news from don't get caught
dare to prepare with
our communications resources
 
 
 
Issue #14 January 2008
Blogging for Your Business Workshops
Greetings!

We're starting the new year thinking about audiences, and how to make sure you don't get caught without yours.  In this issue, you'll find links to our blog posts about audiences for Web videos, virtual worlds and live speakers. And if you reach audiences through the media, we offer tips on making sure your media training is updated for today's realities.
 
On January 10, I'll be speaking on "New Media's Next Wave: What to Expect in 2008" for Washington Women in Public Relations. This month, we're also working on training workshops and resources for scientists, helping nonprofits create new- and social-media strategies and implementing communications plans we've created for yet more clients. Here's hoping your new year is off to a productive start!
 
Sincerely,
President
Where's Your Target Audience?
Planning Helps You Pinpoint, Reach Fast-Moving Targets
As audiences of all types sample the explosion in new and social media and move away from traditional communications vehicles--or create their own--you may find yourself in search of a moving target. Blogging for Your Business WorkshopsThis month on our blog, we look at some of those shifts: why you should target kids -- but maybe not adults -- in virtual worlds, and new data showing that Web videos are drawing viewers away from television.  At the same time, a new report examines why fewer people are reading, but tells us more about readers' other habits, like volunteering. We share a foolproof way speakers can engage a live audience--and use the results to make their talks more relevant, on the spot.  If you're not sure where to find your target audience, consider a communications planning process that will pinpoint new avenues and approaches and give you a roadmap to reaching them.
Is Email on the Record?
Don't Get Caught in This New Trend
We've noted other public relations bloggers suggesting a way to amend your emails to indicate whether they're on the record-- a trend we advise you not to join.Blogging for Your Business Workshops  You can always turn to the don't get caught blog  and The Eloquent Woman blog for the latest advice on handling your media and public speaking interactions, from what to ask reporters during your interview to what to say when you don't know what to say during a Q&A session or interview.  Don't get caught trying this tactic!
For Communications Directors
In 2008, Get Presentation Training for Your Team
It's our best tip to you for the new year: Invest in a group training for your communications team in effective presentation skills, so your staff can communicate with internal colleagues and external partners. Tips for communications directors are a regular feature of our blog.
In This Issue
Where's Your Audience?
Is Email on the Record?
For Communications Directors
The Bob Newhart Test for Media Training
Blogging for Your Business Workshops
The Bob Newhart Test: Does Your Media Training Need an Update?
Find out why Bob Newhart's most popular segment is featured in most media trainings--and how to make sure your training meets today's changing media scene.
Don't Get Caught Without These Links to our Blogs