For Communications Directors
"After all, computers crash, people die, relationships fall apart.
 The best we can do is breath and reboot."  -- Carrie Bradshaw, Sex & The City
In This Issue
Rebooted Reading
Read Like the New Journalist
Rethink the Journalist
Use the New Tools
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Find out more about our workshops, training and facilitation
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Rebooted Reading
KD Paine book cover
Check out--and order--Measuring Public Relationships: The Data-Driven Communicator's Guide to Success by measurement powerhouse KD Paine.
Clients Are Asking for... 
Workshops on Rethinking Crisis Communications with Social Media
Rebooted Media Training with Social Media Tools
Social Media Orientation and Strategy Sessions
Facilitated Communications
Retreats to Reboot Team Thinking 

This is the new format for the don't get caught newsletter--and you're getting this content in advance of our blog readers. This month, the focus is on helping you get a clue about reporters' new tools and how they're using social media for reportage. You'll get the reading and resources you need to understand and adapt to these trends.  Like what you see? Enter your email in the subscription box at left to continue receiving the newsletter--this sample issue will be your last one, otherwise. 
Read Like the New Journalist
Blogging for Your Business WorkshopsGood news: Guides for reporters on how to use social media are right out in the open, so read them from your point-of-view. Mashable has published journalists' guides, written by a reporter, to YouTube, Facebook and Twitter. Even better, read Nieman Lab, which focuses on the nexus between traditional and social media for journalism.  Then, do these 3 things: 
  • Update your news pages with reporter guides to your organization's Facebook, Twitter, LinkedIn and other social-media pages.
  • Make sure your experts all have social media profiles and pointers to them from your website.
  • Share links to your datasets, archives and other online resources on your news or "for reporters" pages.
Rethink the Journalist
Blogging for Your Business Workshops Some news outlets like USA TODAY have long had "data editors," a combination of reporter, librarian, and researcher.  They focused on finding and analyzing gigantic data sets. Today, the new hybrid is the programmer-journalist.  Here's Mashable's take on how programmer-journalists are changing the newsFor you to do: 
  • Consider rebooting your communications staff to include a programmer-communicator, someone who has the skills to scour your datasets and archives for resources of interest to journalists--and perhaps build apps to help them access your data. You'll find some clues for what skills to seek in the Mashable article, above.
  • Make sure your online offerings include features that are popular now (word clouds to show what people are searching for or saying in comments or posts, for example), so reporters can see what you're capable of.  Post an invitation for them to request data for mashups or other unseen resources for their reporting.
  • Pitch a data partnership to one news organization, inviting them to dive into your holdings or ongoing data collection to develop stories on trends in your business.
Use & Understand the Tools Reporters Use

Blogging for Your Business WorkshopsBeen putting off trying something new like Google Wave? Here's a Nieman Lab post about a reporter using a private Google Wave to interview other reporters, as a group, for a future blog post.  Haven't yet experimented with using your cellphone or a Flip camera to take video and photos or record interviews? Do it now, and find out what reporters already know.

What you learn will change how you manage interviews, for one thing. In this Mashable article on 5 essential tools for the mobile journalist, the comfort level of interviewees with cellphones for recording is acknowledged.  From the article: "[I]t was frightening for most people when a full TV crew was on site for an interview," said Frank Barth Nilsen of, a blog dedicated to mobile journalism. "It's not so frightening to be interviewed by a man or woman with only a cell phone. It's small and most people are used to being photographed by a cell phone." 
For more on that score, check out how this journalist uses a smartphone for everything from note-taking to files-on-the-go and reader feedback. One key takeaway: Mobile tools mean stories can be edited and published right on the spot and faster than ever, so rethink your expectations about when breaking news will appear.
To help mobile reporters, start working now on optimizing your web offerings for use on mobile phones and devices--and make sure your media training and planning accounts for these new devices and conditions.  
I hope this new format works for you--please let me know your ideas and preferences directly at  I'm also inviting sponsors for single issues or series of issues.  Let me know if sponsorship of For Communications Directors is of interest to you.

Denise Graveline
don't get caught