Greetings!
Leading companies like Proctor and Gamble, Reckitt Benckiser, IBM and Mercedes see collaboration as the key to innovation success. They are reaching outside their businesses to harness the creative talents of other (often smaller) organisations. It is a process called open innovation and it is explored in our first article.
The same message applies for all of us. Don't rely solely on internal resources for new ideas - look outside.
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| Collaborate to Innovate |
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Many CEOs see collaboration as key to their success with innovation. They know they cannot achieve their innovation targets using internal resources alone. So they look outside for other organizations to partner with. A good example is Mercedes and Swatch, who collaborated to produce the Smart car. When Mercedes wanted to produce an innovative town car they did not choose another automobile manufacturer - they partnered with a fashion watch maker. Each brought dissimilar skills and experiences to the team.
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| Inspiration Afternoon |
 'Practical and fun tips that will be easy to implement in the office'
was one of the many positive comments we received after our first
Inspiration Afternoon. We are running another one on October 26 in
London. It is a great opportunity for you to enjoy a dose of creative
thinking and idea stimulation with highly effective methods that you
can take back to your workplace.
There is an early bird discount so please book your place soon. More details. |
| Innovative Lateral Thinking |
In this interview on Idea Connection I discuss how leaders can use lateral thinking to drive innovation.
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| How to Get Promoted |
Many people think that if they work hard then rewards and promotion will follow but corporate life is not like that. Here is a popular article on things to do to help you get promoted at work.
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| Evian Babies |
| Have you seen the Evian Babies video? A viral marketing sensation. |
This site has many creative and clever photos. 
