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For Immediate Release:

April 25,2008 OREGON CITY, Ore. -- Benchmade Knife Company, Inc., one of the world's leading designers and manufacturers of sports cutlery, has hired Rob Morrison as director of marketing and strategic planning.

Rob Morrison - Director of Marketing and Strategic Planning

Previously, Morrison was a partner and director of strategic planning at Leopold Ketel & Partners, a leading marketing firm in the Pacific Northwest. While at Leopold Ketel, he was instrumental in helping Benchmade craft their current brand architecture which organizes their various product offerings into color classes -- Red, Blue, Black and Gold. Prior to joining Leopold Ketel in 2002, Morrison served as vice president at the Chicago advertising agency Leo Burnett USA. Over an 8-year-span at Burnett, he worked on a variety of global accounts including Nintendo, Johnnie Walker scotch, Miller Lite beer and Walt Disney theme parks.

The director of marketing and strategic planning is a new position at Benchmade.

"As our company grows and our brand expands, it will be critical for us to have a detailed strategic plan that will ensure our success. Rob's significant experience leading marketing efforts for some of the world’s best brands, combined with his strong business acumen, make him a solid addition to the Benchmade management team," said Les de Asis, founder and CEO of Benchmade.

Regarding his new role, Morrison commented, "the opportunity to grow the Benchmade brand is enormous. I'm thrilled to be part of such a dynamic organization that is poised for great success."

Morrison earned a bachelor of arts degree in economics from Harvard University. He currently lives in Portland, Oregon, with his wife and young son.

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