Destination Innovation Newsletter
 January 2010
Greetings!    
People will not follow an unenthusiastic leader. They will follow someone who has a vision and is passionate about it. Winston Churchill, Martin Luther King and Nelson Mandela showed great passion for what they believed - it was what made them outstanding leaders. 
Focus on the things that you want to change, the most important challenges you face and be passionate about overcoming them. Your energy and drive will translate into direction and inspiration for your people. 
Conceive a Different Business Model
 
Is there a completely different way to operate in your business? If all your competitors are using a broadly similar approach, is there an entirely separate approach that could deliver what your customers want?

In the 1980s the leading manufacturers of Personal Computers were companies such as IBM, Compaq, Toshiba, Hewlett Packard and Olivetti. They operated a similar model. They built PCs to standard specifications and then shipped them to dealers who sold to end-users. Michael Dell conceived a different model. He allowed end-users to specify the exact configuration they wanted (e.g. memory, disk size, special function cards etc) and then built it to order. The Dell PC was then shipped direct to the customer who could get telephone support to help set it up.
 
 
Lateral Thinking for Leaders - Workshop
 
PS09'Practical and fun tips that will be easy to implement in the office' was one of the many positive comments we received after a recent seminar.  This course is a mix of inspirational talk, workshop activities and discussion.  The next event is on Monday March 22 in central London.  This is your chance to enjoy a dose of creative thinking and idea stimulation with highly effective lateral thinking methods that you can take back to use in your workplace.  The cost is only £99 + VAT if you book early.
 
Reply to this email to book your place quickly.  More details.

How to be a Brilliant Thinker
Brill.coverMy new book is just released in the UK.  It will be available in USA in late February.  It shows how you can use different styles and techniques in thinking to find creative and better solutions.  It is packed with tips, stories, examples and challenges that will help you break out of the rut of conventional thinking and solve problems in innovative ways.
 
 
 
The World's Best Card Trick?
 
This is an amazing card trick performed by James Galea.  How does he do it?
Finally a clever little illusion - the crazy nuts.
 
Feel free to forward this newsletter or to send me any comments. 
 
Best regards,
 
Paul Sloane
Destination Innovation
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