news from don't get caught
dare to prepare with these communications resources
Greetings!
Early in this new year, we're helping clients set
priorities by developing communications
plans and holding staff retreats for their
communications teams...expand their reach by
training senior executives, board members, and
member volunteers to communicate their
messages clearly...and helping create editorial
content that translates technical information for
audiences that range from Congress to consumers.
Our "Blogging for Your Business" workshops
resume, and will be offered twice monthly in
2007 -- be sure this is the year you learn to blog!
I'll be speaking in February to the Washington, DC,
Consultants Consortium about
using blogs and
newsletters to communicate strategically, and
leading a teleforum for the food writers, editors and
publishers of the International
Association of Culinary Professionals. Titled
"You Started a Blog in Five
Minutes -- Now What?" we'll discuss ways to
use
blogs as part of an overall communications and
publishing strategy. Let me know what topics your
group wants to talk about in the new year...
Denise Graveline
Blogging Workshops Now Twice Monthly
Expanded content updated for new technologies
Thanks to new technology incorporated in major
blogging websites, our popular "Blogging for Your
Business" workshops now combine both beginner and
advanced skills in one half-day. You'll learn how
to make the case for a blog, use it strategically, fill it
with content, make it visually appealing, promote it
and measure traffic. Find out why participants call
Denise Graveline their "bloguru!"
This month, we're taking our blogging workshop
on the road to help one university
communications office learn blogging skills -- and
consider how to apply it as a strategic tool in their
work. Customized on-site training in blogging is
available for small groups, whether for your
office team or your organization's freelancers or
members.
And now you can register for any workshop
through June. We'll be offering them twice each
month in the National Press Club's computer
classroom, using high-speed Internet connections to
get you started -- every participant creates a blog in
the first five minutes of the workshop.
Weekly Writing Coach Debuts
New feature offers tips on our blog
Some of our most rewarding work comes in
coaching writers -- freelancers, writers in
communications offices, and others who write in
business settings. To help them, and you,
don't get
caught is launching a "weekly writing
coach"
feature on its blog, offering tips, writing
exercises and ideas to keep writers' skills well-honed.
Our writing coaching services can be customized to
include small-group training, as well as one-on-
one work designed to help individual writers
meet their (and their manager's) goals. It's
professional development with a high value, based on
the concept that two people benefit when a writer
improves: the writer, and anyone editing her.
On the don't get caught blog this month
News and data on ads, local TV news, CEOs who blog and more
Our blog's been monitoring useful data and news this
month about a wide variety of trends in
communications and news coverage: The Gallup
Poll's finding that most
Americans get their news from local TV news
shows; cuts in newspapers' Washington
bureau staff, and changes in a major
magazine's deadlines; and a report that
you're now seeing more than double the
number of ads you saw 30 years ago -- up
to 5,000 a day! They're all pieces of information you
should keep in mind when plotting your
communications strategies this year.
The blog also offered some ideas for training
your organization's youngest members --
such as student members or youth representatives --
to give effective presentations and media
interviews. And we looked at a new CEO blogger on
the other end of the spectrum: 75-year-old Bill
Marriott, chairman and CEO of the hotel chain, who
launched a business blog this month.
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phone:
202-494-1391
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Consider bringing a team to our blogging workshops --
many organizations bring a team of writers or
managers, and savvy public relations firms bring
clients along (or vice versa), so that you can
reinforce one another's learning experience once
you're back at the office.
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