you". Discovering Honest Kids gave me the push to seek out other organic food items and other healthy alternatives to foods my son enjoys. Thanks guys!"

Join Honest Tea and Stonyfield Yogurt at the U.S. Open this year, August 30 - September 12!  Enjoy a tasty French Vanilla Stonyfield Yogurt and a refreshing Half & Half while watching the best tennis players in the world compete! Honest Tea will be featured at the Stonyfield Café, located in the Food Village at the Arthur Ashe stadium at the USTA National Tennis Center. Coupons for Honest Tea and Stonyfield Yogurt will also be available on site.  Find out more here.