Honest Tea
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Greetings!

Greetings!
We've got an exciting summer ahead of us. Over the next six weeks we'll be working side by side with Coca-Cola distributors nationwide to bring our organic Honest Teas and Honest Ades in plastic bottles to every city in the United States - our drinks should become easier to find from coast to coast and everywhere in between! And to make the hunt for Honest Tea even easier, we've got major promotions going on. Keep your eyes open for June promotions at CVS, Honest Kombucha at Whole Foods and a new presence in select Walmart stores in the West. We'll be doing our first real radio and billboard advertising in several markets, so look and listen for more Honest Tea in the months ahead - let us know where you see your first Honest billboard!


Honestly Yours,
Seth & Barry


DRINK HONEST TEA, INSTEAD

The "EAT THIS, NOT THAT!" books have been sweeping the nation and helping people to identify healthier food options and debunk diet myths.  In the June issue of Men's Health, Honest Tea Honey Green and Green Dragon are listed as the better beverage choices in the "DRINK THIS, NOT THAT!" article. 

"When Men's Health sent a crate of teas off to a nutrition lab to be analyzed for antioxidant content, we discovered that most brands failed to live up to the health claims posted on their labels.  The one that actually did?  The aptly named Honest Tea.  With more metabolism-boosting, cancer-fighting catechins than its competitors, Organic Honey Green Tea delivers exactly what you want out of a cup of tea, with just enough sugar to make it go down easily." 

So what's the worst bottled tea?  SoBe Green Tea, which has the sugar equivalent of four Good Humor Chocolate Eclairs - yuck!

Love reading about Honest Tea in your favorite magazine?  Check out our NEW press page to see what editors are saying!


Honest Tea June 2010 Honest Tea June 2010
Honest Tea

A SUMMER OF WILD & FREE CONCERTS

Honest Tea is tea-ming up with Live Nation, the world's largest concert promoter to roll out the WILD & FREE promotion. Starting this month, purchase eight bottles of 16.9 fl. oz. Honest Tea or Honest Ade  at participating retailers and you will get a "Buy One, Get One Free" Live Nation concert ticket code* at the register good for up to four free tickets.  Additionally, enter to win an "Honest VIP Concert Experience" to a Live Nation concert, which includes two free concert tickets, roundtrip airfare, hotel accommodations and a $250 cash prize! Keep your eyes peeled throughout the summer for displays at your local Raleys, Lucky, Top Foods, QFC, Safeway, Jons, Vons, Save Mart, Frys, Ralphs, ShopRite, Jewel Osco and other fine retailers for more details and click here for a chance to win the VIP Concert Experience.

 
Honest Tea

* At participating venues only

WHAT'S YOUR STORY IN SIX WORDS?

Inspired by Ernest Hemingway's legendary six-word novel ("For sale: baby shoes, never worn"), SMITH Magazine's Six-Word Memoir™ project has become a bestselling book series. Now Honest Tea is partnering with the storytelling community to put some of the most thoughtful, inspiring, insightful, and funny Six-Word Memoirs under the bottle caps of our glass line of Honest Tea and Honest Mate. What exactly is a Six-Word Memoir? Simply put, it's your life story in just six words. In the coming weeks look for bottles with some of Honest Tea employees' own memoirs!  Have you ever wished that you could twist the cap off of a nice cold Black Forest Berry and find YOUR quote under the bottle cap? Well, here's your chance - visit here to submit your own!
 
Honest Tea

HONEST TEA SUPPORTS NuRIDE

Honest Tea is a new sponsor of NuRide, the nation's largest rewards program for people who choose to take greener trips - people who choose to walk, bike, telecommute, carpool, use public transit or even work a compressed week. You can sign up for free, record your green trips online, which translates into points that you can trade for restaurant coupons, retailer discounts and tickets to events and shows, including special $1 off coupons for Honest Tea.  NuRide keeps track of the energy you conserve and shows you how much money you save!  NuRide is free to join and free to use, so find out how you can be rewarded for greening your ride - learn how it works here.

HITTING THE ROAD

We'd like to give a rousing welcome to the 2010 Honest Tea Road Warriors, our vivacious summer interns! This year, we have a record-breaking 46 interns hitting the streets (which is more people than we had in our entire company in 2007)!  The team spent two days "steeped" in Honest Tea history learning the ins and outs of the brand and drinking LOTS of organic tea and thirst quenchers. From New Hampshire to New York, and all the way down to Miami, FL, the East Coast warriors came to our eco-friendly headquarters in Bethesda to get ready for one of Honest Tea's biggest summers yet! Interns from Seattle to Austin all gathered together in San Francisco to tackle the West Coast.  Be sure to keep an eye out for them sampling at festivals, concerts, sporting events and stores throughout summer! For more information on the whereabouts of our Road Warriors, check out the upcoming events section below.


East Coast Road Warriors 2010
Honest Tea


West Coast Road Warriors 2010
Honest Tea


STUDY FINDS GREEN TEA LOWERS SKIN CANCER RISK

With summer rolling in, along comes the picnics, barbecues, and outdoor sporting events, also comes the need to protect your skin from the sun's UV rays, which can cause skin damage and even skin cancer. Fortunately, scientists funded by the National Foundation for Cancer Research have recently found evidence that two of the flavonoids found in green tea, catechin and epicatechin, are good for the skin in two important ways. First, they increase skin density and hydration, which may help improve overall skin tone (yay!). Second, they significantly reduce skin damage caused by UV radiation -- damage which can lead to skin cancer. Early research indicates that anywhere from one to four cups a day, particularly of green or black tea, is a good preventive dose.  So slather up with sunscreen and grab an iced Honey Green or Moroccan Mint to enjoy better skin health!  Click here to learn more!

Honest Tea June 2010 Honest Tea June 2010

EVENTS events

FEATURED EVENT (EAST COAST)
Join Honest Tea at the National Harbor on June 12th - 13th for the Food & Wine festival to experience delicious food and wine pairings, artisanal and organic products, and boutique wines!  Mike Petrone, our very own "brewmaster" or officially known as Product Development Manager, will be there speaking about Honest Tea and the history of tea.  Stop by our booth for some honest refreshment and learn more about the event here!


FEATURED EVENT (WEST COAST)
On June 11-13, come celebrate community activism and environmental awareness with Honest Tea at the Sonoma County Fairgrounds in Santa Rosa, CA at the upcoming Harmony Festival, featuring music by Lauryn Hill, Slightly Stoopid, Zappa Plays Zappa, and many more!  Learn how you can impact the community through music, art, ecology, healthy lifestyles and spirituality at the festival here.


UPCOMING ACTION
MIDWEST:
June 12-13, 2010 12-6PM
Chicago Botanical Gardens Wine Festival
Glencoe, IL

SOCAL:
June 26, 2010
Ocean Beach Street Fair and Chili Cook Off
Newport Avenue
San Diego, CA
 
NORCAL:
June 6, 2010
Fleet Feet Sports' Women's Festival
Sacramento, CA

PACNW:
June 24-26, 2010
Rock-n-Roll Seattle Expo & Race
Seattle, WA

NORTHEAST:
June 6-7, 2010 7-10PM
The YELP Country Club 
Randall's Island Golf Center
1 Randall's Island
New York, NY 10035

June 6, 2010 11AM-3PM
AIDS Walk
Hatch Shell, Boston, MA

MIDATLANTIC:
June 5, 2010 6AM-2PM
Susan G. Komen Race for the Cure
National Mall, Washington, D.C.

HONEST CONSUMER OF THE MONTH

Check out this month's Honest Fan - Kathy of Texas!  She had such a funny story, we figured we'd let her tell you about it herself:
 
"I've had an ongoing love affair with Opus since 1984. My husband, being quite amused with me, has embraced said relationship to the point of surrounding me with penguins of all variety. Imagine my excitement when he held before me a bottle of Peach Oo-La-Long Honest Tea and my eyes met with Opus' endearing smirk!  Imagine the genuine delightfulness that followed when I opened said bottle and marveled at the sincere taste of peaches!  Sassy but mild - just like Opus!"
 
Kathy will be receiving a case of Peach Oo-la-long to help continue her love affair with Opus and Honest Tea.  
 
Think you're an even bigger fan than Kathy?  Submit your story with a fun, creative picture of yourself (and your favorite Honest bottle) here  - you could win a free case of Honest Tea!
 

Honest Tea

SPREADING THE WORDpress

We're not a secret anymore. Media from across the country are discovering Honest Tea and we couldn't be happier about it!  Here are a few of our most recent mentions, but be sure visit our Press Page to get all the info.

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That's it 'til next time.  If there's anything you'd like to know about Honest Tea, drop us an e-mail and we'll try to address it in an upcoming newsletter.  Thanks for reading, and for drinking Honest Tea!
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