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Greetings!
Greetings!
Summer is in full swing and thirst is definitely setting in! We have a lot of great promotions, coupons and offers right now, to help you beat the heat! We're in more locations than ever before, with increased presence in the mid-west and the south! Read on to find out more about our quest to find the most HONEST city in America, a partnership with concert promoter Live Nation, and a great Buy-One-Get-One offer!
Honestly Yours,
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A SOCIAL EXPERIMENT
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| Honest Tea tested Bostonians' honesty with "The Honest Store," an unmanned pop-up store in Boylston Plaza, at The Shops at the Prudential Center, where passersby could purchase Honest Tea on the honor system. What happens when you put out bottles and trust people to pay a dollar for every bottle they take? Find out by clicking
here! We're conducting similar experiments by placing unmanned pop-up stores in various cities across the nation. Be on the look out - one could be popping up in a city near you and stay tuned to find out which major U.S. city can claim to be the most honest! |
DID I JUST SEE THAT?
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| Honest Tea has a new tagline and it's popping up in cities nationwide! Our new tagline, "Nature Got It Right. We Put It In A Bottle," speaks to our mission to create and promote delicious, truly healthy, organic beverages. For us, "Nature Got It Right" means that unprocessed, chemical-free ingredients make the tastiest, healthiest and most environmentally-friendly recipes. If you haven't seen it yet, keep your eyes peeled! We refreshed our Twitter page (follow us @honesttea!), we're putting up billboards in San Francisco, Chicago, Los Angeles and Philadelphia and 'wild' postings all over Los Angeles and New York City! The chain of transparent tea leaves and fruit looks good enough to eat (and drink)!
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HONEST TEA-MS UP WITH LIVE NATION
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| This month, Honest Tea is tea-med up with Live Nation, the world's largest concert promoter, to roll out the WILD & FREE promotion. The number of concerts is growing each day! Purchase eight bottles of 16.9 fl. oz. Honest Tea or Honest Ade at participating retailers and you will get a "Buy One, Get One Free" Live Nation concert ticket code* at the register good for up to four free tickets. Additionally, enter to win an "Honest VIP Concert Experience" to a Live Nation concert, which includes two free concert tickets, roundtrip airfare, hotel accommodations and a $250 cash prize! Keep your eyes peeled throughout the summer for displays at your local Raleys, Lucky, Top Foods, QFC, Safeway, Jons, Vons, Save Mart, Frys, Ralphs, ShopRite, Jewel Osco and other fine retailers for more details and click here for a chance to win the VIP Concert Experience.
* At participating venues only
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SOMETIMES BIGGER IS BETTER - AND GREENER
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| In March, we introduced two of our favorite Honest Kids varieties, Berry Berry Good Lemonade and Super Fruit Punch in a larger, more eco-friendly multiserve package. This month, we're offering a BUY ONE, GET ONE coupon of 64 oz Honest Kids, which is available at Whole Foods Market nationwide. Download your coupon here and save!
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BLACK TEA IS A CONTENDER
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| Research continues to roll in about all the great benefits of green tea, but recently research has put black tea back into the running! According to a recent study published in Nutrition, black tea extract contains similar polyphenols that help suppress body weight gain and body fat levels, helping to block fat absorption. So grab an iced-cold Assam Black or Just Black and feel good about reaping their delicious health benefits! To read more about the benefits of drinking tea (of all kinds!) click here and here.
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AN HONEST INTERVIEW ABOUT KOMBUCHA
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| If you're a fan of Honest Kombucha, you've probably noticed the shelves a little bare lately. Don't worry, we'll be back soon! Until then, check out Seth's Honest interview here with the blog, MindBodyGreen.com.
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NOMINATE GREEN
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| Live near the Honest Tea Bethesda headquarters? Then you know how we love to support local businesses - especially when they are GREEN! Nominate one of your favorite green businesses or people to win a Green Award from Bethesda Magazine & Bethesda Green! Nominate here!
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SHOW US YOUR GREEN SIDE
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| Our extended Honest Tea family is committed to addressing issues of sustainability from all directions. This year, Honest Tea was given the 4-leaf Rating by Greenopia.com as the "greenest beverage company" for the second year in a row! While our efforts can be path-breaking within the world of business, they may seem conventional to the younger generation who occasionally thirsts to tackle environmental issues head-on. Recently, Seth's son Jonah and some of his classmates filmed " The Tray Monger," a fun video featuring an eco-superhero who (literally) tackles the issue of polystyrene trays in his high school cafeteria. Jonah's video got us thinking - we should host a GREEN video contest for our honest fans!
If there's a sustainability issue that really irks you, or you just really love recycling, grab a few of your friends and submit a short video! The winner will receive an Honest Tea t-shirt and a case of your favorite Honest beverage! For official rules, see below.
*VIDEO CRITERIA - All videos must: - Be submitted by August 31, 2010.
- Be no more than 2 minutes long.
- Be sure to specifically reference a sustainability initiative.
- Be in one of the following file formats: mov, mpg or wmv format and must not exceed 20MB.
- All videos must be sent to greenfilms@honesttea.com via www.yousendit.com.
*JUDGING - Videos will be judged by Honest Tea employees on the following criteria: Creativity Message clarity Relevance Motivation Inspiration Overall impact
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HONEST CONSUMER(s) OF THE MONTH
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| We launched our Honest Tea fan page this summer, and we've had heart-warming stories from enthusiastic fans sharing their honest experiences with us - and we love it! So much so, that this month, we couldn't pick just one! Meet Evan of NYC and Justin of Princeton, NJ. Evan of NYCEvan loves Honest Tea, not just for the name, but also because it's "just a tad sweet." He discovered it at the suggestion of his coworkers and was hooked at the first sip. He said, "The flavor is subtle in the best way possible and it tastes real." He was hooked. Then, a challenge was born: "My coworkers and I set out to drink Honest Tea for lunch every day. We thought it would be cool to collect all the bottles we drank and take a photo sometime down the line of them all, so we started storing them in filing cabinets around the office. Then we stacked all of them in one of our office windows, of course to have the end goal of completely filling the window before we would finish. When it was all said and done, we had collected 650 bottles of tea!" Don't worry, they recycled the bottles! Thanks for the amazing story, Evan! A case of Honey Green tea is on the way!
 Justin of Princeton, NJRead Justin's heart-warming fan mail: Hey, I don't think I've ever done this, at least not for a retail product, but I just wanted to genuinely say thank you. I love iced tea, and had really given up hope that any commercially sold iced tea would or could ever actually taste like tea. I won't name brands, because I'm sure you know them, but it was so discouraging to see that awful stuff that had nothing to do with tea - being sold and marketed as tea - and to watch people think that that was what tea tasted like. I discovered Honest Tea at a time in my life when very few of my own decisions were honest, and your product really was one of the few honest, good and enjoyable things I could rely on. Since then my love of tea (and life) has grown, and I know now that I have enjoyed many different kinds of tea over many different lifetimes. It's always been an ally, a comforting constant. I can tell that you guys really do love tea, and take time to create a product that reflects selflessness and a concern for the health and wellness of those drinking it. I hope and believe that blessings will (or already have) found you for operating from a higher and honest place in a world of markets that are largely filled with crap. You are brave, and very good at making tea. Thank you, Justin Thanks for the inspiring and kind words, Justin! You should be receiving your case of Peach Oo-La-Long soon. |
EVENTS 
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| FEATURED EVENT (EAST COAST)NEWPORT FOLK FESTIVAL, FORT ADAMS STATE PARK, NEWPORT, RI Honest Tea and our friends at the Newport Folk Festival would like to invite you to become "one of the folk", and offer you a special ticket discount for concerts on Saturday, July 31 and Sunday August 1. Simply follow this link and enter the promo code "UFOLK" when selecting tickets. The discount* is available for a limited time only, so get yours while supplies last! *Not valid on previously purchased tickets or at gate and does not apply to Friday evening concert.FEATURED EVENT (WEST COAST) AQUATHLON SWIM SERIES, COLORADO
Join Honest Tea and Without Limits at the open water Aquathlon Swim Series at the Smoky Hill Beach at the Cherry Creek Reservoir in Colorado, events happening throughout the month! Put your swim skills to the test and train in an open, fast-paced, competitive environment, while hydrating with an Honest Tea! The event is open to swimmers of all levels! Click here for dates and other important info!
UPCOMING ACTION
MIDWEST:
July 31-August 1, 2010
Lincoln Park Arts & Music Festival
Chicago, IL
SOCAL:
July 11,
San Diego Blood Bank 5k
San Diego, CA
PACNW:
July 16th-18th
Kirkland Uncorked Wine Festival
25 Lakeshore Plaza
Kirkland, WA 98033
NORTHEAST:
July 18, 2010 1pm, 4pm
Laurie Berkner Band
Tilles Center
720 Northern Boulevard
Greenvale, NY 11548
MIDATLANTIC:
July 11, 2010 9am - 2pm
Cap Criterium Bike Race
Pennsylvania Ave NW
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SPREADING THE WORD
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| We're not a secret anymore. Media from across the country are discovering Honest Tea and we couldn't be happier about it! Here are a few of our most recent mentions, but be sure visit our Press Page to get all the info.
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That's it 'til next time. If there's anything you'd like to know about Honest Tea, drop us an e-mail and we'll try to address it in an upcoming newsletter. Thanks for reading, and for drinking Honest Tea! |
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