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Greetings!
School's out and summer is finally upon us, bringing with it heat, humidity and Honest Tea. The new season means there's a whole new team of Honest Tea Road Warriors bringing your favorite organic drinks to a city near you. Whether you run into them on the street or in a store, we hope you'll take them up on their offer to try a cold Honest beverage and learn about some of our fun new contests that'll surely get you enjoying some time outdoors. Want a sneak peek? Read on for details!
Honestly Yours, Seth & Barry
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Less Packaging, Same Great Taste - Honest!
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New bottle on left
Here at Honest Tea, creating delicious, certified organic drinks is only part of the story - we're always looking for new ways to reduce our environmental footprint. So we worked with our bottle supplier, Graham Packaging, to develop a bottle made with 22% less PET resin (aka plastic). The bottle will result in us using nearly 1 million pounds less resin this year. In addition the lighter bottles mean that we lighten each of our truckloads by 500 pounds, so we consume less fuel in transporting them to retailers. With the introduction of this new bottle, we are taking a significant step toward reducing our environmental impact. Of course, we're still selling most of our drinks in single-serve bottles, which means we still have progress to make, but look for the new Honest Tea and Honest Ade bottles to hit shelves in the next few weeks.
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Fair Trade Variety Pack: A Sip in the Right Direction
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In 2003, we became the first company to introduce a Fair Trade bottled tea: Peach Oo-la-long. Today, we're continuing that commitment by introducing a new variety pack with three of our best-selling Fair Trade varieties: Pomegranate Red, Jasmine Green Energy and Peach Oo-la-long. When you buy a Fair Trade variety pack we'll donate $0.25 from the sale to your choice of the green organizations listed on the package. Pick up a variety pack at your local retailer and then visit www.honesttea.com/asip to designate EarthShare, Sierra Club, Environmental Leadership Program, Green America or Bethesda Green as the recipient of your donation. |
On the Road Again
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We'd like to give a rousing welcome to the 2009 Honest Tea Road Warriors. The East Coast team spent two days "steeped" in Honest Tea knowledge learning the history of the brand from Seth and drinking LOTS of organic tea and thirst quenchers. From New Hampshire to New York, and all the way down to Austin, Texas, the warriors came to our eco-friendly headquarters in Bethesda to get ready for one of Honest Tea's biggest summers yet! Be sure to keep an eye out for them at all sorts of stores, festivals, concerts and sporting events throughout summer! Next up is West Coast orientation at the end of June. For more information on the whereabouts of our Road Warriors, check out the upcoming events section below.
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SIERRA CLUB REMINDER
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Ready to work up a thirst while exploring the great outdoors? Honest Tea and our friends at Sierra Club want give you the opportunity to have a summer adventure on us! Click here to enter to WIN one of four outdoor adventures for two from Sierra Club Outings with round-trip airfare and a year's supply of Honest Tea or Honest Ade! Trips are available for all ages, abilities, and interests - from whitewater rafting in Colorado to backpacking through Tahoe National Forest. We're proud to support Sierra Club's efforts to preserve and protect the planet. Look for the Sierra Club logo on bottles of these refreshing organic green tea varieties: Moroccan Mint, Green Dragon, Honey Green and Mango Green Tea.
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"Green Your Life" DMB Summer Tour Prize Pack
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Honest Tea is hitting the road with Reverb to help "green" the Dave Matthew's Band summer tour, and we want YOU to be a part of it! We're giving away a pair of tickets to see the Dave Matthews Band, a one-night stay in a hotel, a gift certificate to become "carbon neutral for a year" from Native Energy, a pair of limited edition DMB-designed TOMS shoes AND eco-friendly merchandise straight from the official DMB tour. Just click here for your chance to win! We'll help offset the tour's carbon footprint with recycling and a biodiesel-fueled touring fleet while you jam out to some sweet summer tunes. With the band hitting over 20 cities this summer, going "green" never sounded so sweet.
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Just a Tad Sweet
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Label from our Green Dragon Tea
Taking responsibility for your groceries no longer means just using one of those nifty reusable shopping bags - you have to make better choices about what you're putting into it as well. A study by the Harvard School of Public Health found that Americans are consuming 300 MORE calories per day than we did 30 years ago. The main culprit? Sugary beverages. The Honest solution? Honest Tea and Honest Ade, which have between 0 and 12 grams of organic cane sugar per serving. Compare that with upwards of 40 grams of artificial sweeteners found in other drinks. Our certified organic teas, thirst quenchers and kids' drink pouches are "just a tad sweet," which we honestly think doesn't detract or distract from their great taste and health benefits - they just leave you feeling refreshed, not sugar-shocked.
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Huffington Post: "An Honest Mission in a Bottle"
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As part of National Community Service Week Honest Tea's President and TeaEO, Seth Goldman, was a guest blogger for the Huffington Post. In his posting, which can be found here, he discusses how Honest Tea almost never was; his thoughts on the changing economy; and how Honest Tea is keeping a thriving spirit of service alive in the beverage business. Seth explains that although Americorp's Community Service week is over, he hopes we keep it Honest all year round.
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Jamis Bike Giveaway
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Grab your helmets: we're tea-ming up with Jamis for another giveaway this summer! May might have marked the end of National Bike to Work Week, but with summer approaching there's no need to climb back into your car. Click here to enter to win a brand new 2009 Jamis X1 and we'll announce who gets to green their commute on us on September 1, 2009. Also, be sure to check out your favorite local Honest Tea retailers for a chance to win too - we're giving away over 1,000 bikes in stores across the country! Our online winner last year was a firefighter - will YOU be next?
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Food, Inc.
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Food, Inc., the latest film from director Robert Kenner, is an in-depth look at how our food has grown in quantity yet shrunk in quality over the past century. The movie is a must-see for any consumer, as Michael Pollan (The Omnivore's Dilemma) and Eric Schlosser (Fast Food Nation) guide viewers on a journey through the corporatized farmland of America, where honest businesses have been overwhelmed by executive greed. But there's hope! Businesses like Honest Tea and Stonyfield Farms have helped pave the way for an organic revolution. Everyday, we have the opportunity to choose a higher standard by voting with our stomachs. Watch and learn from Food, Inc. in select theatres now.
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One Last Taste of Spice!
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For those Citrus Spice Decaf fans who are joining us in mourning the discontinuation of this item, here is your chance for one last taste. Here at Honest Tea headquarters we've got a few cases left for the taking, and a steal for just $12 per case for those who can come to our Bethesda headquarters to pick them up. You'd be hard-pressed to find a better way to get your hands on the last of this refreshingly smooth, certified organic collector's item. Whether you're a devoted fan going through withdrawal or a decaffeinated tea lover interested in trying something different - this is your chance! Order a case (or 16) as soon as possible. To reserve your case(s), e-mail joanna@honesttea.com. First call, first serve.
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Consumer of the Month
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This month's winner is...David, a San Diego policeman who knows Honest Tea is the best policy- especially under oath. David told us that he first turned to Honest Tea after a third watch shift because he knew it would give him exactly what he needed without making him too jittery on the job. "I like Honest Tea because it's just a tad sweet and not sticky sweet. It helps me focus when I'm tired and gives me that little extra boost when I drink it. I also like the fact that I know what all the ingredients are and that you don't need a science book to figure it out." Later, while testifying in a court case, he noticed that he had accidentally brought his favorite organic brew to the stand with him. He said that while he was testifying he had to stop and snicker at the fact that he was drinking an Honest Tea with the label quote: "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has." - Margaret Mead. In his email to us he confessed, "Too bad not everyone taking the stand is so Honest..." We'd like to congratulate David for showing us that Honest Tea is the best policy not just on the stand, but in your favorite beverage as well! Your case of Lemon Black is on the way...
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Did I Really Just See That?
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With two of our teas voted Best Bottled Tea in two different magazines this month, we here at Honest Tea are feeling the love. Men's Health showed us there's no such thing as a sophomore slump in the beverage business by naming Honest Tea's Honey Green Tea as the "Best Bottled Tea" for the second year in a row while a panel of experts at Health made our Peach White Tea one of "America's Healthiest Buys of 2009." Thanks for the encouragement and happy drinking!
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UPCOMING ACTION!
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See our Honest Sampling Tea-m in action across the country at these exciting events:
6/18 NYC Metro- Stew Leonards, Taihili, 4-7 PM
6/18 Mid-Atlantic- Giant, Lanham, 4-7 PM
6/18 Arizona- Bashas, 11-1 PM
6/18 NorCal- Mollie Stones, San Francisco, 4-7 PM
6/19 NYC Metro- Good Morning America Concert Series w/ Jamie Foxx, 5 AM
6/19 NYC Metro- Today Show Concert Series w/ The Jonas Brothers, 9:30 AM
6/20 NorCal- Salmonaid Festival, San Francisco, all day
6/20 Pacific NW- Solstice Festival, Fremont, WAS, 11-2 PM
6/21 New England- PMC Kids Ride, Newton, 7 AM
6/21 NYC Metro- Vision Fest, Tribeca Cinema Space, 7 PM
6/21 Mid-Atlantic- ITU Finish Fest, D.C., 7-6 PM
6/21 NorCal- Salmonaid Festival, San Francisco, all day
6/21 Pacific NW- Solstice Festival, Fremont, WA, 11-2 PM
6/21 San Diego- La Jolla Festival of the Arts, UCSD, 9-5 PM
6/21 Arizona- Tribute to Neil Diamond, Lone Butte Gila River Casino, Chandler, 6-10 PM
6/28 NYC Metro- Gay Pride Parade 12 PM
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SPREADING THE WORD
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We're not a secret anymore. Media from across the country are discovering Honest Tea and we couldn't be happier about it! Here are a few of our most recent mentions, but be sure visit our Press Page to get all the info.
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That's it 'til next time. If there's anything you'd like to know about Honest Tea, drop us an e-mail and we'll try to address it in an upcoming newsletter. Thanks for reading, and for drinking Honest Tea!
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