January 2007
 
 
news from don't get caught
dare to prepare with these communications resources

Greetings!
Early in this new year, we're helping clients set priorities by developing communications plans and holding staff retreats for their communications teams...expand their reach by training senior executives, board members, and member volunteers to communicate their messages clearly...and helping create editorial content that translates technical information for audiences that range from Congress to consumers. Our "Blogging for Your Business" workshops resume, and will be offered twice monthly in 2007 -- be sure this is the year you learn to blog!

I'll be speaking in February to the Washington, DC, Consultants Consortium about using blogs and newsletters to communicate strategically, and leading a teleforum for the food writers, editors and publishers of the International Association of Culinary Professionals. Titled "You Started a Blog in Five Minutes -- Now What?" we'll discuss ways to use blogs as part of an overall communications and publishing strategy. Let me know what topics your group wants to talk about in the new year...


Denise Graveline

Blogging Workshops Now Twice Monthly
Expanded content updated for new technologies
Thanks to new technology incorporated in major blogging websites, our popular "Blogging for Your Business" workshops now combine both beginner and advanced skills in one half-day. You'll learn how to make the case for a blog, use it strategically, fill it with content, make it visually appealing, promote it and measure traffic. Find out why participants call Denise Graveline their "bloguru!"

This month, we're taking our blogging workshop on the road to help one university communications office learn blogging skills -- and consider how to apply it as a strategic tool in their work. Customized on-site training in blogging is available for small groups, whether for your office team or your organization's freelancers or members.

And now you can register for any workshop through June. We'll be offering them twice each month in the National Press Club's computer classroom, using high-speed Internet connections to get you started -- every participant creates a blog in the first five minutes of the workshop.

Weekly Writing Coach Debuts
New feature offers tips on our blog
Some of our most rewarding work comes in coaching writers -- freelancers, writers in communications offices, and others who write in business settings. To help them, and you, don't get caught is launching a "weekly writing coach" feature on its blog, offering tips, writing exercises and ideas to keep writers' skills well-honed.

Our writing coaching services can be customized to include small-group training, as well as one-on- one work designed to help individual writers meet their (and their manager's) goals. It's professional development with a high value, based on the concept that two people benefit when a writer improves: the writer, and anyone editing her.

On the don't get caught blog this month
News and data on ads, local TV news, CEOs who blog and more
Our blog's been monitoring useful data and news this month about a wide variety of trends in communications and news coverage: The Gallup Poll's finding that most Americans get their news from local TV news shows; cuts in newspapers' Washington bureau staff, and changes in a major magazine's deadlines; and a report that you're now seeing more than double the number of ads you saw 30 years ago -- up to 5,000 a day! They're all pieces of information you should keep in mind when plotting your communications strategies this year.

The blog also offered some ideas for training your organization's youngest members -- such as student members or youth representatives -- to give effective presentations and media interviews. And we looked at a new CEO blogger on the other end of the spectrum: 75-year-old Bill Marriott, chairman and CEO of the hotel chain, who launched a business blog this month.

phone: 202-494-1391

Consider bringing a team to our blogging workshops -- many organizations bring a team of writers or managers, and savvy public relations firms bring clients along (or vice versa), so that you can reinforce one another's learning experience once you're back at the office.

Email Marketing by