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Greetings!
Happy Earth Month! Read on to find out how you can quench your thirst and help protect the environment through our latest partnership with Sierra Club. We also have some exciting new giveaways and events coming up.
Honestly Yours,
Seth & Barry
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A NEW KIND OF GREEN TEA
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To celebrate Earth Month, we're delighted to announce a new partnership with Sierra Club, America's largest and oldest grassroots environmental non-profit. We're proud to support Sierra Club's efforts to preserve and protect the planet. Look for the Sierra Club logo on bottles of the following organic, antioxidant-rich Honest Tea varieties: Moroccan Mint, Green Dragon, Honey Green and Mango Green Tea. Over the next year, we'll donate a portion of the proceeds from the sale each specially marked bottle to support Sierra Club's conservation efforts, including the protection of America's clean air, water, parks and wildlife.
Ready to explore the great outdoors? Click here to enter to WIN one of four outdoor adventures for two from Sierra Club Outings with round trip airfare and a year's supply of Honest Tea or Honest Ade (all on us)! Trips are available for all ages, abilities, and interests - from whitewater rafting in Colorado to backpacking through Tahoe National Forest.
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HONEST KIDS APPLE CONTEST FINALISTS
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 This spring we're introducing a new apple variety of Honest Kids Thirst Quenchers. We asked for your help coming up with a fun, really "a-peelin'" name for it. Thanks to the hundreds of you who sent in your most creative names, - here are our top 10 finalists. Each finalist will receive an Honest tea-shirt, Honest Kids Variety Pack and most importantly, be in the running to have their apple-oriented name used on our drinks pouches. Stay tuned and let us know your favorite* - click here to vote. We'll announce the winner (AKA our "Ultimate Honest Kid" or "Ultimate Honest Kid at Heart") in an upcoming newsletter.
- Appley Ever After
- Happily Ever Apple
- Applesolutely Awesome Apple
- Abra-ca-dapple Apple
- Apeeling Apple
- Apples Aplenty
- Amazingly Awesome Apple
- Absolutely Apple-riffic
- Razzle Dazzle Apple Snazzle
- Groovy Green Apple
*Vote results will be one of many factors taken into consideration when selecting winning product name.
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IT'S NOT EASY BEING GREEN
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... that's why Greenopia.com created a site to help shoppers make daily decisions to eat, shop and live green - from fast food and cars to now, beverages. On Wednesday, Greenopia announced their list of the six most eco-friendly beverage brands and Honest Tea was at the top.
Greenopia ranked 23 of America's most popular mass-market beverages based on its 4-Leaf Rating System to disclose and evaluate the brand's environmental and health characteristics. We're delighted to be the only brand to earn a Greenopia 4-Leaf Rating and according to their review: "Honest Tea is, without a doubt, the greenest large beverage company we have come across; kudos to them." To see reviews and ranking of the other top green beverage brands, click here.
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BE SMART. GET HONEST.
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Honest Tea and General Electric are working together to promote their products for a New York exclusive at Duane Reade stores. Buy two bottles of certified organic Honest Tea and get $1.50 off a GE Energy Smart ® compact fluorescent light bulb. Energy Smart CFL bulbs are an easy way to help reduce household energy costs - they use up to 75 percent less energy and last 6-10 times longer than incandescent light bulbs. During Earth Month, we will be at Duane Reade stores throughout the city sampling refreshing Honest Tea and Honest Ade while educating consumers on ways they can manage their impact on the environment.
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TWO MORE TOP-SELLERS GO FAIR TRADE
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Honest Tea was the first company to introduce a Fair Trade bottled tea in 2003 and now we're continuing the tradition by converting two of our best-selling varieties - Black Forest Berry and Moroccan Mint Green Tea - to Fair Trade. Fair Trade certification ensures that workers earn a fair wage and that the suppliers meet TransFair USA's strict criteria for equitable pay and safe working environments. Both varieties were part of the original five Seth and Barry pitched to Whole Foods back in 1998 and today we are proud to brew them with Fair Trade Certified™ ingredients, like hibiscus in Black Forest Berry and organic green tea leaves in Moroccan Mint. Be on the lookout for bottles with the Fair Trade Certified label, a simple way for consumers to know that their products were produced under socially, economically and environmentally sustainable conditions. Now that's a sip in the right direction...
p.s. Speaking of Whole Foods, don't forget to visit your local store between now and April 14th to support the Whole Trade Drive. Over the next 11 days, pick up any of our nine refreshing Fair Trade Certified™ varieties (in 16, 16.9 and 64 fl. oz. bottles) and a portion of the proceeds will go to the Whole Planet Foundation.
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HOT DOGS AND TEA: YOU GOT A PROBLEM WITH THAT?
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That's right baseball fans, opening day is right around the corner and we can't think of a better way to enjoy America's favorite pastime than with a refreshing bottle of Honest Tea or Honest Ade. Red Sox Nation, ever wish you could chug a cold Honey Green Tea while sitting atop the Green Monster? Now you can! This season, our starting lineup of organic, antioxidant-rich iced teas and thirst quenchers (in plastic bottles) will be available at concession stands throughout Fenway.
p.s. Our TeaEO, Seth, was born and raised in Boston and is still a lifelong Red Sox fan (to find out how he got his "Fenway MBA," click here), but Honest was built in Bethesda, MD, which makes us "the official tea of the Washington Nationals." Nats fans, looking for a Peach White Tea to whet your whistle while cheering on Ryan Zimmerman? You're in luck; Honest Tea will be sold all over Nationals Park. Also, be sure to get to Sunday home games a little early since our Honest Street Team will be at the front gate giving away free samples.
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MAKING HONEST INVESTMENTS
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Before Seth co-founded Honest Tea, he was part of the sales and marketing team at Calvert Group, America's largest family of socially-responsible mutual funds. Earlier this year, Seth reconnected with Calvert when he joined the board of the Calvert Foundation, a nonprofit that supports underserved communities by helping families pull themselves out of poverty. The foundation invests in nonprofits, microfinance institutions and social enterprises, empowering them to address critical social problems. "I've known Seth for a long time and truly value his ideas and sense of responsibility for the community and the environment," said Wayne Silby, founder and chairman of the Calvert Foundation.
To learn more about the Calvert Foundation, click here.
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GO ORGANIC!
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Last month, The Organic Institute (a non-profit founded by the Organic Trade Association) launched a national campaign to educate families on the benefits of going organic, from personal to environmental health. In addition to informational TV and radio ads, the program's web site features consumer-friendly tips on nutritious foods, clean water, food safety and farming practices as well easy to-do lists for incorporating organic products into your daily routine. Here are a few of our favs:
- Teach your kids to spot the organic label
- Learn how organic farming reduces pesticides
- Pack one all organic lunch at least once a week
- Enjoy higher nutrient levels with organic food
To get started, pick up some Honest Tea, Honest Ade or Honest Kids and visit the campaign's official web site.
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HONEST CONSUMER OF THE MONTH
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Almost from the day Honest Tea began selling organic bottled tea, enthusiastic consumers have been sharing their experiences with us - and we love it! Your letters, postcards, phone calls and e-mails make us smile (most of the time!).
This month's winner is... Mike Leotta, a webmaster at Google who just happens to be HUGE fan of Honest Tea.
Via Twitter (if you aren't following us @Honesttea, you should) Mike told us: "I'll be honest. I've probably consumed 1,000 bottles of your delicious tea, but I haven't purchased a single one. Thanks Google!" Yes; Mike gets his Honest Tea fix for FREE at Google's cafeteria. Talk about employee benefits! He said his favorite variety is Just Green (but we just saw him enjoying a cold Cranberry Lemonade during one of Google's Food Fairs). Wish you had Honest Tea and Honest Ade at the office? Ask. If you persuade your company to get HONEST, let us know and we'll send you hat.
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IZSTYLE
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This is your last chance to enter our IZSTYLE Winter Giveaway! Three grand prize winners will score a sweet prize package including: a custom snowboard, Smith Optics® snow goggles, two lift tickets to a participating IZSTYLE Winter Tour ski resort, and a case of Honest Tea or Honest Ade. To get "on board" and enter, go to our IZSTYLE Winter Giveaway page. Also, come visit our tent as we join the IZSTYLE Winter Tour, a series of concerts and activities at six ski resorts across the country to raise awareness about alternative energy sources. Click here for the tour's final dates/locations.
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DID I REALLY JUST SEE THAT?
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"Honest Tea for an Honest Woman: Just a Tad Sweet" is one celebrity sighting that particularly sparked our interest... it appears that former O.C. star Rachel Bilson is in fact an "Honest Woman" as she was spotted with a bottle of our organic and Fair Trade Peach White Tea while on her way to the airport.
She's not the only one though: InTouch Weekly Online highlights some of our other famous fans here.
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UPCOMING ACTION!
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See our Honest Sampling Tea-m in action across the country at these exciting events:
PACIFIC NORTHWEST
4/17: Seattle Pacific University Midnight Madness (Seattle, WA) 12:00 a.m.
4/18: Pizza Fusion (1412 12th Ave, Seattle, WA) 11-2p.m.
NORTHERN CALIFORNIA
416-4/19: Sea Otter Classic (215 W. Franklin, Suite 214, Monterey, CA) All Day
4/23: Sustainability Tour @ Raley's (110 Hartnell Ave, Redding, CA) 3-7p.m.
SOUTHERN CALIFORNIA
4/11: Whole Foods Market (2847 Park Ave, Tustin, CA) 2-5.pm.
4/17-4/19: Coachella (Empire Polo Field, 81-800 Avenue 51, Indio, CA) All Day
LAS VEGAS
4/14: Walgreen's (385 E. Silverado Ranch, Las Vegas, NV) 11-2p.m.
4/16: Walgreen's (8595 W. Warm Springs, Las Vegas, NV) 11-2p.m.
ARIZONA
4/18: Pat Tillman Race (219 Packard Dr, Tempe, AZ) 6-10a.m.
4/20: Pizza Fusion (5735 E McKellips Rd, STE 107, Mesa, AZ) 11-2p.m.
NEW ENGLAND
4/3: UCONN (getting info from Matt)
4/4-4/5: IZ Style Winter Tour @ Waterville Valley Ski Area (Ski Area Road Waterville Valley, NH) All Day
NYC METRO AREA
4/17: Sam's Club (2950 Horseblock Rd, Medford, NY) 11-5p.m.
4/18: Pizza Fusion (33 Godwin Ave, Ridgewood, NJ) 11-2p.m.
DC
4/19: Nationals vs. Marlins (1 Potomac Ave, SE, Washington, DC) 12 p.m.
4/25: Whole Foods Market (4530 40th St, NW, Washington, DC) 11-3p.m.
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SPREADING THE WORD
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We're not a secret anymore. Media from across the country are discovering Honest Tea and we couldn't be happier about it! Here are a few of our most recent mentions, but be sure visit our Press Page to get all the info.
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That's it 'til next time. If there's anything you'd like to know about Honest Tea, drop us an e-mail and we'll try to address it in an upcoming newsletter. Thanks for reading, and for drinking Honest Tea!
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