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Greetings!
Greetings!
The cherry blossoms in our nation's capital and the new zoo babies at National Zoo are not the only indicators of spring here at Honest Tea. We've been busy increasing our own family! In addition to Half & Half, our new half tea and half lemonade member of the PET line, we'd like to welcome Maqui Berry Grapefruit Kombucha, Apple Jasmine Kombucha and Maqui Berry Mate in our glass line, as well as larger packaging for Honest Kids Berry Berry Good Lemonade and Super Fruit Punch.
April is Earth Month, and a great time to refresh our sustainability efforts, which we're doing via some great looking and environmentally-friendly store racks. We're launching an eco-friendly reusable bag program in retail stores nationwide and even having a little fun with April Fool's Day!
Honestly Yours,
Seth & Barry
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WITH SOME ICED TEAS, EVERY DAY IS APRIL FOOL'S
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Some iced tea companies sure have a sense of humor. They'll say they start with real tea leaves and then gotcha - their "tea" is never brewed at all. It's tea powder! Honest Tea starts and ends by brewing unadulterated tea leaves. No tea dust or other tomfoolery. Bean counters may think we're jokers, but we know the best taste comes from not fooling around with Mother Nature.
So in the spirit of April Fool's Day, we're offering a limited-time buy one, get one FREE coupon, available for download today only! The coupon is redeemable during the month of April on ANY 16.9 fl. oz. Honest Tea or Honest Ade variety where Honest Tea is sold. Don't be a fool, get your coupon before time runs out!
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A NEW KIND OF SUPER BERRY
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Watch out acai, there's a new super berry in town! Maqui (MAH-kee) berries are dark bluish-purple superfruit that grow wild in the lush forests of the Patagonia region of South America and are harvested by hand. We're so excited by this nutrient-rich berry that we're introducing it in two delicious beverages - Maqui Berry Grapefruit Kombucha and Maqui Berry Mate. Maqui berry packs a serious antioxidant punch with a 945 rating on the ORAC (Oxygen Radical Absorbance Capacity) scale, which is three times the amount of acai!
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THE BUZZ ABOUT KOKMBUCHA
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Maqui Berry Grapefruit Kombucha is not the only new variety in the Honest Kombucha family. Just in time for a refreshing spring pause, we're introducing Apple Jasmine Kombucha, a delicious concoction of kombucha with fruity apple notes and calming jasmine. Honest Kombucha has 35 calories and 7 grams of sugar per 8 fl. oz. serving. Look for it this month at Whole Foods Market at a suggested retail price of $3.49 - $3.99.
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SHOP GREEN
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Studies have shown that each reusable, eco-friendly bag can eliminate the need for an average of 1,000 plastic bags from the wastestream over its lifetime. In honor of Earth Month, Honest Tea is launching a limited-edition, custom-designed, reusable shopping tote made from recycled PET plastic bottles. The bag is FREE with qualifying purchase of Honest Tea or Honest Ade at participating retailers across the country like Henry's, Smart & Final, and Acme. For every bag given with an Honest Tea purchase, a portion of the proceeds will help plant up to 10,000 trees in partnership with the Arbor Day Foundation. You can also get Honest Reusable Shopping Bags online while supplies last, along with other HONEST merchandise - check it out here.
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LEAN & GREEN
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Honest Tea & Equinox gyms are hosting green parties at Equinox gym locations all over NYC this month to celebrate a greener and healthier you! Equinox will be serving Honest Tea Half & Half, Honey Green, and Honest Ade Pomegranate Blue and Cranberry Lemonade, as well as some HONEST cocktails, thanks to our friends over at VeeV, makers of organic acai spirits. Equinox will also be working with the Nature Conservancy to provide practical tips to becoming green. Get healthy, go green, and enjoy Honest Beverages and organic food at Equinox in April. You'll also get ten percent off of their line of organic work-out clothes, "Orange." Call your local NYC Equinox for details!
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HONEST KIDS - IN A BOTTLE!
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Kids and kids at heart have sent us a lot of honestly great feedback for our line of Honest Kids pouches - including that they'd like to be able to drink Honest Kids in bulk! So starting in April, we're rolling out two of our favorite kids' varieties, Berry Berry Good Lemonade and Super Fruit Punch in a 64 fl. oz. multiserve bottle just in time for Earth Month. Now it's easier and more environmentally efficient than ever to offer nutritious and delicious drinks for kids at home. Available exclusively at Whole Foods Markets through May and other stores this summer!
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HONEST TO GOODNESS
WE'RE AT CVS ACROSS THE NATION
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We leaped into March by adding distribution in CVS stores nationwide, making Honest beverages easier to find than ever before! Next time you're in CVS, check us out and try refreshing new Half tea & Half lemonade while you're at it - a delicious taste of summer, perfect year-round.
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HONEST CONSUMER OF THE MONTH
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While March Madness was taking over the rest of the country, and even some of us at Honest Tea, we learned of another friendly college competition taking place up the coast. Meet our HONEST consumer of the month: Eli, an undergraduate at Brown University who has struck up a good-hearted competition with one of his hall-mates, who happens to be a fan of one of those sugary tea companies. The two have been putting up posters and wearing swag in this battle of the brands.
Eli emailed, "I have a little rivalry going with a 'friend' of mine down the hall at my dorm, whose misguided taste buds somehow find the disgustingly sugary and fake flavor of [insert name of popular sugary tea] superior to Honest Tea's reasonably sweetened and authentic tasting tea."
Eli promises to double his efforts to convert his friends to drinkers of Honest Tea, since we're sending Eli a case of Lemon Black and a banner to keep the competition going! Way to go, Eli!
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UPCOMING ACTION!
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See our Honest Sampling Tea-m in action across the country at these exciting events:PACIFIC NORTHWESTApril 22, 2010 University of Washington Earth Day Event University of Washington Campus 4326 University Way Northeast Seattle, WA 98105 NORTHERN CALIFORNIAApril 20, 2010 Equinox Gym 301 Pine Street San Francisco, CA SOUTHERN CALIFORNIAApril 18, 2010 National MS Society Walk Greater Los Angeles April 16-18, 2010Coachella Music festival Empire Polo Field 81-800 Avenue 51 Indio, CA NEW ENGLANDApril 22, 2010 WXRV Earth Day Concert Downtown Boston, MA |
SPREADING THE WORD
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We're not a secret anymore. Media from across the country are discovering Honest Tea and we couldn't be happier about it! Here are a few of our most recent mentions, but be sure visit our Press Page to get all the info.
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That's it 'til next time. If there's anything you'd like to know about Honest Tea, drop us an e-mail and we'll try to address it in an upcoming newsletter. Thanks for reading, and for drinking Honest Tea!
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