June/July 2010
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Greetings!  I can hardly believe that July is almost upon us!  The kids are out of school and it's time for summer vacation!  Speaking of vacations, I just returned from Switzerland where I spoke at the International HRCommunity ZGP Annual Symposium in Zurich. What a wonderful experience!  Sixty-five attendees from the human resources community gathered together to hear me speak on international business etiquette.  To see a video of this event, click here.

While in Switzerland, my husband, Brian, and I celebrated our 12th wedding anniversary.  We enjoyed visiting Bern, the medieval capital city of Switzerland, the picturesque town of Lucerne, and the mountain village of Interlaken.  We also enjoyed a guided tour of Mount Pilatus where we took a panoramic gondala ride to the top followed by a train ride down the mountain on the world's steepest cogwheel railway.  The  pièce de résistance of our trip was when we ventured to the high-alpine wonderland of Jungfraujoch, which is situated in the Bernese Alps and is referred to as the the Top of Europe.  This was truly a trip of a lifetime!  To read my blog post about my trip to Switzerland, click here

Traveling is a wonderful way to expand one's horizons.  Regardless of where your travels take you this summer, I hope that you'll have the opportunity to relax, play, meet new people, and enjoy time with your family!


Dedicated to YOUR success,
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July is National Cell Phone Courtesy Month

While a majority of us experience a range of rude behaviors on a daily basis, the one transgression that seems to occur most often is accompanied by a ring tone: People talking on cell phones, in public places, in a loud or annoying manner.

It was this bad behavior that prompted me to come up with a remedy.  In July 2002, I officially founded National Cell Phone Courtesy Month with the intent of making cell phone users more respectful of their surroundings.  With more and more people using smart phones, Blackberries and other electronic devices these days, our society's techno etiquette seems to be declining.

If you agree that cell phone rudeness is on the rise and would like to help eradicate this growing epidemic, please spread the word about National Cell Phone Courtesy Month.  Here are some helpful tips to share.  Read more.

Sharing Too Much On Facebook Can Lead to Lost Friendships
by Jorie Scholnik
Protocol School of Palm Beach Intern


If you're a Facebook user, it's best to be aware of what you post. Before you decide to air your dirty laundry for all the world to see, here are some questions to ask yourself.

Would I be okay with this if it were on the front page of the newspaper? Keep in mind that unless your privacy settings are extremely customized, many people including prospective employers will be able to view your information. Some people may even copy and paste your posts to others.

Does this hurt anyone's feelings? As a golden rule, if you get invited to a private event and know other friends were excluded, don't post pictures or write about it on Facebook. Your excluded friends may see this and get offended because they didn't make the guest list.  Read more.

Top 7 Twitter Etiquette Tips

While some people use Twitter to keep their "followers" informed with what matters most to them, others are using this real-time information network to vent their frustrations, which may lead to a tarnished reputation, a potential job loss or a nasty lawsuit.  Don't let your tweets get you in hot water.  Here are some etiquette tips to observe:
  1. No tweeting while meeting.  Be courteous and give the person you're with your full, undivided attention.  If you want to tweet, do it later or step outside.
  2. Don't tweet in heat.  Nothing will be gained, and much can be lost, when you tweet in the heat of the moment.  Cool down before sending an emotional tweet.
  3. Don't drink and tweet.  Sending a tweet while tipsy or intoxicated could work against your favor.
  4. Don't tweet about a company unless you want someone from that company to read it.
  5. Keep classified information private.
  6. Think twice before you tweet.  Twitter is a public medium and is visible to everyone.  If your tweet can get you fired, be used against you in court, of impede your ability to get a job, don't send it.
  7. What's rude in life is rude on Twitter.  When you're mean and grossly offensive, even covertly, it colors the public's perception of you.  It's best to be vague when venting about someone, or better yet, vent your frustrations in private.

Live Webinar Series:handshaking logo
Everything You Ever Wanted to Know About Starting Your Own Etiquette or Image Business
Presented by Jacqueline Whitmore


Have you recently lost your job or just grown weary wondering how you're going to pay your bills?  Do you need to supplement your family's income?  Are you tired of working for someone else and pondering the thought of owning your own business?  If so, it's time to take control and start your own business...NOW!

Each week, I receive calls from men and women who would like to start their own business but don't know how to go about it.  Twelve years ago, I got laid off from my job and decided to follow my dream and start my own business.  Through hard work, patience and dedication, I've created one of the most successful etiquette businesses in the world.

I would like to help you get started in the etiquette and image business so that you too can live your dream, help others, work from home, set your own schedule and get your life back!

You're invited to attend a six-week webinar series called "Everything You Ever Wanted to Know About Starting Your Own Etiquette & Image Business." During each one-hour session, I will share my secrets on how to position yourself as an expert in your community and how to make a profit teaching classes to adults, college students and children.

Classes will take place every Monday for six consecutive weeks:
DATES:   July 5, 12, 19, 26, August 2, 9
TIME:    1:00pm - 2:00pm Eastern Time


During this fun and interactive series you will learn...
  • Equipment essentials - Possible start-up costs
  • What's in a company name and do you need one?
  • Writing a business plan
  • Banking on your business: how to set up the right accounts
  • Where to get funding to start your business
  • Why you need a business license
  • Must-have promotional materials
  • What it takes to run a home-based business
  • Small business resources
  • How to develop a marketing plan
  • Why you need a website or blog
  • You: Your own best business card
  • The advantages of an e-newsletter
  • How to find a reputable web designer or graphic artist
  • The advantages and disadvantages of speaking for free
  • What to teach at department stores and who to contact
  • Why speaking at universities pay big dividends
  • Low cost or no cost ways to publicize your event
  • Developing children's programs for private schools, private clubs and hotels
  • What to consider when teaching children's programs
  • Why public seminars rarely work
  • Where to find your clients and customers
  • Sample supply list
  • Capitalizing on current events and trends
  • Publicity ideas for 12 months
  • How to create your own holiday
  • How to avoid giving away your services
  • What is a "Needs Assessment Form" and why you need it
  • When to send a proposal
  • How to write an effective proposal
  • How to write an effective contract
  • Why you need an invoice log
  • Setting a realistic fee schedule
  • What is an honorarium and when to request it
  • Working with department stores: what to charge and what to teach
  • How to get on radio or television
  • How to become a corporate spokesperson
  • Why you need a YouTube Channel and online media kit
  • What you need to start a blog
  • The importance of setting goals and sticking to them
  • Using social networking to build your business and your brand
  • And more!
Private consultations and certifications will cost you thousands of dollars.  This six-week webinar series is available for only $299.00!

All classes will be recorded for your convenience.  To reserve your spot, advance payment is required.  Class size is limited to 15 people to ensure personal attention. 

Click here to purchase the series:

Buy Now

If you cannot attend this series but would still like the same information plus five audio CDs, handouts, a certificate of completion and a half-hour private phone consultation with me, you may purchase my Home Study Course for $499.00.  Click here for more information.

You may also register by phone: (561) 586-9026 or email me.

All expenses for continuing education taken to maintain and improve professional skills are tax deductible according to Treasury Regulation 1.162-5 Coughlin vs. Commissioner, 203 F2d 307.  Please contact your accountant for details.
Reprint Policy

Requests to reproduce my articles for commercial or other public use must be made in writing to info@etiquetteexpert.com.

I Love Referrals!

Referrals are the highest form of compliment!  I will gladly pay a 20% referral fee to you if you recommend a new client to me. Payments will be made immediately following the receipt of the client's signed contract.

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In This Issue
July is National Cell Phone Courtesy Month
Sharing Too Much Information on Facebook Can Lead to Lost Friendships
Top 7 Twitter Etiquette Tips
How To Start Your Own Etiquette & Image Business Webinar Series
New! Consult with Jacqueline via Skype!

Need help growing your etiquette and image business?  Need help answering an etiquette question?  I can now consult with you via Skype!  Book your one hour consultation before July 31 and receive a 20% discount.  All you need is a webcam and a Skype account.   Call or email for details!

Jacqueline Whitmore Named AICI Success Coach
AICI logo

I've just been named one of AICI's Success Coaches for 2010!  AICI is the premier organization for image consultants worldwide.  To book a consultation with me through AICI, click here.


Jacqueline In the News

Teachers love their gifts on last day of school
Miami Herald
June 8, 2010


Mother's Day Etiquette
This is a video of my interview with Ben Becker of WPEC-TV on May 9, 2010
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Quick Links

Learn how to become an etiquette and image consultant with Jacqueline's Home Study Course!

home study course


Great Gift for Grads!

Purchase my book, Business Class, and receive my free report, "15 Most Common Dining Mistakes" as my gift to you!
Purchase your book(s) before July 31 and email me a copy of your BN.com or Amazon.com receipt to take advantage of this offer!

Business Class
Business Class: Etiquette Essentials for Success at Work
by Jacqueline Whitmore
Sale Price: $13.57
Buy Now



















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