Greetings!
This month, we're offering a range of resources on media interviews -- from coverage of whether the face-to-face interview is obsolete to helping you take control of some of the questioning. Our weekly writing coach tackles spelling your hardest words, varying sentence length, and writing letters to the editor. And we've been helping communications teams retreat, reflect and regroup for their next adventures.
We're also working to update our blog and its many resources, so you don't get caught unprepared, speechless or without a message. Use the links at left to catch the latest tips and advice from our blog. I hope to catch up with you soon!
Best,
Denise Graveline
President |
| WHAT TO ASK REPORTERS |
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Your Top-Ten Interview Short List
When we conduct media trainings--whether with individuals or groups--our trainees often are surprised to learn that they, too, may ask questions during a media interview. In fact, we advise you do. Savvy interviewees use questions to establish context for their remarks, learn about the logistics for this particular story, and gauge what the reporter already knows--or needs to know. We've compiled a list of our top ten questions to ask reporters before, during and after the interview. The list begins with a query that'll endear you to even the most hard-bitten reporter: "Are you on deadline?" Follow that courtesy with the nine other most effective questions, and we guarantee you a better result. Find out more about our workshops and training here, and join groups like the Sierra Health Foundation, the Ludwig Institute for Cancer Research, the American Society for Nephrology, the Corcoran College of Art and Design, and others who've learned their media interview skills from don't get caught. |
| COMMUNICATIONS OFFICES: WHY RETREAT? |
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| Build Effective Teams and Sharpen Your Skills
Communications retreats do more than offer your hard-working team a break. Our clients ask us for teambuilding exercises, new skills -- from message development to blogging -- and, perhaps most important, help in improving service to their clients within their organization. In some cases, the retreats help a communications team to work through a relationship with a particular partner (like the development office) or with a governance group (like a board of directors considering a new approach to communications).
Recently, we've conducted such retreats for communications teams at the American Association for the Advancement of Science, the Sidney Kimmel Cancer Center at Johns Hopkins, and more. To find out more, contact us at info@dontgetcaught.biz. |
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