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Issue #18 May 2008
Blogging for Your Business Workshops
Greetings!

Lots of prospective clients wonder whether they can watch our training sessions. We know our trainees prefer privacy when learning new communications skills -- but this month, you can check out two articles that give you a look into our recent communications workshops as an easy alternative. 
 
You can catch me speaking later this summer to the International Association of Business Communicators here in Washington on how communicators are using social media--and how they should learn to follow the audience toward innovative uses for new communications technology.  What can we help you innovate? Contact us at info@dontgetcaught.biz for help with strategies, content or training.
 
Sincerely,
President
How-to Topics: Where Content is King
Service Content Expands into Web, Video to Draw Audiences
Blogging for Your Business WorkshopsYour business could include expertise in crown moulding, towel folding or Texas hold'em--but if you're not using the web and social media to share your expertise in how-to content, from downloadable documents to online videos, you're missing a great opportunity to educate customers, draw viewers, show off your smarts and, yes, bring in additional revenue. This month, we look at recent ventures into how-to content and how it's sparking audience reactions, and revenuesContent development in service and how-to topics is among our strengths at don't get caught. Let us know if you need an audit of your existing content to mine it and rewrite it...we'll be glad to show you how it's done! Just email us at info@dontgetcaught.biz.
Your Next Speech: Do You Overprepare?
The Eloquent Woman Blog Helps You Overcome the Habit

Blogging for Your Business WorkshopsWe urge everyone to "dare to prepare," but some speakers and presenters do it to a fault, spending hours agonizing over just the right words or memorizing all the relevant facts on their topic.  Some blame their "perfectionist" traits, others worry about a challenge from the audience. This month, The Eloquent Woman, our blog on women and public speaking, tackles the topic of overpreparation, with five tips to counter this anxious speaking habit  -- and thoughts on how you can better spend your time before your next speech.
In This Issue
Why How-to Content is King
Your Next Speech: Tips
Blogger Press Credentials
Blogging for Your Business Workshops
Supreme Blogging? 
This month, we've got the scoop on the Supreme Court's approach to credentialling bloggers...or see all the case studies we've collected on blogger press credentials.
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