Greetings!
Do your communications efforts open roads for your audiences--or set up barriers? Check this month's take, below, on boosting the accessibility of your public information for people with disabilities--we bring you a great starter set of tips and resources.
If you want to get on the road to new communications methods, I'm speaking to the International Association of Business Communicators on new and social media--and whether the audiences are way ahead of professional communicators. Join us August 14 for this event in Arlington, Virginia. And if you missed the PRSA "Pitching to Bloggers" panel on which I participated in June, you can now purchase the webinar: See the box at right.
Whether you're reconsidering or just starting your communications efforts, we can help with message and content development, planning, and training. Make sure you don't get caught unprepared--contact us today!
Sincerely,
President |
| Are You Missing 20% of Your Audience?
Get These Tips and Resources on Accessible Communications |
 One in five people responding to the last U.S. census identified themselves as having a disability. Are your communications products reaching them? The don't get caught news & info blog reports on a Washington Women in Public Relations workshop hosted by VSA arts, a cultural organization that changed its name -- Very Special Arts -- to reflect changes in best practices in referring to people with disabilities. (Words like "special" are no longer used.) This month, we bring you their advice, tips and online resources for reviewing and revising your graphics, web products and print materials. You'll also find links to a great VSA arts booklet that provides an overview of disabilities and advice on how to write "people first" language that meets today's standards.
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| Your Next Speech: Practice Rhetoric Online
Figures of Speech Database Lets You Learn, Listen |
 With the political conventions coming this month, speakers have a great opportunity to learn new speaking styles and second-guess the famous on the podium. You'll likely hear plenty of established rhetorical devices, those turns of phrase that help speakers emphasize points--and remember them. Want to expand your understanding and use of these speaker tricks of the trade? Check out The Eloquent Woman blog, where we review a useful online resource that will let you listen to and learn about figures of speech.
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