Industry Spotlight: Taking it to the .Net

Startup bakeries cook up online strategies.

NYC food firms like Lorin Rokoff's and Laura Paterson's Hot Blondies eschew brick-and-mortar shops, use the Web to hawk their wares.

Friends were constantly telling Lorin Rokoff to turn her baking hobby into a career. In April 2008, she did, launching Hot Blondies Bakery with co-worker Laura Paterson. The catch: Hot Blondies' only store is online.

Discouraged by high rents and a slowdown in consumer spending, Hot Blondies is one of several fledgling bakeries to test the waters with e-commerce before settling on a brick-and-mortar shop. By taking advantage of social networking to generate buzz, and jumping on partnerships to grow their customer bases, small bakeries are bootstrapping their way to big sales...

Read More Here »

News: Empire Named the Exclusive U.S. Distributor for Vitella S.R.L. Equipment!

Gently and evenly divide your dough with minimum punishment.

As a part of our tradition of long standing vendor relationships, Empire is proud to include Vitella S.R.L. in our long list of dedicated strategic partnerships.

For over 10 years, Vitella has produced a successful line of Dough Dividers and Divider/Rounders for bakeries, pizzerias and confectionaries.  Their focus on high quality equipment and innovative design translates into a line that is cost effective and easy to use.

The Empire line of Vitella equipment includes the SR-Series Round Divider, SQ-Series Square Divider and the SPA-Series Divider/Rounder.  Each unit is simple to operate and easy to maintain and will gently and evenly divide your dough with minimum punishment.  

Check Out Empire by Vitella Here »

Website News: LinkedIn to the Job Hunt

Check out some of the great job postings on the Bakery Network!

Are you searching for a new job? The Bakery Network on LinkedIn is the place to be!

The Bakery Network discussion group is a great place to share your questions, comments and ideas with others in our industry. New discussions, job listings and articles are posted all the time; and our membership grows each and every day!

Check out the Bakery Network today. Your dream job may be just a click away!

See What The Bakery Network Is All About »

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