Benchmade’s Pink Griptilian Program Raises Over $10,000 For Breast Cancer Research and Education
FOR IMMEDIATE RELEASE:
April 22, 2008 Oregon City, Ore.
October 2007 Benchmade launched a new folding knife for women with a message about health and a vision to make a difference. This vision, formally titled the Pink Griptilian Program, donates 10 percent of all wholesale profits to the Oregon Health and Science University’s Breast Education Program. The OHSU Cancer Institute operates the only Mamma Care training center west of the Mississippi River and is one of 61 nationwide.
To date, Benchmade’s Pink Griptilian Program has raised and donated over $10,000 with no signs of slowing down. Funds generated are helping to provide medical students, residents and practicing clinicians with standardized training in the early detection of palpable breast tumors. The program also helps educate the community on all related breast cancer issues.
"Private dollars from corporations like Benchmade are essential in supporting what we do," said Breast Health Education Program Director Elizabeth Steiner, M.D. "As the need for support of this essential program continues to grow, we are very excited and optimistic about the sponsorship efforts from Benchmade. After all, early detection of breast cancer is the key to early treatment and survival."
Benchmade’s new pink knife is sold worldwide, and has become the second best seller from the popular Griptilian™ product line.
"This knife is the right tool for the right cause," said Benchmade co-founder Roberta de Asis. "From research to patient care to professional education, the OHSU Cancer Institute is doing some great things to fight breast cancer, and we are proud to be their partner in the effort to promote breast health education."

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For more information about the Pink Griptilian Program or how to purchase your own pink folding knife visit www.benchmade.com or contact emily@benchmade.com
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